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日本第一生命保险公司（英文名称：TheDai-ichiLifeInsuranceCompany,Limited）是日本最有实力的人寿保险公司之一（世界财富500强第一生命的排名是第129位（信息截至2009年末）），自公司成立以来一直以“客户至上”为经营理念。

1902年9月15日，由矢野恒太成立了日本第一家相互制保险公司。1997年推出“生涯设计战略”，作为客户的终生伴侣提供安心的生涯设计，2001年该项措施得到认可，并作为金融机构第一次获得“日本经营品质奖”。2010年4月1日，在大型人寿保险公司中第一个由相互公司改组为股份公司，同时在东京证券交易所1部上市（拥有日本最大股东数，约137万人）。公司上市后，继续坚持创建以来的经营理念，作为保险公司为客户提供一生可放心的生涯设计，力求成为客户的“终生伴侣”。

第一生命具体的经营战略是加强核心事业的竞争力及积极向成长市场投资等，以提高企业价值。为增强核心业务的竞争力，公司基于生涯设计的理念，不断丰富产品阵容，提高生涯设计师（营销员）的顾问式营销能力，并通过服务中心、呼叫中心等渠道，加强与客户的交流和沟通。在成长市场的投资方面，鉴于亚洲地区的巨大增长潜力，公司将重点开展亚洲市场业务。

为了阐明第一生命集团的愿景，公司引入了“以人为本”的经营宗旨。这一愿景充分体现了公司上市以后，一如既往传承公司创立以来“客户至上”的经营理念，同时体现了公司对客户、股东、投资者以及员工等公司相关人士的关心。

第一生命的强项之一是开发及销售保障性产品。在公司创立100余年的历史中，第一生命根据客户的需求开发了丰富的产品，特别是在1960年代将主力产品从储蓄性转移到保障性以后，一直在开发及销售附带定期附加险终身保险及高额高倍率的保障性产品等。这些产品对客户来说保费较低，可以享受保障功能，为此受到客户的高度评价，至今成为在日本广泛普及的产品。

在销售保障性产品方面，第一生命拥有约4万名较大规模的营销员队伍负责销售保障性产品，并积累了招聘及培训该类营销员渠道的经验和技巧，与欧美寿险公司相比，在保障性产品销售领域上有优势。

第一生命本着“生涯设计”理念推进营销战略，通过营销员渠道扩大保障性产品，获得了高度评价，在推进生涯设计战略的1997年以后，新保单保险金额的增长率居日本大型寿险公司前列。

Japan's first life insurance company (English Name: the Dai Ichi life insurance company, limited) is one of the most powerful life insurance companies in Japan (ranking 129th in the world's fortune 500 (information as of the end of 2009)). Since its establishment, the company has always been taking "customer first" as its business philosophy. On September 15, 1902, Japan's first mutual insurance company was established by Yano Hengtai. In 1997, the "career design strategy" was launched to provide reassuring career design as a lifelong partner of customers. In 2001, this measure was recognized and won the "Japan business quality award" for the first time as a financial institution. On April 1, 2010, the first large-scale life insurance company was reorganized from a mutual company into a joint-stock company, and listed on the Tokyo Stock Exchange (with the largest number of shareholders in Japan, about 1.37 million). After the company went public, it continued to adhere to the business philosophy since its establishment, as an insurance company to provide customers with a life-long reliable career design, and strive to become a "life partner" of customers. The first life specific business strategy is to strengthen the competitiveness of the core business and actively invest in the growth market, so as to improve the enterprise value. In order to enhance the competitiveness of core business, based on the concept of career design, the company constantly enriches the product lineup, improves the consulting marketing ability of career designers (marketers), and strengthens communication with customers through service center, call center and other channels. In terms of investment in growth markets, given the huge growth potential in Asia, the company will focus on the Asian market business. In order to clarify the vision of the first life group, the company has introduced the "people-oriented" business purpose. This vision fully reflects the company's business philosophy of "customer first" since its establishment, and the company's concern for customers, shareholders, investors and employees. One of the strengths of the first life is to develop and sell supporting products. In the company's more than 100 years of history, first life has developed a wealth of products according to the needs of customers, especially after the main products were transferred from savings to indemnificatory in the 1960s, it has been developing and selling life insurance with fixed-term additional insurance and high-value and high-rate indemnificatory products. These products have low premium for customers and can enjoy the security function. Therefore, they are highly praised by customers and have become widely popular products in Japan. In terms of sales of supporting products, first life has about 40000 large-scale marketing staff who are responsible for sales of supporting products, and has accumulated experience and skills in recruiting and training such marketing channels. Compared with European and American life insurance companies, first life has advantages in the field of sales of supporting products. First life has promoted the marketing strategy based on the concept of "career design", expanded the guaranteed products through the channels of marketers, and obtained high praise. After 1997, when the career design strategy was promoted, the growth rate of the new insurance policy's insurance amount ranked the forefront of large Japanese life insurance companies.

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