House99品牌怎么样 申请店铺

整合了英国理发店文化，将男士理发、护肤、剃须和纹身的需求融入，与法国欧莱雅集团合作推出个人男士理容品牌。

英国足坛明星大卫·贝克汉姆（David Beckham）与法国欧莱雅集团（L’Oréal）合作推出个人男士理容品牌 House99，他将其描述为“颠覆全球男士理容行业规则的国际品牌”。

双方表示合作的主要目的在于满足大多数男士剃须等理容需求，鼓励男士寻求自我表达的生活方式。据悉，这是贝克汉姆推出的个人男士理容类品牌，同时也是欧莱雅集团近年来孵化的首个独立品牌（而不是通过收并购或授权交易达成的形式）。

贝克汉姆本人对于House99品牌名的含义解读如下：House 象征着该品牌将汇集全球男士理容爱好者，共享造型建议和贴士，同时也是他个人强调“团队精神”的体现；99是贝克汉姆手上的纹身数字，1999这个年份对他个人生活和职业生涯都是意义非凡的（这一年，他与“辣妹“维多利亚结婚，长子Brooklyn出生，老东家曼联队夺得三冠王）。

House99 品牌涵盖了能满足男士各类造型需求的21款创新产品。该品牌整合了英国理发店文化，将男士理发、护肤、剃须和纹身的需求融入一个品牌当中。

Integrating the British barbershop culture, integrating the needs of men's hairdressing, skin care, shaving and tattoo, and cooperating with L'Oreal Group of France to launch a personal men's grooming brand. David Beckham, a British football star, teamed up with l'or é al of France to launch the personal men's grooming brand house99, which he described as "an international brand subverting the rules of the global men's grooming industry". The two sides said the main purpose of the cooperation is to meet the grooming needs of most men, such as shaving, and encourage men to seek a self-expression lifestyle. It is reported that this is Beckham's personal grooming brand, and it is also the first independent brand incubated by L'Oreal Group in recent years (rather than through merger and acquisition or authorized transaction). Beckham's own interpretation of the meaning of the brand name house99 is as follows: House symbolizes that the brand will bring together men's beauty lovers around the world, share modeling suggestions and tips, and also reflect his personal emphasis on "team spirit"; 99 is the tattoo number on Beckham's hand, and 1999 is of great significance to his personal life and career (this year, he and“ The spice girl "Victoria married, the eldest son Brooklyn was born, and the old owner Manchester United won the treble.". The house99 brand covers 21 innovative products that can meet all kinds of modeling needs of men. The brand integrates British barbershop culture and integrates the needs of men's hairdressing, skin care, shaving and tattoo into one brand.

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