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针对不同地域的经销商,总部的市场研究中心可专门针对当地的市场、顾客群体和消费趋势进行深入研究,提供完整、科学、高效、专业的行业经营与管理系统,包括:店面选址建议、人员招聘标准、开业策划方案、店面经营管理、业绩、提升方案、小团队建设、大客户营销方案、各类宣传推广方案等,为经销商提供较新、实效的盈利支持。
拥有一支专注于市场研究十多年的营销实战团队,具有丰富的行业连锁经营管理经验,建立了一整套成熟的专卖店运营管理体系,全年定期举行的涵盖店面销售管理各个板块内容的经销商培训大会和总部市场人员亲临专卖店一线的专业指导,全面帮助经销商打造优异的销售精英团队,为您加入连赞提供了可靠的保障。
总部的市场研究中心在搜集大量的市场信息和一线数据的基础上,针对所有产品的品类、质量、价格、包装等,研究制定了适应不同消费群体的极具市场竞争力的产品体系及相应的推广策略,并根据市场需求,持续优化产品系统,在保障各地经销商利润空间的同时,确保经销商在该地区的强大终端竞争优势。
For dealers in different regions, the market research center of the headquarters can conduct in-depth research on the local market, customer groups and consumption trends, and provide a complete, scientific, efficient and professional industry operation and management system, including: store site selection suggestions, personnel recruitment standards, opening plan, store operation management, performance, promotion plan, small team building Major customer marketing programs, various publicity and promotion programs, etc., to provide dealers with relatively new and effective profit support. With a marketing practical team focused on Market Research for more than ten years, rich experience in industry chain operation and management, a set of mature franchise store operation and management system has been established. Regular dealer training meeting covering all parts of store sales management and professional guidance of marketing personnel from headquarters on the front line of the franchise store have been held throughout the year to comprehensively help dealers build excellent products Different sales elite team provides reliable guarantee for you to join lianzan. On the basis of collecting a large amount of market information and first-line data, the market research center of the headquarters has researched and developed a highly competitive product system and corresponding promotion strategies for different consumer groups based on the categories, quality, price and packaging of all products, and continuously optimized the product system according to the market demand, while ensuring the profit space of dealers everywhere To ensure the strong terminal competitive advantage of dealers in the region.
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