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作为中国少年儿童鞋服领先品牌的代表，永高人率先抢占最佳童星资源优势，于2009年-2013年签约“中国第一童星”奥运女孩林妙可，同期永高人签约“天才魔术少年”刘国楠至今，并推出了一系列发展战略，以“文化永高、科技永高、体育永高、绿色永高、爱心永高”为五个永恒的核心发展战略，从营销体系，产品结构、品牌推广、资源整合、渠道变革、终端建设等方面发力，都发出了品牌强音，推动着永高人品牌建设向更高水平不断迈进，荣誉栏上硕果累累。

经过二十一年的发展，从小到大、从弱到强、从默默无闻到知名远播，经历了不同的发展阶段，其销售网点遍布北京、上海、成都、浙江、沈阳等200多个大中城市。2013年在深入分析中国童鞋服行业的发展趋势上，永高人再次对品牌进行二次战略升级规划，推出了永高人儿童世界，踏上了新一轮快速发展的征程，势必成为中国少年儿童鞋服行业领先品牌。2016永高人再度持续牢据强势媒体资源，发出品牌价值深化传播最强音！永高人再度斥巨资抢占湖南金鹰卡通频道《大画连篇》剧场年度总冠名及“童心撞地球”栏目奖品赞助的核心资源，通过与金鹰卡通的深度战略合作，打造全方位、高密度、多时段、高频次、覆盖全天候，强化传播力度的高空投放策略，与永高人多元化的线下推广蓄势齐发，形成“高空+地面”多维度的整合传播矩阵，让永高人品牌核心价值优势得到最大化释放。

As a representative of China's leading brands of children's shoes and clothing, yonggaoren took the lead in seizing the best resource advantage of child stars. From 2009 to 2013, yonggaoren signed a contract with "China's first child star" Olympic girl Lin Miaoke, and at the same time, yonggaoren signed a contract with "genius magic youth" Liu Guonan to date, and launched a series of development strategies to "culture forever high, technology forever high, sports forever high, green forever high, love forever" "High" is the five eternal core development strategies. From the aspects of marketing system, product structure, brand promotion, resource integration, channel reform, terminal construction, etc., it has given out a strong voice of brand, and promoted the brand construction of Yonggao to a higher level, with fruitful results on the honor column. After 21 years of development, from small to large, from weak to strong, from unknown to well-known, it has gone through different stages of development. Its sales outlets are located in more than 200 large and medium-sized cities, including Beijing, Shanghai, Chengdu, Zhejiang, Shenyang, etc. In 2013, on the basis of in-depth analysis of the development trend of China's children's shoes and clothing industry, Yonggao once again carried out a strategic upgrading plan for the brand, launched Yonggao children's world, embarked on a new round of rapid development journey, and is bound to become the leading brand of China's children's shoes and clothing industry. In 2016, Yonggao people continue to firmly rely on the strong media resources again, and send out the strongest voice of brand value deepening communication! Yonggao once again spent a lot of money to seize the annual title of Hunan Golden Eagle cartoon channel's "big picture series" theater and the core resources of prize sponsorship of the "children's hearts hit the earth" column. Through in-depth strategic cooperation with Golden Eagle cartoon, Yonggao created an all-round, high-density, multi period, high-frequency and all-weather coverage, enhanced the high-altitude transmission strategy, and diversified offline promotion with Yonggao people Build up a multi-dimensional integrated communication matrix of "high altitude + ground" to maximize the core value advantages of yonggaoren brand.

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