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「香影世界」1996年‘香影’品牌创立于杭州，正如“杭州之有西湖，如人之有眉目”，香影服饰为中国女装增彩，彰显香影女性都市淑女知性美、飘逸自然美、优雅女人味的独特魅力。

目前公司在杭州拥有1500余人，近13万平方米的现代化生产基地及几千平方米的办公室行政楼，年生产服装能力达550余万件；产品分销终端店铺1000家，遍布全国。在杭州，以致在全国女装产业中扮演越来越重要的角色，香影人倾情奋身为中国女装时尚行业贡献自己的执着和专情。

香影服饰的设计充分吸纳了源自于欧美的时尚设计风格，并巧妙的将这些风格进行融合，根据每季设计主题，配合国内现代都市女性的特点要求，给予以专业形象需求，在不同风格的搭配，满足了各种不同场合的穿着需求，打造出独具品味的服饰文化。

28-35岁香影女性更希望自己充满活力与朝气，在流行化繁为简 的未来时尚趋势及工作，与社交的活动增多，令香影女性更注重健康 及服饰的品质感观体验，更追求追求舒适自如的渴望，体现香影自然、 精致、合身的着装者气质。

他们是一群知性、追求浪漫，对新事物持保守态度，但同时易受媒体影响而关注时尚，希望能含蓄突破和展现自己

"Xiangying world" brand was founded in Hangzhou in 1996, just like "Hangzhou has West Lake, like people have eyes", Xiangying clothing adds color to Chinese women's clothing, showing the unique charm of Xiangying women's city ladies' intellectual beauty, elegant natural beauty and elegant femininity. At present, the company has more than 1500 people in Hangzhou, a modern production base of nearly 130000 square meters and an office administration building of several thousand square meters, with an annual production capacity of more than 5.5 million pieces; and 1000 product distribution terminal stores, all over the country. In Hangzhou, even in the National Women's clothing industry plays an increasingly important role, Xiangying people devoted themselves to contribute their dedication and dedication to the Chinese women's fashion industry. The design of Xiangying clothing fully absorbs the fashion design styles from Europe and the United States, and skillfully integrates these styles. According to the design theme of each season, in line with the characteristics of modern urban women in China, it provides professional image requirements, matches in different styles, meets the wearing needs of different occasions, and creates a unique taste of clothing culture. 28-35 year old Xiangying women prefer to be full of vitality and vitality. In the future, the fashion trend and work, which is becoming more popular and simple, and the activities of social interaction are increasing, which makes Xiangying women pay more attention to the health and quality sense experience of clothing, and pursue the desire of comfort and freedom, reflecting the natural, exquisite and fit temperament of Xiangying. They are a group of intellectual, romantic, conservative about new things, but at the same time, they are easily influenced by the media and pay attention to fashion, hoping to implicitly break through and show themselves

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