INFINITI英菲尼迪品牌怎么样 申请店铺
诞生于1989年北美地区,日产旗下知名豪华汽车品牌,凭借独特前卫的设计、出色的产品性能著称,2006年进入中国市场,拥有双门跑车/轿车/越野车和SUV等全系列车型
英菲尼迪于1989年诞生于北美地区。凭借独特的设计、出色的产品性能和贴心的客户服务,英菲尼迪迅速成为全球豪华汽车市场中重要的品牌之一。2007年,英菲尼迪正式登陆中国;2010年7月,英菲尼迪中国成立;2012年5月,英菲尼迪正式将全球总部迁至香港。英菲尼迪在2014年年底实现国产化。2014年9月,由东风汽车公司和日产汽车公司共同设立的东风英菲尼迪汽车有限公司正式成立。
自2014年起,英菲尼迪以字母“Q”作为其轿车、轿跑车和敞篷车型系列的命名前缀,以字母“QX”作为其SUV车型和跨界车型的命名前缀,在Q或QX之后再以一个两位数字来划分车型的级别。英菲尼迪旗下全系车型目前均已进入中国市场,在售车型包括:高科技豪华运动座驾Q50/Q50L,硬顶敞篷跑车Q60,独具设计美学的豪华商务座驾Q70L;特立独型的紧凑运动SUV ESQ,风尚智能四驱SUV QX50,商务舱级豪华7座SUV QX60,先锋跑车型SUV QX70以及豪华全尺寸SUV QX80。
2014年1月,英菲尼迪中国推出“敢·爱”品牌传播概念,在反映英菲尼迪品牌价值的同时,融合了中国价值观文化。
东风英菲尼迪汽车有限公司
东风英菲尼迪汽车有限公司 (简称“东风英菲尼迪”) 是东风汽车公司与日产汽车公司按50:50股比设立的合资公司——东风汽车有限公司的独立全资子公司。东风英菲尼迪在“同一战略、同一品牌、同一团队、同一渠道”原则下独立经营英菲尼迪品牌,实现企业发展。
东风英菲尼迪负责管理英菲尼迪品牌在中国的业务;作为东风英菲尼迪重要的合作伙伴,东风日产乘用车公司也在发挥自身优势,协同推进英菲尼迪品牌的本土化战略。英菲尼迪国产车型在襄阳工厂生产,2014年11月,国产车型Q50L上市;2015年3月,第二款国产车型QX50上市。
Born in North America in 1989, Nissan's well-known luxury car brand is famous for its unique avant-garde design and outstanding product performance. In 2006, it entered the Chinese market. Infiniti, with a full range of models such as coupe / sedan / SUV, was born in North America in 1989. With its unique design, excellent product performance and considerate customer service, Infiniti has rapidly become one of the important brands in the global luxury car market. In 2007, Infiniti officially landed in China; in July 2010, Infiniti China was founded; in May 2012, Infiniti officially moved its global headquarters to Hong Kong. Infiniti achieved localization at the end of 2014. In September 2014, Dongfeng Infiniti Automobile Co., Ltd., jointly established by Dongfeng Motor Company and Nissan Motor Company, was officially established. Since 2014, Infiniti has used the letter "Q" as the name prefix of its sedan, coupe and convertible model series, and the letter "QX" as the name prefix of its SUV model and crossover model. After Q or QX, Infiniti uses a two digit number to divide the model level. All the models under Infiniti have entered the Chinese market at present. The models on sale include: high-tech luxury sports car Q50 / q50l, hardtop convertible sports car Q60, luxury business car q70l with unique design aesthetics; exclusive compact sports suvesq, fashion smart four-wheel suvqx50, business class luxury 7-seat suvqx60, pioneer sports car suvqx70 and luxury full-size suvqx80. In January 2014, Infiniti China launched the concept of "dare love" brand communication, which not only reflects the brand value of Infiniti, but also integrates Chinese value culture. Dongfeng Infiniti Automobile Co., Ltd. (hereinafter referred to as "Dongfeng Infiniti") is an independent wholly-owned subsidiary of Dongfeng Motor Co., Ltd., a 50:50 joint venture established by Dongfeng Motor Company and Nissan Motor Company. Under the principle of "the same strategy, the same brand, the same team and the same channel", Dongfeng Infiniti independently manages the Infiniti brand to realize the enterprise development. Dongfeng Infiniti is responsible for managing the business of Infiniti brand in China; as an important partner of Dongfeng Infiniti, Dongfeng Nissan Passenger car company is also giving full play to its advantages and promoting the localization strategy of Infiniti brand. Infiniti's domestic models were produced in Xiangyang factory. In November 2014, the domestic model q50l was launched; in March 2015, the second domestic model qx50 was launched.
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