大顺斋品牌怎么样 申请店铺

大顺斋，创业于1637年，追溯昔日，明崇祯三十年（1640年），来自南京的回民小贩刘大顺，带着全家在当时市井繁华的通州镇落脚谋生他先是在通州城内走街串巷挑担叫卖，专门制做经营糖火烧。

后因生意兴旺，便在街上开了个几间门面的铺子，老婆掌柜，他和儿子制作，取名“大顺斋”，一来表示刘家字号，二求买卖顺利。至清朝乾隆年间，生意更旺，遂在毗邻闹市的回民胡同买下五间门面，两间为店，三间当作坊，经营糖火烧及南味糕点，并请京城书法家吴春鸿题写了“大顺斋南果铺”的字号，镂刻在门楣的青砖上。

清末，在刘大顺的第六代孙，刘九爸的苦心经营下，大顺斋进入鼎盛期，先后设立四个分号。设在通县的大来号，专管供应油、面等原料。设在北京城内的大生号、大新号、大兴号则出售糖火烧，兼营油盐酱醋。

1900年，八国联军入侵北京。大顺斋日渐萧条。民国元年，通州驻军姜桂题部哗变，大顺斋被焚毁，虽于当年重建，却已大伤元气。到解放前夕，难以维持。

几百年来，大顺斋创出了40多种具特色的清真糕点。其中历史久、名声响的，当推桂花糖火烧被誉为素负盛名的“通州三宝”（大顺斋的糖火烧、小楼饭馆的烧鲇鱼、万通酱园的酱豆腐）之一。

大顺斋的糖火烧稣绵松软，甜美可口，存放时间长。

大顺斋的主顾多为中下层回民，价廉成为它的又一特点。大顺斋长于经营，它以九折价把糕点批发给小贩到车站叫卖。使糕点销往京津两市。并在周围村子里设代销站，允许赊账。次货低价，卖者不亏心，买者不提心。大顺斋敬客如敬神，顾客进店，伙计先让座、敬茶。不买货，看看、聊聊、客人走了，成了义务宣传员；买，立即送上各式点心供品尝挑选。买得多，店里代送；买得少，也帮着打点好，包上一张印有“大顺斋”的“门票”，既为好看又可传名。

1955年大顺斋进行了公私合营，文革期间并到通县食品厂。

Dashunzhai, founded in 1637, goes back to the past. In 1640, Liu Dashun, a Hui hawker from Nanjing, took his family to Tongzhou, a prosperous town at that time, to make a living. First, he worked in Tongzhou city to carry loads and sell goods, specializing in sugar burning. Later, because of the prosperous business, he opened several shops in the street. His wife, the shopkeeper, and his son made it. It was named "Da Shun Zhai". First, it expressed the Liu family's name, and second, it asked for a smooth business. During the Qianlong period of the Qing Dynasty, the business was more prosperous, so we bought five storefronts in the Hui people's Hutong adjacent to the downtown area, two for shops and three for workshops, engaged in sugar fire and southern pastry, and asked Wu Chunhong, a calligrapher in the capital city, to inscribe the name of "Dashun zhainan fruit shop", engraved on the green bricks on the lintel. At the end of Qing Dynasty, under the painstaking management of Liu Dashun's sixth generation grandson and Liu jiupa, Dashun Zhai entered its heyday, and successively set up four semicolons. Dalihao, located in Tongxian County, specializes in the supply of oil, flour and other raw materials. Dasheng, Daxin and Daxing, which are located in Beijing, sell sugar and fire, and they also sell oil, salt, soy sauce and vinegar. In 1900, the Allied forces of eight countries invaded Beijing. Dashunzhai is declining. In the first year of the Republic of China, Jiang GUI's title Department of Tongzhou garrison mutinied and Da shunzhai was burned down. Although it was rebuilt in that year, it has greatly damaged its vitality. On the eve of liberation, it was hard to maintain. For hundreds of years, dashunshai has created more than 40 kinds of distinctive halal pastries. Among them, for a long time and famous for its sound, tuihua sugar fire is known as one of the famous "TongZhou three treasures" (the sugar fire in dashunshai, the catfish in Xiaolou restaurant and the soy bean curd in Wantong soy sauce garden). Da Shun Chai's sugar fire is soft, sweet and delicious. It has a long storage time. The customers of dashunzhai are mostly middle and lower level Hui people, and low price is another feature of it. Dashun Zhai is good at business. It sells cakes wholesale to peddlers at a discount of 9. Sell cakes to Beijing and Tianjin. And set up a sales agency in the surrounding villages to allow credit. Inferior goods are cheap, the seller is not at a loss, the buyer is not worried. When customers enter the store, the waiter gives up his seat and tea. Do not buy goods, look, talk, the guest left, become a volunteer propagandist; buy, immediately send all kinds of snacks to taste and select. If you buy more, the store will give it as a gift; if you buy less, you can also help to do some good work. A "ticket" printed with "Da Shun Zhai" is on the bag, which is both good-looking and famous. In 1955, a public-private joint venture was carried out in dashunzhai. During the cultural revolution, it went to Tongxian food factory.

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