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Sichuan Chuanhuang Tea Group Co., Ltd. is located at the foot of Mengding Mountain in China, formerly known as Sichuan shengshanxian Tea Co., Ltd. The evolution of the group company from the historical tea to the modern tea shows the legend of the development of Chinese tea industry, tea culture and tea tourism. In 2002, Zhang Dafu, chairman of the board of directors of the company, purchased the tea market of Western Sichuan, a large tea market of Mengding Mountain tea; in 2003, the state-owned Mengshan agricultural reclamation tea farm was purchased, and the company was established; in 2004, the company was established; in 2005, the company was established, and the trademarks of "shengshanxian tea" and "the ancestor of planting tea" were registered; in 2010, the company was reorganized The company is Dafu mengdingshan Tea Group Co., Ltd. The sales center is set up in Chengdu and has registered the trademark of "Dacheng of dragon". In 2014, Dafu Tea Group Co., Ltd. was renamed Chuanhuang Tea Group Co., Ltd. in order to fully explore Chinese yellow tea culture and meet the physical and mental needs of today's tea people. With the technical and technological support of Sichuan Agricultural University, the company has established China yellow tea R & D center and registered the "Sichuan yellow" tea brand. In order to strictly control product quality, the company has developed more than 20000 mu green tea garden base and 2000 mu organic tea garden. Dozens of processes, such as picking, cooling, killing, shaping, stuffing and drying, are very rigorous. The traditional production process of the intangible cultural heritage of Mengding Mountain tea is fully integrated with the modern scientific tea production. Based on the inheritance of the five famous ancient tea production methods of Mengding Mountain, Huangya tea (Mengding Huangya), Huangxiao tea (huangganlu), huangda tea (Wanchun, Shengchun) are developed And yellow tea brick, yellow tea cake and other products. In terms of marketing concept, the company initiated the concept of "extracting tea at low temperature, baking and fragrance", implemented the concept of "simply brewing and drinking at any time", focused on the cultivation of the target groups of the powerful post-80s and post-90s, implemented the construction of the light fashion tea culture of the new youth, and made great efforts to build the marketing world of the tea fast-moving consumer model; opened up industrial projects such as the root seeking journey of tea culture, tea culture training, and tea traveling experience, So that it can fully understand the operation and management of the company from the aspects of tea planting, growing environment, picking, production and so on, so that the extensive and profound tea culture can be transmitted.

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