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深圳市富安娜家居用品股份有限公司成立于1994年，是一家集研发、设计、生产、营销和物流于一体的综合型家居企业。创立"富安娜"、"馨而乐"、"维莎"、"圣之花"、"酷奇智"五大主打品牌,并于2009年12月在深圳股票市场成功上市。作为国内家居纺织行业上市领军企业，富安娜迄今已发展二十年。分别在深圳龙华、江苏常熟、四川南充以及湖北阳新建立四大生产基地。通过行业内最具先见的直营与加盟并行营销体系，已在全国各省市开设近两千家专卖店柜，并且成为全国各大商业系统主力合作品牌。同时自2009年开始启动电商渠道发展战略，通过优质的商品与适中的价格以及品牌良好的吸引力，目前已成为天猫、京东、唯品会等电商平台主力推广品牌。公司一直保持持续稳健的增长，年均保持20%以上的复合增长率。截止2015年企业整体年销售规模已近20亿元，是家纺行业中首屈一指的领军品牌。

富安娜以设计赋予灵魂，以艺术铸就经典。用最具艺术气质设计的家居商品为中国成千上万家庭提供艺术家居生活方式。著名舞蹈艺术家杨丽萍因与富安娜有着同样的原创艺术执念之心，成为富安娜品牌形象代言人。凭借产品独具一格的设计风格和高规格的品质管理，富安娜已经成为国内家纺行业中深受消费者喜爱的品牌。

2015年，富安娜公司提出了下一个黄金十年的“二次创业”规划和发展战略，未来目标将要跨越一百亿。为此，富安娜公司依托20多年沉淀下来的人才优势，渠道网络优势、品牌优势、资金优势，紧紧抓住“C2B模式定制家具”集成智慧大家居等新的商业机会，全面启动了整体家居战略。为此，富安娜引进了目前全球最领先的德国豪迈全自动化家具生产系统，启动世界上先进智能生产线，计划在全国布局三个近千亩的“集成智慧大家居”产业园区。从单一的床上用品到大家居生活方式再到整体定制家居解决方案的转型，是富安娜在未来发展版图上的宏伟规划。未来的富安娜将不再仅仅是单一产品的提供者，而会成为广大消费者家居装饰生活中一个全套方案的解决者。二十年品牌的发展和积淀，国内市场的深度耕耘以及超前于行业竞争者的战略布局，尤其是在品牌原创设计上的优势，使富安娜这份宏伟蓝图有了实现的足够信心。

Shenzhen fuanna household products Co., Ltd. was founded in 1994. It is a comprehensive household enterprise integrating R & D, design, production, marketing and logistics. Founded five major brands, namely "fuanna", "xinerle", "visa", "shengzhihua" and "kuqizhi", and successfully listed in Shenzhen stock market in December 2009. As a leading listed company in domestic home textile industry, fuanna has developed for 20 years. Four production bases were established respectively in Longhua, Shenzhen, Changshu, Sichuan Nanchong and Yangxin, Hubei. Through the industry 's most forward-looking parallel marketing system of direct marketing and franchising, it has opened nearly two thousand stores in all provinces and cities across the country, and has become the main cooperative brand of all major commercial systems in the country. At the same time, the e-commerce channel development strategy has been launched since 2009. Through high-quality goods, moderate prices and good brand attraction, it has become the main promotion brand of e-commerce platforms such as Tmall, Jingdong and vip.com. The company has maintained a sustained and steady growth, with an average annual compound growth rate of more than 20%. As of 2015, the overall annual sales scale of the enterprise has reached nearly 2 billion yuan, which is the leading brand in the home textile industry. Fuanna endows the soul with design and casts the classic with art. With the most artistic design of household goods for thousands of families in China to provide art home lifestyle. Yang Liping, a famous dance artist, became the spokesperson of fuanna's brand image because she had the same original artistic obsession as fuanna. With unique design style and high standard quality management, fuanna has become a popular brand in domestic home textile industry. In 2015, fuanna company put forward the "Second Entrepreneurship" plan and development strategy for the next golden decade, with a future goal of more than 10 billion yuan. For this reason, relying on the talent advantage, channel network advantage, brand advantage and capital advantage accumulated over 20 years, fuanna company firmly grasped the new business opportunities such as "C2B mode customized furniture" integrated smart home and launched the overall home furnishing strategy. For this reason, fuanna has introduced the world's leading German Haomai fully automated furniture production system, launched the world's advanced intelligent production line, and plans to lay out three nearly 1000 mu "integrated smart home" industrial parks in the country. The transformation from a single bedding to a large household lifestyle to an overall customized household solution is fuanna's grand plan for future development. In the future, fuanna will not only be a single product provider, but also become a complete solution for consumers in their home decoration life. The development and accumulation of the brand in the past 20 years, the deep cultivation of the domestic market and the strategic layout ahead of the competitors in the industry, especially the advantages in the original design of the brand, have given fuanna enough confidence in the realization of this grand blueprint.

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