川黄品牌怎么样申请店铺

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川黄在其他行业中的票数：302 更新时间：2025-06-08

川黄是哪个国家的品牌？「川黄」是四川川黄茶业集团有限公司旗下著名品牌。该品牌发源于四川省雅安市，由创始人张 * 富在2014年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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四川川黄茶业集团有限公司位于中国蒙顶山脚下，前身是四川圣山仙茶有限公司。集团公司从历史名茶到现代名茶的嬗变，演绎出了中国茶产业、茶文化、茶旅游发展的传奇。

2002年，公司董事长张大富收购了蒙顶山茶较大的茶交市场——川西茶叶市场；2003年，收购了国营蒙山农垦茶场，成立蒙顶皇茶公司；2004年，组建了蒙顶山旅游公司；2005年成立圣山仙茶公司，并注册了“圣山仙茶”、“植茶始祖”等商标；2010年，改组圣山仙茶公司为大富·蒙顶山茶业集团公司。销售中心设立在成都，并且注册了“龙之大成”商标。

为了充分挖崛中国黄茶文化，满足当今茶人身心的需求，2014年，大富茶业集团公司更名为川黄茶业集团公司。公司以川农大为技术科技支撑，组建了中国黄茶研发中心，注册了“川黄”茶叶品牌。

为了严格把控产品质量关，公司发展了绿色茶园基地2万余亩、有机茶园2000亩。从采摘、摊凉、杀青、做形、闷黄到干燥等几十道工序，都非常严谨，充分将蒙顶山茶非物质文化遗产的传统制作工艺与现代科学制茶有机结合，在传承了蒙顶山五大名茶古法制作的基础上，研制了黄芽茶（蒙顶黄芽）、黄小茶（黄甘露）、黄大茶（万春、圣春）以及黄茶砖、黄茶饼等系列产品。

在营销理念上，首创“低温萃茶、烘焙提香”，实施“简单泡.随时饮”的理念，聚焦有生力量80后、90后目标群体的培养，实施新青年主义的轻时尚茶文化营造，努力构建茶叶快消品模式的营销世界；开辟了茶文化寻根之旅、茶文化培训、茶游学体验等产业项目，使其充分了解公司从茶叶的种植、生长环境、采摘、制作等环节的操作和管理，让博大精深的茶文化得以传递。

Sichuan Chuanhuang Tea Group Co., Ltd. is located at the foot of Mengding Mountain in China, formerly known as Sichuan shengshanxian Tea Co., Ltd. The evolution of the group company from the historical tea to the modern tea shows the legend of the development of Chinese tea industry, tea culture and tea tourism. In 2002, Zhang Dafu, chairman of the board of directors of the company, purchased the tea market of Western Sichuan, a large tea market of Mengding Mountain tea; in 2003, the state-owned Mengshan agricultural reclamation tea farm was purchased, and the company was established; in 2004, the company was established; in 2005, the company was established, and the trademarks of "shengshanxian tea" and "the ancestor of planting tea" were registered; in 2010, the company was reorganized The company is Dafu mengdingshan Tea Group Co., Ltd. The sales center is set up in Chengdu and has registered the trademark of "Dacheng of dragon". In 2014, Dafu Tea Group Co., Ltd. was renamed Chuanhuang Tea Group Co., Ltd. in order to fully explore Chinese yellow tea culture and meet the physical and mental needs of today's tea people. With the technical and technological support of Sichuan Agricultural University, the company has established China yellow tea R & D center and registered the "Sichuan yellow" tea brand. In order to strictly control product quality, the company has developed more than 20000 mu green tea garden base and 2000 mu organic tea garden. Dozens of processes, such as picking, cooling, killing, shaping, stuffing and drying, are very rigorous. The traditional production process of the intangible cultural heritage of Mengding Mountain tea is fully integrated with the modern scientific tea production. Based on the inheritance of the five famous ancient tea production methods of Mengding Mountain, Huangya tea (Mengding Huangya), Huangxiao tea (huangganlu), huangda tea (Wanchun, Shengchun) are developed And yellow tea brick, yellow tea cake and other products. In terms of marketing concept, the company initiated the concept of "extracting tea at low temperature, baking and fragrance", implemented the concept of "simply brewing and drinking at any time", focused on the cultivation of the target groups of the powerful post-80s and post-90s, implemented the construction of the light fashion tea culture of the new youth, and made great efforts to build the marketing world of the tea fast-moving consumer model; opened up industrial projects such as the root seeking journey of tea culture, tea culture training, and tea traveling experience, So that it can fully understand the operation and management of the company from the aspects of tea planting, growing environment, picking, production and so on, so that the extensive and profound tea culture can be transmitted.

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