馋嘴猴品牌怎么样 申请店铺

知名豆干品牌，集合了古/意/时/风四大特色的新一代豆干品牌，定位为平民化产品、休闲时尚豆干，产品具有筋道美味的特点

馋嘴猴，是上海金丝猴食品股份有限公司于2008年7月正式推出，集合了古、意、时、风四大特色的新一代豆干品牌。产品定位为“平民化产品”、“休闲时尚豆干“，主要针对各个阶层喜欢食用豆干的消费者。

馋嘴猴立志于做消费者心目中休闲化、时尚化、具有筋道美味特点的豆干类食品。馋嘴猴豆干适合作为一种休闲零食，也可以作为拜访亲友的礼品。口味，是消费者选择馋嘴豆干的首要因素。馋嘴猴豆干推出了“秘制五香牛肉味”、“韩式烧烤味”、“上汤鸡汁味”、“香辣朝天椒味”等系列产品，深受消费者的喜爱。

为品牌诉求，把传播推广对象面向了传统豆干消费人群和更广泛的休闲零食人群。通过精美的包装，时尚青春的品牌传播演绎，高品质的终端生动化陈列，面向全国市场的系统推广，给了消费者视觉、味觉、想象力的品牌体验，区隔于其它豆干品牌以往传统的品牌行为。

馋嘴猴自上市以来，金丝猴集团投入了大量的营销资源，不论是在终端品牌建设，还是在流通渠道建设方面，公司都给予了大量的物力、人力投入。09年，公司设计了以“聚焦资源，推广”为原则的市场推广战役。企业聚焦资源投入巨额资金，构建了一个空地传播结合、多渠道覆盖推广的品牌推广网络。

Famous bean jerky brand, a new generation of bean jerky brand with four characteristics of ancient / Yi / Shi / Feng, is positioned as a civilian product, leisure and fashionable bean jerky. The product has the characteristics of delicious tendons and greedy monkeys. It was officially launched by Shanghai Golden Monkey Food Co., Ltd. in July 2008, and a new generation of bean jerky brand with four characteristics of ancient, Yi, Shi and Feng. The products are positioned as "civilian products" and "leisure fashion dried beans", mainly for consumers who like to eat dried beans at all levels. The greedy monkey is determined to be a kind of bean dry food with the characteristics of leisure, fashion and delicacy. The gluttonous monkey bean curd is suitable as a kind of snack and a gift for visiting relatives and friends. Taste is the primary factor for consumers to choose gluttonous dried beans. Gluttonous houdougan has launched a series of products, such as "secret spiced beef flavor", "Korean barbecue flavor", "chicken soup flavor", "spicy Chaotianjiao flavor", which are deeply loved by consumers. In order to appeal to the brand, we have targeted the dissemination and promotion to the traditional bean jerky consumers and the broader leisure snack population. Through exquisite packaging, fashionable and youth brand communication and interpretation, high-quality terminal vivid display, and systematic promotion for the national market, it gives consumers the brand experience of vision, taste and imagination, which is different from the traditional brand behavior of other dried bean brands. Since its listing, Golden Monkey Group has invested a lot of marketing resources. The company has given a lot of material and human resources in both terminal brand construction and circulation channel construction. In 09, the company designed a marketing campaign based on the principle of "focusing on resources and promoting". Focusing on resources, the company has invested a huge amount of money to build a brand promotion network that combines open space communication and multi-channel coverage and promotion.

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