Coca-Cola可口可乐品牌怎么样 申请店铺

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可口可乐公司(Coca-ColaCompany)成立于1892年，总部设在美国乔亚州亚特兰大，是全球最大的饮料公司，拥有全球48%市场占有率以及全球前三大饮料，可口可乐在200个国家拥有160种饮料品牌，包括汽水、运动饮料、乳类饮品、果汁、茶和咖啡，亦是全球最大的果汁饮料经销商(包括MinuteMaid品牌)，在美国排名第一的可口可乐为其取得超过40%的市场占有率，而雪碧(Sprite)则是成长最快的饮料，其它品牌包括伯克(Barq)的rootbeer(沙士)，水果国度(Fruitopia)以及大浪(Surge)。

可口可乐在中国

辉煌八十载：

可口可乐公司于1927年首次进入中国，到1948年，上海已成为在美国境外第一个年销售量超过1百万箱的重要市场。在经历了上世纪中叶的成功以后，可口可乐公司及时把握1979年中美建交和改革开放所带来的商机，成为第一个重返中国市场的国际消费品公司。自1981年可口可乐公司在京设立首家装瓶厂至今，我们的系统已经遍布全国，拥有30家装瓶公司和35个装瓶厂房，并在就业、税收、本地采购、技术引进、人才培养等诸多方面促进了中国经济的发展。

创新产品：

创新是可口可乐系统成长发展的动力之源。我们深入了解消费者的需求，并将非凡创造力与现代科学技术相结合，为广大消费者、客户以及装瓶伙伴创造与众不同的利益。非碳酸饮料市场是可口可乐公司近几年来在中国取得骄人业绩的又一领域。我们先后推出了「美汁源」、「雀巢」冰爽茶、「茶研工坊」、「健康工房」、「酷兒」乳酸味饮料等一系列独具创新的非碳酸饮料。这些产品深受中国消费者喜爱，进一步强化了我们在非碳酸饮料市场的优势。

作为一家一贯推行本土化战略的全球企业，我们始终紧随中国消费者的喜好，不断研发高品质的新产品，来满足现在消费者对健康的追求。与此同时，可口可乐公司的品牌还通过一系列极富创意和激情的品牌推广、电视广告、新颖的包装和各种消费者活动，与中国消费者建立起强有力的联系。

在中国的强盛未来：

可口可乐公司不断努力把最佳利益及优质产品带给我们的消费者。同时，我们坚定不移地固守成为中国最大软饮料公司的承诺。中国软饮料市场年销量在可口可乐公司全球市场稳居第四位，并且还在不断成长。

对于可口可乐公司的长远发展来说，中国市场的战略意义不言而喻。我们将不断注资中国，引领中国饮料行业的持续发展。

Founded in 1892 and headquartered in Atlanta, Georgia, the United States, Coca Cola company is the world's largest beverage company, with 48% of the global market share and the world's top three drinks. Coca Cola has 160 beverage brands in 200 countries, including soda, sports drinks, dairy drinks, juice, tea and coffee. It is also the world's largest juice beverage business Coca Cola, the No. 1 seller (including minutemaid brand), has more than 40% of the market share in the United States, while sprite is the fastest-growing beverage. Other brands include Rootbeer, fruit country and surge of Barq. Coca Cola has been in China for 80 years: Coca Cola company first entered China in 1927. By 1948, Shanghai had become the first important market with annual sales volume of more than 1 million cases outside the United States. After the success of the middle of the last century, Coca Cola company timely grasped the business opportunities brought by the establishment of diplomatic relations between China and the United States and the reform and opening up in 1979, and became the first international consumer goods company to return to the Chinese market. Since the Coca Cola company established its first bottling plant in Beijing in 1981, our system has spread all over the country, with 30 bottling companies and 35 bottling plants, and has promoted the development of China's economy in many aspects, such as employment, tax, local procurement, technology introduction, personnel training, etc. Innovative products: innovation is the power source of Coca Cola system growth and development. We deeply understand the needs of consumers, and combine extraordinary creativity with modern science and technology to create unique interests for consumers, customers and bottling partners. The non carbonated beverage market is another area in which Coca Cola has made remarkable achievements in China in recent years. We have successively launched a series of unique non carbonated drinks, such as "meizhiyuan", "Nestle" iced tea "," Tea Research Workshop "," Health workshop "and" queer "lactic acid beverage. These products are deeply loved by Chinese consumers, further strengthening our advantages in the non carbonated beverage market. As a global enterprise that has always carried out the localization strategy, we always follow the preferences of Chinese consumers and constantly develop high-quality new products to meet the current consumers' pursuit of health. At the same time, Coca Cola's brand has also established strong ties with Chinese consumers through a series of creative and passionate brand promotion, TV advertising, innovative packaging and various consumer activities. Strong future in China: Coca Cola is constantly striving to bring the best interests and high-quality products to our customers. At the same time, we firmly adhere to the commitment of becoming the largest soft drink company in China. The annual sales volume of soft drinks in China ranks fourth in Coca Cola's global market, and it is still growing. For the long-term development of Coca Cola, the strategic significance of the Chinese market is self-evident. We will continue to invest in China and lead the sustainable development of China's beverage industry.

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