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Established in Beijing in 1997, Chi Naipu is a brand of automobile follow-up service industry. Since the establishment of the chain headquarters, it has been focusing on the development of China's Automobile beauty maintenance service industry and the construction of Automobile beauty maintenance chain service system nationwide. In 1997, the products and brands of chinup entered China. Up to now, there are more than 1000 franchisees. Since its establishment, Chi Naipu has adhered to the work style of "truth-seeking, pragmatic, pioneering and enterprising", taking "high standard, strict requirements and zero defects" as the service standard, and the enterprise has grown from small to large, from weak to strong. Up to now, the chain stores have spread all over the provinces, autonomous regions and Rome, Italy. SNAP brand culture is the essence of corporate culture condensed on SNAP brand, which penetrates into the whole process of brand management, management, will, behavior standard and group style. We should establish a clear brand positioning, and make full use of all kinds of strong and effective internal and external communication channels to form consumers' high recognition of the brand in spirit, create the brand belief and form a strong brand loyalty. In order to win customer loyalty, win a stable market, greatly enhance the competitiveness of enterprises, and provide a strong guarantee for the successful implementation of the brand strategy of chineipu. The company has successively cooperated with pengzel quink Starr company of shell company of the United States and Haote Lloyd company of Honeywell company of the United Kingdom, which is a major automotive product manufacturer in the United States. It has successively introduced a series of automotive beauty care products of two major brands of snap and Simoniz of the United Kingdom, and has learned from the technology and management experience of foreign automobile beauty care through chain operation The mode of operation serves millions of automobile users in China. In 2003, Xigaze store in Tibet joined in, which made the chain system of chinup join in spread all over the country. After years of development, the company has grown up continuously. At present, it has formed a modern comprehensive enterprise integrating R & D, chain, marketing and service. The chain headquarters has 10 departments, one office and two centers. There are 11 Investment Consultants (including three experts), 10 operation managers, 6 technical training and project development engineers, 20 store managers, 30 first-class technicians, 46 technicians and 95 technicians. College degree or above accounts for 95%. The whole company has a vigorous team with an average age of 26 and more than 200 employees. Through the unremitting efforts of the people of Chi Naipu, the enterprise is rapidly developing towards modernization, technology and diversification. On the basis of the existing, it will further strengthen its strength, expand its service field, establish large-scale automobile comprehensive service stations all over the country, and provide diversified services for the majority of car owners.

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