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“皇后”牌毛巾诞生于1934年，是由上海锦乐纺织装饰品有限公司的前身锦乐织造厂研制的高档产品，距今已有七十多年的历史。20世纪30年代，“皇后”牌毛巾就以当时国内首创的工艺，成为独树一帜的高雅品牌；建国以后，“皇后”牌毛巾经过不断改进、提高，又成为畅销云、贵、川及东南亚、港澳等地区，深受全国各地消费者青睐的民族品牌。近几年来，经过不断创新完善，提升产品的科技含量，“皇后”毛巾更成为广受人爱的时尚品牌。

上海龙头（集团）股份有限公司(证券代码600630，以下简称龙头股份)是中国首批股份制上市公司，以纺织品品牌经营和国际贸易为核心业务，由针织、家纺、服饰、国际贸易四大事业部构成核心业务发展。

龙头股份拥有在国内市场享有盛誉的“三枪”、“菊花”、“海螺”、“民光”、“凤凰”、“钟414”和“皇后”等知名品牌；拥有针织、装饰两大研究所；掌控着7000多个营销网点组成的庞大内销网络，产品遍及国内中高档百货商场、专卖店及超市连锁；国际贸易遍布全球五大洲八十余个国家和地区。在世界品牌实验室公布的2008年中国最具价值品牌排行榜中，“三枪”与“海螺”的品牌价值分别为14.21亿元人民币和12.46亿元人民币。公司的内衣营销网络被摩根斯坦利评估为“中国内衣市场最完善的营销渠道”。

龙头股份拥有针织加工、服饰制造、家纺生产三大现代化纺织品制造基地，通过ISO9001:2000、WRAP等多项国际认证。“三枪”生产的出口针织面料和针织服装，被国家质检总局授予出口免验证书。公司雄厚的生产加工能力为公司的品牌发展提供有力的保障。

"Queen" brand towel was born in 1934. It is a high-grade product developed by Jinle weaving factory, the predecessor of Shanghai Jinle textile decoration Co., Ltd. and has a history of more than 70 years. In the 1930s, "empress" brand towel became a unique and elegant brand with the first domestic technology at that time. After the founding of the people's Republic of China, "empress" brand towel has been continuously improved and improved, and has become a national brand popular in cloud, GUI, Sichuan, Southeast Asia, Hong Kong, Macao and other regions, deeply favored by consumers all over the country. In recent years, through continuous innovation and improvement, to improve the technological content of products, "Queen" towel has become a popular fashion brand. Shanghai Longtou (Group) Co., Ltd. (securities code: 600630, hereinafter referred to as Longtou stock) is one of the first batch of joint-stock listed companies in China. It takes textile brand management and international trade as its core business, and consists of four business divisions of knitting, home textile, clothing and international trade as its core business development. Leading shares owns famous brands such as "three guns", "Chrysanthemum", "conch", "Min Guang", "phoenix", "Zhong 414" and "empress" which are well-known in the domestic market; has two research institutes of knitting and decoration; controls a huge domestic sales network composed of more than 7000 marketing outlets, with products throughout the domestic medium and high-end department stores, specialty stores and supermarket chains; international trade It covers more than 80 countries and regions on five continents. In the list of China's most valuable brands in 2008 released by the world brand laboratory, the brand values of "three guns" and "conch" are 1.421 billion yuan and 1.246 billion yuan respectively. The company's underwear marketing network is evaluated as "the most perfect marketing channel in China's underwear market" by Morgan Stanley. The company has three modern textile manufacturing bases, including knitting processing, clothing manufacturing and home textile production, and has passed ISO9001:2000, wrap and other international certification. The export knitted fabrics and knitted garments produced by "three guns" have been granted the export exemption certificate by the AQSIQ. The company's strong production and processing capacity for the company's brand development to provide a strong guarantee.

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