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凯撒品牌时装一向以高贵、优雅、时尚享誉国内外，在创新中塑造永恒的经典。其象征尊贵与品位的品牌形象深入人心，深受追求高品质生活的商政界成功人士推崇。

设计生活

创作的一切灵感来源于生活，设计服装也就是在设计生活"。凯撒设计师凭借原始灵感，从大自然中找寻生活"精灵"。它们从遥远的意大利、法国采集最好的原材料，选择个性化的色彩和设计方略，保证了服装的高贵品质，延伸了服装的"绿色生命"，让消费者感悟世界服饰文化的脉搏，聆听设计师的心声，满足视觉和心理的需要。穿凯撒服饰，不仅是高贵身份和地位的象征，还自然感受着服饰文化的熏陶。

精雕品质

品质是企业的命脉，好产品源于用心考究的每一个细节"。版型师将设计师的"灵气"转化为一条条精美曲线，用美国进口的CAD设备，将其人格化，充分体现东方人的体型和气质。将传统的平面裁剪改成先进、直观、国际化的立体裁剪，同时仔细琢磨裁剪每一环节的奥妙,以精良的工艺保证了服饰的高品质。

延伸服务

每天我们以真诚的微笑面对顾客，同时我们也收获了更多的阳光"。良好的服务是品牌生命的延续。顾客的满意是凯撒人不倦的追求，公司着力培养和提高服务人员的综合素质，尊重顾客，热心服务，真诚的介绍产品，建立顾客档案，定期跟踪服务，设立有凯撒客服服务部，专人悉心听取顾客对产品的意见，及时为顾客解决问题。作为凯撒来说，不仅要有优质的产品，更要有优良的服务。

提升形象

良好的形象不仅是企业实力的象征，更是企业文化的最佳表达"。凯撒集团进一步推行CI识别系统，提升凯撒国际化的品牌形象，为了给消费者营造更高雅、更舒适的购物环境，凯撒集团派出专业的装修设计队伍，对全国专店进行全新的包装，以崭新的店面形象呈现于公众。

2003年公司曾邀请香港著名艺人关之琳小姐作为凯撒女装的形象代言人，在全国大中城市举行了名流PARTY等公关推广活动。凯撒常年在中央电视台、凤凰卫视、各省市电视台投放凯撒品牌形象广告，高档的时装综合性杂志如《时尚》、《时尚伊人》、《时尚先生》、《时装之苑》、《航空杂志》等也刊登了凯撒的广告宣传海报。同时可登陆凯撒网站查询您想了解的最新动态。

公司简介

凯撒（中国）股份有限公司成立于1994年，一贯坚持采用传统细腻的裁剪以及高品质的制造工艺、将流行风尚与中国元素完美地融入到品牌风格当中。通过清晰产品定位，凯撒股份在国内成功树立了"凯撒"高端服装品牌形象，是近20年来坚持立足于高端市场且一直保持旺盛品牌生命力的国内少数服装企业之一。

2010年6月8日，凯撒股份在深交所A股中小板成功挂牌上市隆重上市公开募集资金，迎来了新的历史发展机遇。目前，凯撒股份已经形成集科、工、贸于一体的国际服装服饰集团，主要从事服装的设计研发、生产与销售，其庞大的销售网络覆盖全国，在各大中城市开设有300多家专卖店柜。凯撒股份的主要产品包括女装、男装、皮装、皮鞋、皮具等，深受追求高品质生活的商政界成功人士的推崇。

1999-2010年凯撒股份连续12年被中国服装协会评为"中国服装行业百强企业"。凯撒股份是皮革行业的领先者，是中国皮革协会副理事长单位；1996年凯撒股份即作为主要参与者，参与制定了国家轻工行业标准QB/T1615-1997《皮革服装》，2006年凯撒股份又作为主要起草人制定了上述标准的替代标准国家轻工行业标准QB/T1615-2006《皮革服装》。

凯撒股份是唯一一家连续七届被中国皮革协会评为"中国真皮衣王"并同时拥有"中国名牌"、"产品质量国家免检"荣誉的企业。2003年凯撒品牌被服装时报社、中国百货商业协会评为"最受消费者欢迎的服装品牌"。2010年6月凯撒品牌被世界品牌室授予"中国500强最具价值品牌"的荣誉称号。上市短短一年，凯撒股份就在2011年就一举获得"2010年广东上市公司发展潜力10强、2010年广东上市公司最具有盈利能力10强"两项大奖。

Caesar brand fashion has always been famous for its nobility, elegance and fashion at home and abroad, and has created eternal classics in innovation. Its brand image, which symbolizes dignity and taste, is deeply rooted in the hearts of the people, and highly praised by the successful people in the business and political circles who pursue high-quality life. All inspiration of design life creation comes from life. Design clothing is also design life. Caesar designers rely on the original inspiration to find the life "spirit" from the nature. They collect the best raw materials from far away Italy and France, choose personalized colors and design strategies, ensure the noble quality of clothing, extend the "green life" of clothing, let consumers feel the pulse of world clothing culture, listen to the heart of designers, and meet the needs of vision and psychology. Wearing Caesar's clothing is not only a symbol of noble status and status, but also a natural feeling of the influence of clothing culture. Carving quality is the lifeblood of an enterprise. Good products come from every detail carefully. The stylist transforms the designer's "spirit" into a beautiful curve, and uses the CAD equipment imported from the United States to personify it, fully reflecting the figure and temperament of Oriental people. The traditional plane cutting is changed into an advanced, intuitive and international three-dimensional cutting. At the same time, we carefully ponder the mystery of each link of cutting, and ensure the high quality of clothing with excellent technology. Every day, we face our customers with sincere smile, and we also reap more sunshine. Good service is the continuation of brand life. Customer satisfaction is Caesar's tireless pursuit. The company strives to cultivate and improve the comprehensive quality of service personnel, respect customers, provide warm-hearted service, introduce products in good faith, establish customer files, track services regularly, set up Caesar customer service department, specially assigned personnel carefully listen to customers' opinions on products, and solve problems for customers in a timely manner. As Caesar, we should not only have high-quality products, but also excellent services. To enhance a good image is not only a symbol of corporate strength, but also the best expression of corporate culture. Caesar group further promotes CI identification system and improves Caesar's international brand image. In order to create a more elegant and comfortable shopping environment for consumers, Caesar group dispatched a professional decoration design team to carry out brand-new packaging for national specialty stores and present them to the public with brand-new store image. In 2003, the company invited Miss Guan Zhilin, a famous Hong Kong artist, as the image spokesman of Caesar's women's wear, and held celebrity party and other public relations promotion activities in large and medium-sized cities across the country. Caesar has put Caesar brand image advertisements on CCTV, Phoenix TV and TV stations in various provinces and cities all year round, and high-end fashion comprehensive magazines such as fashion, fashion Yiren, Mr. fashion, fashion garden, aviation magazine have also published Caesar's advertising posters. At the same time, you can visit Caesar's website for the latest news you want to know. Caesar (China) Co., Ltd. was founded in 1994. It always adheres to the traditional fine cutting and high-quality manufacturing process, and perfectly integrates the fashion and Chinese elements into the brand style. Through clear product positioning, Caesar shares has successfully established the brand image of "Caesar" high-end clothing in China, and it is one of the few domestic clothing enterprises that has insisted on high-end market and maintained strong brand vitality in the past 20 years. On June 8, 2010, Caesar shares was successfully listed on the A-share small and medium-sized board of Shenzhen Stock Exchange to raise funds, ushering in a new historical development opportunity. At present, Caesar Co., Ltd. has formed an international clothing and apparel group integrating science, industry and trade, which is mainly engaged in the design, development, production and sales of clothing. Its huge sales network covers the whole country, with more than 300 specialty stores and cabinets in large and medium-sized cities. Caesar's main products include women's wear, men's wear, leather clothing, leather shoes, leather goods, etc., which are highly praised by the successful people in the business and political circles who pursue high-quality life. From 1999 to 2010, Caesar Co., Ltd. was rated as one of the "top 100 enterprises in China's garment industry" by China Garment Association for 12 consecutive years. Caesar Co., Ltd. is the leader in leather industry and vice president unit of China Leather Association. In 1996, Caesar Co., Ltd. participated in the formulation of national light industry standard QB / t1615-1997 leather clothing, and in 2006, Caesar Co., Ltd. as the main drafter formulated the alternative standard QB / t1615-2006 leather clothing. Caesar Co., Ltd. is the only enterprise that has been awarded the title of "China leather king" by China Leather Association for seven consecutive times, and has the honor of "China famous brand" and "national inspection exemption for product quality". In 2003, Caesar brand was rated as "the most popular clothing brand by clothing time newspaper and China department store business association". In June 2010, Caesar brand was awarded the honorary title of "China's top 500 most valuable brand" by the world brand office. In just one year of listing, Caesar Co., Ltd. won two awards in 2011: "top 10 listed companies in Guangdong in 2010, and top 10 listed companies in Guangdong with the most profitability in 2010".

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