丹泉品牌怎么样 申请店铺

我要投票 丹泉在白酒行业中的票数:277 更新时间:2025-04-27
丹泉是哪个国家的品牌?「丹泉」是 广西丹泉酒业有限公司 旗下著名品牌。该品牌发源于广西河池市,由创始人吴 * 惠在1956年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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丹泉怎么样

丹泉酒业位于广西西北、云贵高原南麓,地处北纬25-29°、东经104-107°之间,这是一个浑然天成的自然名酒带,以云贵高原为中轴线,丹泉产地南丹县刚好与贵州仁怀对折重合,高度相仿的地貌与气候特征,形成了同样相似的酱香白酒酿造生态环境。

丹泉酒业前身是国营南丹县酒厂,创建于1956年。历经50多年的风雨,在丹泉集团“挖掘品牌优势,做强做大丹泉酒”的战略实施中,2003年经过改制和品牌资源整合,国营县级小酒厂在二十一世纪初实现嬗变:生产基地扩建后占地3000余亩,年产酱香8000吨、浓香10000吨、米香20000吨,以广西白酒较大规模、高品质的姿态现身白酒市场。

“一体三翼”的发展战略是丹泉品牌实力的表现,即以酱香为主体,兼香和浓香为侧翼,米香为尾翼的发展格局。丹泉共有四大香型四十款产品。

为实现产业增量提质,丹泉酒业实施“五大工程”:一是丹泉“中国酒洞”开发建设;二是建设丹泉名酒文化城;三是建设丹泉文化广场;四是建设丹泉生物工程科技园;五是建设丹泉包装仓储物流中心。目前“中国酒洞”已投入使用,藏有酱香基酒5万吨,其余四个在建项目将在两年内先后投入使用,为丹泉酒“走向全国”奠定雄厚的后备支撑。

“立足广西、走向全国”是丹泉在改制之初确立的“两步走”发展战略,经过两个“五年计划”的蓄势,丹泉完成了对广西的覆盖,并且在北京、广东、云南、浙江等十多个省市实现了战略布局。


Danquan liquor industry is located in the northwest of Guangxi and the south foot of Yunnan Guizhou Plateau, between 25-29 ° north latitude and 104-107 ° east longitude. It is a natural famous liquor belt. With the Yunnan Guizhou Plateau as the central axis, Nandan county, the origin of danquan, just overlaps with Renhuai County of Guizhou Province, with highly similar landform and climate characteristics, forming the same similar ecological environment for Maotai flavor liquor brewing. Danquan liquor industry, formerly known as the state-owned Nandan county distillery, was founded in 1956. After more than 50 years of wind and rain, in the implementation of danquan group's strategy of "tapping brand advantages, strengthening and expanding danquan liquor", in 2003, after restructuring and brand resource integration, the state-owned county-level small distilleries realized transformation at the beginning of the 21st century: after the expansion of the production base, it covers an area of more than 3000 mu, with an annual output of 8000 tons of soy sauce, 10000 tons of strong fragrance and 20000 tons of rice fragrance, with a large scale and high quality of Guangxi liquor Attitude appeared in the liquor market. The development strategy of "one body, three wings" is the performance of danquan's brand strength, that is, the development pattern with Maotai flavor as the main body, fragrance and Luzhou flavor as the flank, and rice flavor as the tail. Danquan has four kinds of fragrant products. In order to realize the industrial increment and quality improvement, danquan liquor industry implements "five major projects": first, the development and construction of danquan "China liquor cave"; second, the construction of danquan famous liquor culture city; third, the construction of danquan culture square; fourth, the construction of danquan bioengineering science and Technology Park; fifth, the construction of danquan packaging, warehousing and logistics center. At present, the "China wine hole" has been put into use, with 50000 tons of Maotai flavor base liquor. The other four projects under construction will be put into use successively within two years, laying a solid backup support for danquan liquor "going to the whole country". "Based in Guangxi, going to the whole country" is the "two-step" development strategy established by danquan at the beginning of the reform. After two "Five-Year Plan" momentum, danquan has completed the coverage of Guangxi, and has realized the strategic layout in more than ten provinces and cities, including Beijing, Guangdong, Yunnan, Zhejiang, etc.

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