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Yuxiufang home furnishings Co., Ltd. was established in 2010 (formerly known as Shuguang Jinxiu factory established in 2004). It is a comprehensive home textile enterprise integrating research and development, design, production, sales and foreign trade. It is mainly engaged in home textiles. With the expansion of production scale and the improvement of the company's system, yuxiufang has developed a series of hotel bedding and hospital special bedding. The products mainly include: kits, quilt core, pillow core, blanket, hairy bath towel, table cloth, embroidery crafts, etc. The company combines the modern production technology with the local traditional hand embroidery of Xincai to develop the unique textile embroidery products. Yuxiufang has a sound marketing service system and established a brand operation center in Zhengzhou. In the domestic market, with Henan as the center and Hebei, Hubei, Anhui, Shanxi, Shaanxi and other surrounding areas, the products have entered the first-line shopping malls such as Zhengzhou Dennis department store and Zijingshan department store, established sales outlets such as counters and specialty stores, developed e-commerce, and formed the online and offline multi-channel marketing and promotion mode. Established a personalized online customization Center for soft home. In view of the foreign market, the company has established the Department of international trade to actively carry out international trade and meet the needs of the overseas market. Yuxiufang has successively established product design and R & D center in Kaifeng, Hong Kong, Germany and Shanghai, focusing on the research and development of new products. The company has also registered the "yuxiufang" trademark with the state trademark administration and the Hong Kong Trademark Office. The company continues to expand its cooperation projects with hotels and hospitals to accumulate more experience in production management and new product development, so as to provide customers with higher quality, more practical and more professional products. Yuxiufang has always regarded the promotion of traditional embroidery culture as a part of the development of the enterprise. It combines the modern production technology with the local traditional manual embroidery of Xincai, integrates the new hand-painted techniques on the basis of inheritance and innovation, and produces home textile products with characteristics. Soft and bright popular colors, beautiful and elegant embroidery hand-painted patterns, and exquisite and rigorous production technology make jade embroidery and spinning products integrate with the flavor of the times in the classics, so that people can experience the cultural connotation and artistic attainments while enjoying warmth and comfort, give people spiritual satisfaction and enjoyment, and realize the combination of multiple technologies. On the basis of practical decoration of high-quality products, it improves the value of art and ornamental collection, making the products more cultural connotation and value orientation, which are widely praised in the industry, and the market demand continues to expand. With Internet + as the platform and quality as the life, the company has formed a multi-channel development planning layout of Online + physical stores. Yuxiufang will insist on building the enterprise culture with the traditional characteristics of the Central Plains, build a perfect production and marketing system and service system in line with the enterprise development, enhance the brand influence, enhance the core competitiveness, create a more comfortable family life for consumers, create more cooperation opportunities for franchisees, make people recognize yuxiufang, and let the world have yuxiufang!

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