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我要投票 广泽在牛奶行业中的票数:245 更新时间:2025-04-26
广泽是哪个国家的品牌?「广泽」是 广泽乳业有限公司 旗下著名品牌。该品牌发源于吉林,由创始人郭永来在2001-09-10期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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广泽怎么样


吉林省乳业集团广泽有限公司成立于2001年7月,注册资金1亿元人民币。公司位于吉林省长春市长德路2333号,长春高新技术开发区超达北区内,占地面积24万平方米。建筑面积4.8万平方米。现有员工986人,其中拥有本科以上学历人员近200人。公司以牛奶制品的加工与销售为主营业务,是国家级农业产业化龙头企业。广泽乳业拥有世界上最先进的瑞典利乐、日本四国等进口生产线及杭州中亚、上海普利盛等国产生产线共计40余条,配有国内领先的研发和检测仪器,可生产液态奶、奶粉、豆奶和奶酪等各类产品。  

目前,“广泽”品牌旗下液态奶2009年总销量10万吨,占有吉林省市场份额的50%以上,是吉林省乳品行业第一品牌。

2008年5月,广泽乳业与世界上最大的特色奶酪生产企业法国保健然集团和美国索莱泊集团合资成功,实现强强联合。合资后的广泽乳业,除继续保持液态奶在东北三省的领先优势外,还将上马奶酪及乳清粉项目,建成国内最大的奶酪生产基地,形成新的竞争优势,力争成为东北三省第一家规模化生产奶酪产品的乳制品企业。生产的奶酪产品在满足国内市场需求的基础上,还将通过合作伙伴拥有遍布全球的营销网络进军国际市场。

生产高质量的产品,是企业的一贯的追求!公司先后通过了ISO9001和HACCP产品质量认证,实施严格的质量控制体系,从原料入厂到产品出厂要经过七道检测手段、二十八道生产程序。目前,公司主要生产纯牛奶、酸牛奶、乳饮料、奶粉及奶酪等五大类100余个品种,其中广泽纯牛奶、益生菌酸牛奶、草莓、核桃、麦香等系列产品,自上市以来一直畅销不衰,深受消费者喜爱。

为了给乳品加工提供充足、优质的奶源供应,从根本上保证原料奶的质量,实现原料奶的自我生产、自我供给,2008年4月公司投资了3.2亿元人民币在九台兴建了国内最大、省内唯一的万头奶牛生态园区,于2009年10月部分投入使用。并且在长春周边兴建了6个存栏千头以上的奶牛养殖小区,自有奶牛存栏量达到8000头,全部引进澳大利亚的高产荷斯坦奶牛。公司还通过“公司+农户”的方式,在省内周边兴建了50余个榨奶站,带动上万户农民从事奶牛养殖,为吉林省畜牧业发展做出了巨大的贡献。

为了扩大企业影响力,增强企业竞争力,真正发挥龙头企业的示范和带动作用,广泽乳业未来五年规划将紧紧围绕“年产5万吨奶酪、2.5万吨乳清粉项目”的整体产业链布局和发展思路,充分利用合作伙伴先进的生产技术和国际化的市场渠道,全面推进奶酪项目的进程,我们有信心也有能力把企业建成全国最大的奶酪生产基地,并成为东北三省最大的液态奶生产企业。


Jilin Dairy Group Guangze Co., Ltd. was established in July 2001 with a registered capital of 100 million yuan. The company is located in No. 2333, Changde Road, Changchun, Jilin Province, Chaoda north area, Changchun high tech Development Zone, covering an area of 240000 square meters. The building area is 48000 square meters. There are 986 employees, including nearly 200 with bachelor degree or above. The company is mainly engaged in the processing and sales of milk products, and is a national leading enterprise of agricultural industrialization. Guangze dairy has the world's most advanced imported production lines such as Tetra Pak of Sweden and Japan, and domestic production lines such as Hangzhou Zhongya and Shanghai pulisheng, with more than 40 domestic leading R & D and testing instruments, which can produce liquid milk, milk powder, soymilk, cheese and other products. At present, the total sales volume of liquid milk of Guangze brand in 2009 is 100000 tons, accounting for more than 50% of the market share of Jilin Province, which is the first brand in the dairy industry of Jilin Province. In May 2008, Guangze Dairy Co., Ltd. successfully established a joint venture with France healthrun group, the world's largest cheese producer, and the United States solepar group to achieve a strong alliance. After the joint venture, Guangze dairy will continue to maintain the leading advantages of liquid milk in the three northeastern provinces, and will also build the project of horse cheese and whey powder, build the largest cheese production base in China, form a new competitive advantage, and strive to become the first dairy enterprise in the three northeastern provinces to produce cheese products on a large scale. On the basis of meeting the domestic market demand, the cheese products will also enter the international market through the global marketing network owned by the partners. Production of high-quality products, is the consistent pursuit of enterprises! The company has passed ISO9001 and HACCP product quality certification, and implemented a strict quality control system. From the raw materials entering the factory to the products leaving the factory, it has to go through seven testing methods and 28 production procedures. At present, the company mainly produces more than 100 varieties of five categories including pure milk, sour milk, milk drinks, milk powder and cheese, among which Guangze pure milk, probiotic sour milk, strawberries, walnuts, wheat flavor and other series products have been selling well since they were listed, and are deeply loved by consumers. In order to provide sufficient and high-quality milk supply for dairy processing, fundamentally ensure the quality of raw milk, and realize the self production and self supply of raw milk, in April 2008, the company invested 320 million yuan in Jiutai to build the largest and the only ten thousand cow ecological park in China, which was put into use in October 2009. In addition, six dairy farming communities with more than 1000 cows in stock have been built around Changchun, with 8000 cows in stock, all of which are imported from Australia. Through the way of "company + farmer", the company has built more than 50 milking stations around the province, driving tens of thousands of farmers to engage in dairy farming, making a great contribution to the development of animal husbandry in Jilin Province. In order to expand the influence of the enterprise, enhance the competitiveness of the enterprise, and give full play to the demonstration and leading role of the leading enterprises, Guangze dairy will closely focus on the overall industrial chain layout and development ideas of "50000 tons of cheese and 25000 tons of whey powder project" in the next five years, make full use of the advanced production technology and international market channels of the partners, and comprehensively promote the progress of the cheese project Cheng, we are confident and able to build the enterprise into the largest cheese production base in China and the largest liquid milk production enterprise in the three northeastern provinces.

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