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2003年，中国的护肤品高中端品牌大部分是欧美品牌，中国品牌大多集中在低端市场，品质良莠不齐。

在这个环境下，林清轩决定创造以“保湿”为出发点的高中端植物护肤品牌，一直到林清轩开创了“山茶花润肤油”以后，“皮肤干，用林清轩山茶花润肤油”成了品牌清晰的定位。

截止2016年，林清轩品牌创立13年以来，开设了400多家商场专柜，累计了200多万粉丝，直接和欧美日韩个中端化妆品品牌同台竞争。

林清轩，一个上海原创品牌，倡导环保，推崇乐活生活，把创立具有中华文化特色的国际品牌作为品牌任务，坚持走解决皮肤干问题的研发思路，向市场推出了“山茶花”“海藻”“睡莲”等中国概念护肤品。

林清轩农场

寻觅十年，终于在一个雪花落下的冬季邂逅浙江安吉山谷里的一片农场，这片已经荒芜了半个世纪的农场，我们又用了三年时间粗放野耕，用野草和大豆作为天然肥养沃土壤，然后依循时令种植，近400亩的农场植物们“喝”的是经翠竹根须层层过滤的山泉水，整片农场运用传统手工培育，种植了多种用于天然护肤品的花卉植物，主要有山茶花、玫瑰、白茶、薰衣草、洋甘菊、牡丹、芍药等，是林清轩护肤品主要原料的采集地。

同时，林清轩在云南红河谷区域建立了200亩芦荟种植基地。得天独厚的干热河谷气候和温润的土壤特别适宜库拉索芦荟的生长。正是因为有了这些纯净的原料，才有了林清轩环保的护理品。 农场种植抵消化妆品工厂的二氧化碳排放，最终实现林清轩化妆品的生产向“零碳排放”的环保理念推进。

品质坚持

因为有中国植物的美肤梦想，才有对研发和品质的重视，具有匠人精神的研发团队，严谨近乎苛刻的植物原料提取、筛选、测试，采用科学的配方组成，使用用于测试医学和皮肤学的仪器做研究测试，对品质追求达到毫不妥协的地步，所有林清轩的护理品只有在通过所有严格测试的条件下才可以投入批量生产。

In 2003, most of the high-end brands of skin care products in China were European and American brands, and most of the Chinese brands were concentrated in the low-end market, with good and bad quality. In this environment, Lin Qingxuan decided to create a high-end plant skin care brand with "moisturizing" as the starting point, until Lin Qingxuan created "Camellia moisturizing oil", and "dry skin, use Camellia moisturizing oil" became a clear positioning of the brand. Up to 2016, since the establishment of linqingxuan brand for 13 years, it has opened more than 400 shopping malls and more than 2 million fans, directly competing with the middle end cosmetics brands in Europe, America, Japan and South Korea. Lin Qingxuan, an original brand in Shanghai, advocates environmental protection, advocates LOHAS life, takes the creation of an international brand with Chinese cultural characteristics as the brand task, adheres to the research and development idea of solving the problem of dry skin, and promotes Chinese concept skin care products such as "Camellia", "seaweed" and "water lily" to the market. Lin Qingxuan farm has been searching for ten years. Finally, in a winter when snowflakes fall, we meet a farm in Anji Valley, Zhejiang Province. This farm has been abandoned for half a century. We spent another three years in extensive cultivation, using weeds and soybeans as natural fertilizer to raise fertile soil, and then planting according to the time. Nearly 400 mu of farm plants "drink" the mountains filtered by bamboo roots Spring water, the whole farm uses traditional manual cultivation, planting a variety of flowers and plants for natural skin care products, mainly camellia, rose, white tea, lavender, chamomile, peony, peony, etc., which is the collection place of linqingxuan's main raw materials for skin care products. Meanwhile, linqingxuan has established a 200 mu aloe planting base in the Red River Valley of Yunnan Province. The unique dry and hot valley climate and warm soil are particularly suitable for the growth of Aloe Vera. It is because of these pure raw materials that we have linqingxuan's environmental protection care products. The farm planting offsets the carbon dioxide emission of the cosmetics factory, and finally realizes the promotion of Lin Qingxuan's cosmetics production to the environmental protection concept of "zero carbon emission". Quality persistence: because of the skin beauty dream of Chinese plants, we attach great importance to R & D and quality. The R & D team with the spirit of craftsmanship, rigorous and almost rigorous extraction, screening and testing of plant raw materials, scientific formula composition, research and testing with instruments for testing medicine and dermatology, and uncompromising pursuit of quality. All the nursing products of Lin Qingxuan It can only be put into mass production under the condition of passing all strict tests.

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