MATTEL美泰品牌怎么样 申请店铺

始于1959年，全球知名的玩具公司，旗下拥有芭比娃娃/风火轮/狮子王/火影忍者/辛普森一家等著名玩具品牌

美泰玩具公司（MattelInc.，NYSE:MAT），又名美泰公司，是美国品牌玩具公司，以收入计算，是较大的玩具企业。产品:风火轮、Matchbox、芭比娃娃、棋盘游戏、狮子王、火影忍者、UNO、辛普森一家等。

1945年，露丝·汉德勒（B.RuthHandler）与丈夫奥特·汉德勒（ElliotHandler）、HaroldMatson三人在一间车房创办了美泰（Mattel）公司，总部设于美国南加州的ElSegundo，Mattel一名即是由Matt与El两个字首所组成。第一个产品是PictureFrames，后来Elliot将产品转向玩偶之家。

1959年，露丝·汉德勒由女儿裁剪成人纸娃娃启发，发表了当时世界有名的芭比娃娃（Barbie），受到极大批的小女孩及母亲欢迎，至今已售出超过10亿支娃娃。

1997年11月宣布设立全球制造规范GMP，议题包括工资与工时、童工、强迫劳动、歧视、工会组织，并邀请CUNY的Sethi教授来组成这个查核团队。

2002年4月27日，露丝·汉德勒在美国洛杉矶去世。

2007年8月15日宣布回收1800多万件中国制造玩具，其中950万件在美国，包括“特定玩偶、公仔、玩具组，以及可能造成小型强力磁铁松脱的配件”。

在中国大陆，美泰共有五家分公司分别在深圳、东莞和佛山。美泰玩具技术咨询（深圳）有限公司成立于2000年， 位于深圳市横岗镇。

Started in 1959, it is a world-famous toy company. It owns Barbie / hot wheel / Lion King / Naruto / Simpson and other famous toy brands, Mattel Inc. (NYSE: mat), also known as Mattel company. It is a large toy company based on revenue. Products: wind fire wheel, matchbox, Barbie, board game, lion king, Naruto, uno, Simpsons, etc. In 1945, B. Ruth Handler, her husband Elliot handler and Harold Matson founded Mattel company in a garage, headquartered in El Segundo, Southern California. Mattel is composed of two initials: Matt and el. The first product was pictureframes, which Elliot later turned to dollhouse. In 1959, inspired by her daughter's cut-out paper dolls, Ruth Handler published the world-famous Barbie, which was welcomed by a large number of little girls and mothers. So far, more than one billion dolls have been sold. In November 1997, it announced the establishment of a global GMP for manufacturing norms, covering issues such as wages and working hours, child labor, forced labor, discrimination, trade union organizations, and invited Professor Sethi of CUNY to form the audit team. On April 27, 2002, Ruth Handler died in Los Angeles. On August 15, 2007, it announced the recycling of more than 18 million Chinese made toys, 9.5 million of which are in the United States, including "specific dolls, dolls, toy sets, and accessories that may cause small powerful magnets to loosen.". In mainland China, Mattel has five branches in Shenzhen, Dongguan and Foshan. Mattel toy technology consulting (Shenzhen) Co., Ltd. was founded in 2000, located in Henggang Town, Shenzhen.

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