全民直播品牌怎么样申请店铺

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全民直播在直播平台行业中的票数：546 更新时间：2025-08-01

全民直播是哪个国家的品牌？「全民直播」是上海脉淼信息科技有限公司旗下著名品牌。该品牌发源于上海市，由创始人王傲延在2015-01-28期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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全民直播是一家涵盖游戏、娱乐、户外等多领域的综合性直播平台。

2015年底平台上线至今，不断扩充领域，从单纯的各个热门游戏直播到全民星秀、电竞赛事直播、明星访谈再到户外直播等多元化直播内容，短时间内聚集了大批重量级主播入驻。

2016年9月，全民直播完成平台+内容+主播+团队的生态升级后，获A轮融资。而后，全民直播以“做年轻人爱看的直播”为品牌定位，从主播职业化、内容丰富化、平台商业化等多维度进行品牌形象升级，并于2017年1月上线APP 3.0版本，成为业内较早完成横竖屏双生态融合的直播平台，主播通过全民直播APP可随意选择“横竖屏”直播模式，满足游戏、秀场等不同直播内容以及不同受众群体的观看体验。

2017年，全民直播也将从内容板块布局、营收、生态模式等多维度进行战略升级。

平台板块布局上，全民直播以游戏直播起家，游戏、非游戏类直播共同发展，经过一年多的发展，平台直播内容发展除游戏以外的类目：秀场、户外等比较成熟的内容，并持续在二次元、汽车、泛娱乐、正能量等领域加大布局。

随着直播行业的逐渐成熟，用户对于平台内容专业性需求不断提高，除了主播输出的UGC内容外，全民直播也不断扩大PGC内容的打造，深耕精致内容，《全民大胃王》、《作死直播间》、《全民大状》、《说好的中国话》、《50已到》、《全民直播之超管来查》等大量PGC直播内容将于2017年陆续上线播出，打造平台自有强IP直播内容，实现平台粉丝沉淀，增加粉丝对于平台粘性。

此外，全民直播还持续深耕正能量直播内容，结合主播、直播内容、弹幕氛围等营造良好正能量的平台基调，通过主播和内容对平台粉丝产生正向号召，缔造正能量直播版图，让更多人在全民直播实现自我，摆正各界对于直播的“偏见”。

模式上全民直播打造直播生态产业链，完善资源整合。2016年5年，全民直播携手去哪儿、迪士尼、玛雅水公园等，开创直播+营销模式，提供从粉丝效应、到旅游攻略再到实现电商销售的一站式服务。除了直播游览体验之外，直播页面还嵌入了购票功能，用户在观看直播的同时，可以使用全民直播的牛币直接购买门票，突破“直播+”模式壁垒，实现直播+生态中平台、主播、合作商、观众之间的多样化存在方式，成功跨越直播平台纯“媒介”属性。此外，全民直播还开创了包括直播+科技、直播+电商、直播+快消、直播+明星品牌、直播+电影、直播+游戏等“直播+”生态的多领域合作模式，与小米、百威、营养快线、马布里品牌球鞋等具有紧密的合作关系。

National live broadcast is a comprehensive live broadcast platform covering games, entertainment, outdoor and other fields. Since the platform was launched at the end of 2015, it has continuously expanded its field, from the live broadcast of various popular games to the live broadcast of National Star show, E-sports events, star interviews, outdoor live broadcast and other diversified live content, gathering a large number of heavyweight anchors in a short time. In September 2016, after completing the ecological upgrading of platform + content + anchor + team, the national live broadcast won round a financing. Then, with the brand positioning of "being a live broadcast that young people love to watch", the national live broadcast upgraded its brand image from various dimensions such as the professionalization of the anchor, the enrichment of content, and the commercialization of the platform, and launched the version of app3.0 in January 2017, becoming a live broadcast platform that completed the integration of horizontal and vertical screen ecology earlier in the industry. The anchor can choose the "horizontal and vertical screen" live mode at will through the national live app, which is full Full game, show and other different live content as well as the viewing experience of different audience groups. In 2017, the national live broadcast will also carry out strategic upgrading from multiple dimensions such as content plate layout, revenue, ecological model, etc. In terms of platform layout, the national live broadcast started from the game live broadcast, and the game and non game live broadcast developed together. After more than one year's development, the platform live broadcast content developed categories other than the game: show, outdoor and other mature content, and continued to increase the layout in the fields of quadratic, automobile, pan entertainment and positive energy. With the gradual maturity of the live broadcast industry, users' professional demand for platform content continues to increase. In addition to the UGC content output by the anchor, the national live broadcast also continues to expand the creation of PGC content, and deepen the cultivation of fine content, such as "the king of the stomach of the whole people", "the dying live broadcast room", "the whole people's big picture", "good Chinese", "50 has arrived", "the super management of the whole people's live broadcast" and so on The amount of live PGC content will be broadcast online in 2017, to build the platform's own strong IP live content, realize the platform's fans precipitation, and increase fans' stickiness to the platform. In addition, the national live broadcast also continues to cultivate positive energy live content, combining with the anchor, live content, bullet atmosphere, etc. to create a good platform tone of positive energy, through the anchor and content to generate a positive call for platform fans, create a positive energy live layout, let more people realize themselves in the national direct broadcast, and straighten out the "Prejudice" of all walks of life for live broadcast. In the mode, the whole people's live broadcast creates the live broadcast ecological industry chain and improves resource integration. In May 2016, the national live broadcast cooperated with qunar, Disney, Maya water park, etc. to create a live broadcast + marketing mode, providing one-stop services from fan effect, tourism strategy to e-commerce sales. In addition to the live viewing experience, the live page also embeds the ticket purchase function. When users watch the live broadcast, they can use the bull coin of the national live broadcast to directly purchase tickets, break through the "live +" mode barrier, realize the diversified existence mode among the platform, anchor, partner and audience in the live + ecology, and successfully cross the pure "media" attribute of the live broadcast platform. In addition, the national live broadcast also created a multi field cooperation mode of "live +" ecology, including live + technology, live + e-commerce, live + fast consumer, live + star brand, live + movie, live + game, etc., which has close cooperation with millet, Budweiser, nutrition express, Marbury brand shoes, etc.

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