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深农集团旗下的农产品批发市场品牌，通过创导绿色交易实现行业升级转型，新一代农批市场发展的开拓者

深圳海吉星国际农产品物流园（以下称“深圳海吉星”）由深圳国有上市公司深圳市农产品股份有限公司投资建设，是深圳市政府规划的一级农产品批发市场，是国家发改委国债项目、深圳市重大建设项目。项目位于深圳市龙岗区平湖物流基地内，一期占地面积30.3万平方米，规划建筑面积82万平方米，投资总额18亿元。

深圳海吉星以“绿色交易”为核心理念，创新食品安全管控模式，引进第三方实验室独立开展检测，同时研发“农产品食品安全风险地图”加强风险预警，实施RFID物联网项目构建全程可追溯体系；以及通过信息支持新模式、专业的管理交易新模式、周到的客户服务新模式、绿色的能源利用新模式打造安全型、信息型、物流型、服务型、低碳型为一体的绿色市场。

深圳海吉星项目聘请法国Rungis公司作为规划咨询单位，结合中国国情，引入国际化的规划设计理念，已成为我国农产品批发市场行业升级改造的样板，成为农产品进入深圳的物流枢纽中心，成为深港两地2200万人口“菜篮子”供应的重要保障，起到平抑价格、促进农产品流通、把控食品安全、促进食品进出口贸易增长、推广进口食品平价消费、带动农业及相关产业发展、促进就业的作用，并且为政府决策提供数据支持，成为深圳产业升级转型的典范。项目功能分区主要包括交易区、加工配送区、仓储区及商业生活配套区及农产品智慧中心；交易品类主要为水果、蔬菜、干货、冻品等；规划交易规模为年交易量600万吨，年交易额300亿元，日均车流量2万车次，日均人流量为6—8万人。

深圳海吉星已于2011年9月29日正式启用，目前，蔬菜、冻品、水果、干货等交易区已运营，形成了购销两旺的良好局面。其中，先行启动的蔬菜交易区，日均交易量4500多吨，日均交易额1300万元，比布吉农批市场交易量增长20%以上，而价格整体呈平稳略有下降趋势；2012年3月9日启用的冻品交易区主要经营品类有综合冻品、海产品及深加工肉制品等，启用至今交易量稳步上升；2012年3月16日启动的水果交易区是仅次于蔬菜经营区的第二大核心交易品类，有标准化南果、北果和进口水果等，日均交易量约1500—2000吨；2012年5月24日启动的干货、茶叶交易区共有500多个商铺。

深圳海吉星现阶段有来自全国各地的经销商2000多家，汇集全国及世界各地8000多种农产品，其中名、优、特、新农产品达800多个，目前经营的蔬菜、水果、冻品、干货分别占深圳市民消费量的85%、90%、90%和60%以上，不但满足了深港两地居民的菜篮子所需，而且辐射整个华南地区乃至全国。

深圳海吉星将通过践行绿色交易，提高管理水平和运营效率，为广大深港市民提供更多品种丰富、物美价廉的农产品。

Shenzhen haijixing International Agricultural Products Logistics Park (hereinafter referred to as "Shenzhen haijixing"), a brand of agricultural products wholesale market under Shenzhen Agricultural Group, is invested and constructed by Shenzhen state-owned listed company Shenzhen Agricultural Products Co., Ltd., which is a first-class agricultural products wholesale market planned by Shenzhen municipal government It is a national debt project of the national development and Reform Commission and a major construction project of Shenzhen. The project is located in Pinghu logistics base, Longgang District, Shenzhen. The first phase covers an area of 303000 square meters, with a planned building area of 820000 square meters and a total investment of 1.8 billion yuan. Based on the core concept of "green transaction", Shenzhen haijixing innovates the management and control mode of food safety, introduces the third-party laboratory to carry out independent testing, develops the "agricultural food safety risk map" to strengthen risk warning, implements the RFID Internet of things project to build the whole process traceability system, and supports the new mode of information, professional management and transaction, and thoughtful customer service The new mode and green energy utilization mode create a green market integrating safety, information, logistics, service and low carbon. Shenzhen haijixing project employs French Rungis company as the planning consulting unit, introduces the international planning and design concept in combination with China's national conditions, which has become a model for the upgrading of China's agricultural products wholesale market industry, a logistics hub for agricultural products entering Shenzhen, an important guarantee for the supply of "vegetable basket" for 22 million people in Shenzhen and Hong Kong, and plays a role in stabilizing prices and promoting agriculture The functions of product circulation, controlling food safety, promoting the growth of food import and export trade, promoting the fair consumption of imported food, promoting the development of agriculture and related industries, and promoting employment, as well as providing data support for government decision-making, have become a model of industrial upgrading and transformation in Shenzhen. The functional area of the project mainly includes trading area, processing and distribution area, storage area, commercial and living supporting area and agricultural products intelligent center; the trading categories are mainly fruits, vegetables, dry goods, frozen goods, etc.; the planned trading volume is 6 million tons per year, the annual trading volume is 3 billion yuan, the daily average traffic volume is 20000 vehicles, and the daily average traffic volume is 60000-80000 people. Shenzhen haijixing has been officially opened on September 29, 2011. At present, the trading areas of vegetables, frozen products, fruits and dry goods have been operated, forming a good situation of prosperous purchase and sale. Among them, the vegetable trading area launched in the first place has an average daily trading volume of more than 4500 tons, with an average daily trading volume of 13 million yuan, which is more than 20% higher than the trading volume of Buji agricultural market, while the overall price is stable and slightly declining; the main categories of frozen products trading area opened on March 9, 2012 include integrated frozen products, seafood and deep processed meat products, with a steady increase in trading volume since its opening; March 2012 The fruit trading area launched on May 16 is the second largest core trading category next to the vegetable business area, including standardized south fruit, North Fruit and imported fruit, with an average daily trading volume of about 1500-2000 tons; the dry goods and tea trading area launched on May 24, 2012 has more than 500 shops. At present, there are more than 2000 distributors from all over the country and more than 8000 kinds of agricultural products from all over the country and the world, including more than 800 famous, excellent, special and new agricultural products. At present, vegetables, fruits, frozen products and dry goods account for 85%, 90%, 90% and 60% of the consumption of Shenzhen citizens respectively, which not only meets the needs of Shenzhen and Hong Kong residents, but also radiates The whole South China and even the whole country. Shenzhen hijixing will improve the management level and operation efficiency through the implementation of Green Trading, so as to provide more varieties of agricultural products with good quality and low price for Shenzhen and Hong Kong citizens.

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