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澜沧古茶在茶叶行业中的票数：42 更新时间：2024-12-23

澜沧古茶是哪个国家的品牌？「澜沧古茶」是普洱澜沧古茶股份有限公司旗下著名品牌。该品牌发源于云南省普洱市，由创始人杜 * 峄在1966年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

1966年，为了发展澜沧县的茶产业，政府在景迈山创办茶叶培训班，成为了澜沧古茶的起点，搭建了澜沧古茶前身景迈茶厂的基础，当时年仅十五岁零两个月的杜春峄作为学员，走进了景迈山，边学茶、边做茶。1972年，茶厂手工压制了边销紧压茶（澜沧砖茶）。

1975年，澜沧全县茶产业得到了发展，景迈茶厂搬迁到澜沧县城西郊，取名澜沧县茶厂，杜春峄被选任为主管生产副厂长，建盖起一百平米的旧厂房，配上自行改装的履旧机器进行生产。

1977年计划经济，茶厂通过选拔，派出杜春峄到勐海学习熟茶发酵技术；1978年开始进行普洱茶渥堆发酵，成品由云南省进出口公司经销；为了更好完成计划任务，1979年，厂里建成并启用了自己的发酵厂房。

1998年，茶厂经营不善，加之从计划经济转入市场经济，濒临破产，在由82名自身能力较弱的失业老工人(平均年龄50多岁)组建了澜沧县古茶有限公司（2006年正式更名为澜沧古茶有限公司），杜春峄任董事长，凭2万元启动资金和租赁原厂厂房机器，开始摸索生机，与1999年创立了古树生茶“001”、古茶熟茶“0085”，成为了后期的品牌标志性茶品。

2009年，企业内核已经稳固，开始向外布局，选在贸易集散地优势的广州，成立全国营销中心，并于2011年开始在全国范围内建起了终端体验服务体系，持续发展至今，更在2015年，在普洱市完成建设品牌中心，展示品牌形象。2016年，品牌成立50周年，对内始终“怀抱赤诚、持守真味”，关注行业的持续健康发展，创立“春億古茶文化基金”助力古茶林保护和地区经贸文化事业，对外稳健走向更广阔的发展舞台。

In 1966, in order to develop the tea industry of Lancang County, the government established tea training courses in Jingmai mountain, which became the starting point of Lancang ancient tea and built the foundation of Jingmai tea factory, the predecessor of Lancang ancient tea. At that time, Du Chungui, who was only 15 years old and two months old, walked into Jingmai mountain as a trainee, learning and making tea at the same time. In 1972, the tea factory manually pressed the side selling and pressing tea (Lancang brick tea). In 1975, the tea industry in Lancang County was developed. Jingmai tea factory was moved to the western suburb of Lancang County. It was named Lancang tea factory. Du Chunyi was selected as the deputy factory director in charge of production. He built an old factory with an area of 100 square meters and equipped with self refitted old machines for production. In 1977, in the planned economy, the tea factory sent Du Chungui to Menghai to learn the fermentation technology of ripe tea through selection; in 1978, Pu'er tea was fermented in wodui, and the finished products were distributed by Yunnan import and export company; in order to better complete the planned task, in 1979, the factory built and opened its own fermentation plant. In 1998, due to the poor management of the tea factory and the transition from the planned economy to the market economy, the tea factory was on the verge of bankruptcy. 82 unemployed old workers (average age over 50 years old) with weak ability established Lancang County ancient tea Co., Ltd. (formally renamed Lancang Ancient Tea Co., Ltd. in 2006). Du Chunyi served as the chairman of the board. With 20000 yuan to start the capital and lease the original factory buildings and machines, they began to explore their vitality In 999, it established "001" ancient tree tea and "0085" ancient tea tea, which became the later brand iconic tea. In 2009, the core of the enterprise has been stable, and it began to layout outwards. It chose Guangzhou, which has the advantage of trade distribution center, to establish a national marketing center. In 2011, it started to build a nationwide terminal experience service system, which has continued to develop until now. In 2015, it completed the establishment of a brand center in Pu'er City to display its brand image. In 2016, on the 50th anniversary of the establishment of the brand, the company has always been "sincere and true" at home, focused on the sustainable and healthy development of the industry, established "Chunyi ancient tea culture fund" to help ancient tea forest protection and regional economic, trade and cultural undertakings, and steadily moved to a broader stage of development abroad.

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