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雅倩，作为一个以美丽事业为己任的中国知名品牌，17年来不断在为人们诠释美丽的内涵，分享美丽的心得。1996年，雅倩亮发保湿摩丝一举夺得了“市场占有率消费者满意度、市场知名度”三项指标全部第一的殊荣；1999年，ACNeilsen（AC尼尔森）全国调查，雅倩品牌市场占有率达到27%，遥遥领先于竞争对手（排名第二的品牌仅为9%）；2000年，雅倩品牌更被国家工商局评为“驰名保护”。

拥有17年历史的雅倩更名为缤丽，始终保持轻快、矫健的步履，不断进行科技创新，于2006年全线革新，由当红影视巨星，金像奖和金马奖影后周迅代言品牌，提出“滋养秀发同步定型”的全新生活理念。

缤丽以优良的品质和全新的理念为年轻时尚人士演绎百变造型。

广东雅倩化妆品有限公司创始于1989年，是中国成立最早的化妆品民族企业之一，业务涵盖美容护肤、美发护发及个人用品等多个领域。

雅倩公司一直以实现顾客梦想为己任，竭诚促进美的事业发展。历经二十多载，公司产品从单一的“雅倩”品牌发展到雅倩(ARCHE)、佳雪(CATHY)、玉丽(EFFI)、清逸(Ariar)、缤丽(BNS)等多品牌百花齐放的局面，旗下拥有35个省级营销中心，销售网络覆盖全国，并多次荣获“消费者信赖的知名品牌”、“全国市场放心重点保护品牌”及“广东省著名商标”、“广东省名牌产品”等荣誉。近年来，曾为雅倩公司品牌代言的有林志玲、李嘉欣、鲁豫、蒋勤勤、姚笛、郭碧婷、赵丽颖、熊乃瑾、何洁、李亚鹏等知名明星。

雅倩公司一直将科学研究、技术开发放在首位，先后在北京、上海等地与知名科研机构合作成立研发中心，同时与法国SILAB、瑞士DSM、德国SYMRISE等国际研究中心保持长期合作，拥有5项国家专利配方，在广东、湖北建设了生产基地，开发并推出了一系列深受广大消费者喜爱的高品质产品，其中：雅倩摩丝早在上个世纪90年代就是众所皆知的经典国货，持续畅销；“玉丽隐形养肤粉底系列”、“佳雪芦荟保湿系列”、“佳雪冰点防晒系列”等产品销售额也连续多年位于市场前列。今天的雅倩仍然不懈地致力于新产品的研究与开发，以求更广泛和深入地服务于社会大众。

雅倩公司始终重视对人才的培养，为员工提供具有竞争力的薪资收入、独具特色的培训计划和良好的晋升机会，使之拥有成就感、荣誉感和归属感，与雅倩共同成长。

雅倩相信“美丽成就自信”，明天更精彩！

Yaqian, as a well-known brand in China, has been interpreting the connotation of beauty and sharing the experience of beauty for people for 17 years. In 1996, Yaqian bright hair moisturizing mousse won the first prize in the three indicators of "market share, consumer satisfaction and market awareness"; in 1999, acneilsen (AC Nielsen) national survey, Yaqian brand market share reached 27%, far ahead of competitors (only 9%); in 2000, Yaqian brand was rated by the State Administration of industry and Commerce“ Well known protection ". With a history of 17 years, Yaqian changed its name to Bingli. It has always maintained a brisk and vigorous pace and carried out continuous scientific and technological innovation. In 2006, Zhou Xun, the famous movie star, the Golden Elephant award and the Golden Horse Award movie queen, endorsed the brand and put forward a new life concept of "nourishing hair and shaping at the same time". With excellent quality and brand-new concept, Bingli performs a variety of models for young fashion people. Founded in 1989, Guangdong Yaqian Cosmetics Co., Ltd. is one of the earliest cosmetics enterprises in China. Its business covers many fields such as beauty and skin care, hair care and personal products. Yaqian company has always been to realize the dream of customers as its own responsibility, dedicated to promoting the development of the cause of the United States. After more than 20 years, the company's products have developed from a single "Yaqian" brand to a situation in which multiple brands such as arche, Cathy, effi, aria, BNS, etc. are in full bloom. It has 35 provincial marketing centers, sales network covers the whole country, and has won the titles of "famous brand trusted by consumers", "key brand protected by the national market", and“ Guangdong famous trademark, Guangdong famous brand products and other honors. In recent years, famous stars such as Lin Zhiling, Li Jiaxin, Lu Yu, Jiang Qinqin, Yao Di, Guo biting, Zhao Liying, Xiong Naijin, he Jie, Li Yapeng, have been the spokesmen of Yaqian company. Yaqian has always put scientific research and Technological Development in the first place. It has successively established R & D centers in Beijing, Shanghai and other places in cooperation with well-known scientific research institutions. Meanwhile, it has maintained long-term cooperation with international research centers such as silab in France, DSM in Switzerland, and symrise in Germany. It has 5 national patent formulas, built production bases in Guangdong and Hubei, developed and launched a series of products that are deeply consumed by the masses Among the favorite products of high quality, Arche mousse was known as the classic Chinese product in the 90s of last century, and it continued to sell well. "Yu Li invisible Skin Foundation Series", "Jia Xue Aloe Moisturizing Series" and "Jia Xue freezing point sun protection series" and other products continued to sell for many years in the forefront of the market. Today, Yaqian is still committed to the research and development of new products, in order to serve the public more widely and deeply. Yaqian has always attached great importance to the cultivation of talents, providing employees with competitive salary, unique training plans and good promotion opportunities, so that they have a sense of achievement, honor and belonging, and grow together with Yaqian. Yaqian believes that "beauty makes self-confidence", and tomorrow is more wonderful!

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