重庆啤酒品牌怎么样 申请店铺
创建于1958年,2013年成为嘉士伯集团旗下,主要从事啤酒的生产和销售的大型公司
重庆啤酒股份有限公司,前身为重庆啤酒厂,创建于1958年,始终专注于品牌文化建设,将品牌内涵与城市文化相融合。
经过60年的市场竞争,公司由建厂之初的60万资产,发展为拥有资产近35亿元,年销售啤酒近100万千升的啤酒企业。
1997年成为上市公司后,重啤股份发展更加迅猛,在立足重庆本土的基础上,通过兼并、合资、参股、资产重组等现代资本运作的方式,不断扩张。目前,重啤股份有15个生产基地,分布于重庆、四川、湖南等地。
重啤股份也引进国际资本、技术和管理经验,与世界啤酒巨头展开合作。2013年,丹麦嘉士伯集团经过多年的增持,重啤股份由此正式成为嘉士伯集团成员。
在嘉士伯集团的支持下,重啤股份不仅在生产工艺、产品品质上得到进一步的提升,也形成了“本地强势品牌(重庆、山城)+品牌(嘉士伯、乐堡、1664)”的强大品牌组合,满足人们不同场景的消费需求,尽享欢聚时光!
Founded in 1958, it became Chongqing Beer Co., Ltd., a large-scale company under Carlsberg group, which is mainly engaged in the production and sales of beer. Formerly known as Chongqing Brewery, it was founded in 1958 and always focuses on the construction of brand culture, integrating brand connotation with urban culture. After 60 years of market competition, the company has developed from 600000 assets at the beginning of its establishment to a beer enterprise with assets of nearly 3.5 billion yuan and annual sales of beer of nearly 1 million kiloliters. After becoming a listed company in 1997, Chongqing Beer Co., Ltd. has developed more rapidly. On the basis of Chongqing, it has been expanding continuously by means of modern capital operation such as merger, joint venture, equity participation and asset restructuring. At present, there are 15 production bases in Chongqing, Sichuan and Hunan. Heavy beer also introduced international capital, technology and management experience to cooperate with the world's beer giants. In 2013, the Danish Carlsberg group increased its holding for many years, and heavy beer became a member of Carlsberg group. With the support of Carlsberg group, Chongqing Beer Co., Ltd. has not only further improved its production process and product quality, but also formed a strong brand combination of "local strong brands (Chongqing, Shancheng) + brands (Carlsberg, leburg, 1664)", which can meet people's consumption needs in different scenes and enjoy a good time!
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