凯路仕CRONUS品牌怎么样 申请店铺
始于1993年,知名山地车品牌,产品主要面对年轻单车运动者,致力于设计、生产和销售户外运动单车以及其他配套运动装备的综合型企业
凯路仕(CRONUS)设计源自于意大利自行车设计团队,专注在时尚休闲类产品,如:山地车、公路车、城市车、折叠车、电动助力车、旅行车和童车等。
2010年进入中国,将欧洲骑行文化引进中国大陆,至今已有20年专业自行车生产与销售经验,是休闲运动自行车全球供应商,市场遍及法国、荷兰、俄罗斯、美国、加拿大等欧美国家。
广州凯路仕自行车运动时尚产业股份有限公司(以下简称公司)于2014年5月30日在全国中小企业股份转让系统挂牌,2015年2月16日股票转让方式变更为做市转让。
公司主营业务为运动休闲自行车的品牌运营、设计、研发、制造与销售,定位为“全球运动休闲自行车提供商”,为中国及海外追求低碳健康生活的骑行者提供优质的运动休闲自行车产品。国内市场采取双品牌双渠道的策略,把用户群体细分为专业和非专业客户,针对两个群体的不同属性,以CRONUS(凯路仕)和TROPIX(烈风)两个主打品牌分别采取线下体验店和线上直销两个销售模式。
采用线上销售的模式,公司锁定专业骑行用户,把TROPIX(烈风)品牌打造成专业运动品牌,公司自建垂直电商平台,直接向消费者销售产品,省去批发,零售等中间环节,价格比传统门店低50%,同时利用共享经济的原理,透过全国不同品牌的自行车店加盟成为烈风的线下服务点,为烈风的用户提供安装,保修服务。
Started in 1993, it is a well-known mountain bike brand. Its products are mainly for young cyclists. Cronus, a comprehensive enterprise dedicated to the design, production and sales of outdoor sports bikes and other supporting sports equipment, originated from the Italian bicycle design team and specialized in fashion and leisure products, such as mountain bikes, road bikes, city bikes, folding bikes and electric power assisted vehicles Cars, station wagons, baby carriages, etc. In 2010, he entered China and introduced European cycling culture into mainland China. So far, he has 20 years of professional experience in bicycle production and sales. He is a global supplier of leisure sports bicycles, with markets in France, the Netherlands, Russia, the United States, Canada and other European and American countries. Guangzhou kailushi bicycle sports fashion industry Co., Ltd. (hereinafter referred to as the company) was listed in the national small and medium-sized enterprise stock transfer system on May 30, 2014, and the stock transfer method was changed to market making transfer on February 16, 2015. The company's main business is brand operation, design, R & D, manufacturing and sales of sports and leisure bicycles. It is positioned as a "global sports and leisure bicycle supplier", providing high-quality sports and leisure bicycle products for Chinese and overseas cyclists seeking low-carbon and healthy life. The domestic market adopts the strategy of two brands and two channels to subdivide the user groups into professional and non professional customers. According to the different attributes of the two groups, the two main brands, Cronus and Tropix, adopt the two sales models of offline experience store and online direct sales respectively. Adopting the mode of online sales, the company has targeted professional cycling users, built the Tropix brand into a professional sports brand, built its own vertical e-commerce platform, and directly sold products to consumers, eliminating the intermediate links such as wholesale and retail. The price is 50% lower than that of traditional stores. At the same time, using the principle of sharing economy, the company has joined bicycle stores of different brands across the country to become a strong wind The offline service point provides installation and warranty services for users with strong wind.
本文链接: https://brand.waitui.com/88e47b208.html 联系电话:020-82381306