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瞩目者的品牌故事：

EYE-CATCHER，出生于中国，他有一个好听的中国名字—瞩目者！意即做中国户外市场永恒的被瞩目的对象，并通过EYE-CATCHER的不断努力和推广，使得中国户外运动飞速发展，成为世界瞩目的对象。EYE-CATCHER的前身一度接船出海，在国外的户外用品市场久经考验，他曾为国外著名户外品牌OEM，如今EYE-CATCHER又回到了中国市场，带着他多年搏杀海外市场的先进技术，专为中国人设计并生产最适合中国人的户外装备！

EYE-CATCHER这个名字来源于整个设计团队的灵感。EYE-CATCHER的设计团队是由面料、服装设计、人体工程学等各个方面的专业人士组成，他们的身份不仅仅是专业人士，同时他们也是中国最早的一批且最狂热的户外运动爱好者。在中国户外运动的发展初期，这帮户外运动爱好者背着简单的户外装备，投入自然的怀抱，享受到了生活在大自然中的乐趣。但是，随着环境的日益恶化，我们的地球母亲在经过工业革命以及20世纪两次大规模的战争后，已经千疮百孔，对人类最直接的报复便是自然环境的恶劣，天气的变化显得越发无常。对于户外运动爱好者来说，在户外遇见恶劣的天气状况经常使得美好的户外运动变得苦不堪言。更何况简陋的户外装备怎能抵挡的了大自然无情的风雨呢？因此，这帮最早的一批户外人，在享受户外的同时，只能是痛并快乐着！

随着中国的日益开放，国外许多户外品牌产品开始进驻中国市场，最早的这批户外人开始欢呼雀跃起来，他们为他们可以有在户外遮风挡雨的装备而欢呼；他们为他们以后可以在户外全天候的出行而欢呼；他们为他们能够在户外更肆无忌惮的享受户外而欢呼！

在一段时间国外品牌户外装备的使用之后，中国户外人再次痛苦的发现，专为欧美人士设计的户外装备于中国人户外人使用时有如此之多不合适。由于欧美人的体型特征与中国人相差较大，同样的鞋，欧美人穿着正合适，但是于中国人却无法磨合，只能在痛苦中不得以穿着行走；同样的衣服，欧美人穿着可以遮风挡雨，但是于中国人却只能经受着由于体型不合适带来的漏雨漏风之痛！

改革开放带来的最直接的效应就是中国日益成为世界的焦点，成为被瞩目的对象！进入21世纪以后，中国诸多行业已经成为世界领先，并成为瞩目者。但是，中国的户外行业却始终在低谷徘徊，中国的户外运动爱好者始终在用着专门根据欧美人体型设计的户外装备，忍受着不得不忍受的装备之痛，户外运动的乐趣竟然因为我们没有合适的装备而大打折扣。户外这种生活方式在中国始终没有形成一种大而广之的户外文化，中国的户外运动在发展了数十年之后，进步依然不大！

EYE-CATCHER的设计团队成员们无法再忍受下去，或者可以说这帮最早最狂热的户外运动爱好者们再也无法忍受下去了！这帮好友们自发的结合在一起，利用各自的专业素养，组成了一只专业的设计团队。他们的目标只有一个：就是专为中国人设计最适合中国人的户外装备！

灵感于突然之间迸发，思想火花的碰撞注定产生伟大的品牌！！团队的成员们给这个品牌命名为：EYECATCHER---瞩目者！！希望在他们不懈的努力和推动下，这个属于中国人的户外品牌能够在世界户外品牌的天下站稳脚跟并且成为被瞩目的对像！！他们更希望中国的户外文化在有EYE-CATCHER这个本土品牌的鼎力支撑下，能够飞速发展，在未来的几年内成为世界各国户外界的瞩目者！！“专为中国人设计最适合中国人的户外装备”这个信念将支撑EYE-CATCHER整个团队不懈努力，奋力前行！

EYE-CATCHER瞩目者的故事才刚刚开始……

Eye catcher's brand story: eye catcher, born in China, has a good Chinese name - eye catcher! It means to be the eternal object of attention in China's outdoor market, and through the continuous efforts and promotion of eye-catcher, make China's outdoor sports develop rapidly and become the object of world attention. The predecessor of eye-catcher once took over the ship and went to sea. He has been tested for a long time in the outdoor products market abroad. He was an OEM of a famous outdoor brand abroad. Now, eye-catcher has returned to the Chinese market. With the advanced technology of fighting overseas market for many years, he designs and produces the most suitable outdoor equipment for Chinese people! The name eye catcher comes from the inspiration of the whole design team. The design team of eye-catcher is composed of professionals in fabric, clothing design, ergonomics and other aspects. They are not only professionals, but also the earliest and most enthusiastic outdoor sports enthusiasts in China. In the early days of the development of outdoor sports in China, these outdoor sports enthusiasts carried simple outdoor equipment, threw themselves into the arms of nature, and enjoyed the fun of living in nature. However, with the deterioration of the environment, our mother earth has been riddled with holes after the industrial revolution and two large-scale wars in the 20th century. The most direct revenge for mankind is the bad natural environment, and the weather changes are more and more volatile. For outdoor sports enthusiasts, meeting bad weather conditions outdoors often makes good outdoor sports miserable. What's more, how can simple outdoor equipment withstand the merciless wind and rain of nature? Therefore, the first group of outdoor people in this group can only enjoy the outdoors with pain and happiness! With the increasing opening of China, many foreign outdoor brand products began to enter the Chinese market, and the first batch of outdoor people began to cheer, they cheered for their outdoor shelter equipment; they cheered for their all-weather travel in the future; they cheered for their ability to enjoy the outdoor more unbridled! After a period of use of foreign brands of outdoor equipment, Chinese outdoor people once again painfully found that the outdoor equipment specially designed for European and American people is not suitable for Chinese outdoor people. Due to the great difference between the Somatotype Characteristics of European and American people and that of Chinese people, the same shoes are just right for European and American people to wear, but they can't break in with Chinese people, so they can't walk in pain; the same clothes, European and American people can wear to keep out the wind and rain, but Chinese people can only endure the pain of rain and wind leakage caused by improper somatotype! The most direct effect of reform and opening up is that China is increasingly becoming the focus of the world and the object of attention! After entering the 21st century, many industries in China have become the world's leading, and become the focus of attention. However, China's outdoor industry is always at a low ebb. Chinese outdoor enthusiasts are always using outdoor equipment specially designed according to the body shape of European and American people, enduring the pain of equipment they have to endure. The fun of outdoor sports is greatly reduced because we don't have appropriate equipment. Outdoor life style has never formed a large and wide outdoor culture in China. After decades of development, the progress of outdoor sports in China is still not great! The members of the design team of eye catcher can't bear it any more, or it can be said that the earliest and most enthusiastic outdoor sports fans can't bear it any more! These friends spontaneously combine to form a professional design team with their own professional qualities. They have only one goal: to design outdoor equipment for Chinese people that is most suitable for Chinese people! Inspiration burst out suddenly, the collision of ideological sparks is bound to produce a great brand!! Members of the team named the brand: eyecatcher --- the eye catcher!! I hope that with their unremitting efforts and promotion, this Chinese outdoor brand will be able to stand firmly in the world's outdoor brand and become an eye-catching image!! They also hope that Chinese outdoor culture can develop rapidly under the strong support of eye-catcher, a local brand, and become the focus of the world in the next few years!! The belief of "specially designed outdoor equipment for Chinese people" will support the whole team of eye-catcher to make unremitting efforts and forge ahead! The story of eye catcher is just beginning

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