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DQ源于日本资生堂先端皮肤学研究成果，肌肤健康指数—您的肌肤健康晴雨表，是从亚洲女性的肌肤实测结果导出的肌肤健康指数，我们已经查明许多肌肤烦恼，实际上都是由于这个肌肤指数的低下而引起的。Dermal(肌肤)Quotient(指数)。DQ是在这一想法的基础上，以通过提高肌肤健康指数来击退肌肤问题为目标的护肤品牌。

资生堂自1981年进入中国以来，30年来深受中国消费者的青睐。不同时期在中国的不同地区，有着众多资生堂产品的爱用者。为了更有效地把握市场先机，更迅速地确立市场销售战略计划，资生堂于2003年12月成立了资生堂（中国）投资有限公司，统筹在中国的化妆品事业，此举成为资生堂大力发展中国化妆品事业的强有力证明。

资生堂虽然已经通过百货店同顾客建立了友好关系，但为了进一步拓展与顾客的交流空间，2004年资生堂正式在中国展开化妆品专卖店事业。资生堂化妆品专卖店不仅仅销售商品，更能为中国女性介绍正确的化妆品使用方法，同时，还是展示新型美容方法，传播新潮服饰、发型的时尚文化场所。未来，资生堂还会致力于通过多种销售渠道，为不同地域、不同年龄和不同需求的女性朋友提供更多的高品质产品和服务。

资生堂丽源化妆品有限公司成立于1991年12月29日，作为日本资生堂与北京丽源公司的合资企业，秉承资生堂“高品质、高服务、高形象”的企业文化理念，旨在引进日本资生堂的先进技术和科学的经营管理方法，生产经营高知名度、高品质的化妆品，以适应中国市场和国际市场的需求。

目前资生堂丽源化妆品有限公司以北京为总部，在全国建立了21个分公司负责当地及周边地区的销售工作。作为国内化妆品市场的主流品牌，欧珀莱已经在全国700多家百货商场开设了形象专柜，而且在近年一直保持着30%左右的年销售增长率。连续12年销售的高速增长，使资生堂丽源化妆品有限公司成为日本资生堂本部海外销售成绩最好的公司。

以让消费者满意为宗旨，建立独特的管理机制，生产优质产品，构建周到的服务体系，为顾客提供全方位服务，热心参与公益事业，打造“高品质、高服务、高形象”的企业方针就是资生堂丽源长期立于不败之地并广受欢迎的关键所在。

DQ comes from the research results of Shiseido's advanced dermatology in Japan. Skin health index - your skin health barometer is the skin health index derived from the measured results of Asian women's skin. We have found that many skin troubles are actually caused by the low skin index. Derm quotient. DQ is a skin care brand based on this idea, aiming to fight back skin problems by improving skin health index. Shiseido has been popular with Chinese consumers for 30 years since it entered China in 1981. There are many users of Shiseido products in different regions of China in different periods. In order to grasp the market opportunities more effectively and establish the marketing strategic plan more quickly, Shiseido established Shiseido (China) Investment Co., Ltd. in December 2003 to coordinate the cosmetics business in China, which has become a strong proof for Shiseido to vigorously develop the cosmetics business in China. Although Shiseido has established friendly relations with customers through department stores, in order to further expand the communication space with customers, Shiseido officially launched the cosmetics store business in China in 2004. Shiseido cosmetics store not only sells goods, but also introduces Chinese women to the correct use of cosmetics. At the same time, it is also a fashionable cultural place to display new beauty methods and spread fashionable clothes and hairstyles. In the future, Shiseido will be committed to providing more high-quality products and services to female friends of different regions, ages and needs through various sales channels. Shiseido Liyuan Cosmetics Co., Ltd. was established on December 29, 1991. As a joint venture between Shiseido Japan and Beijing Liyuan company, it adheres to Shiseido's corporate culture concept of "high quality, high service and high image", aims to introduce advanced technology and scientific management methods of Shiseido Japan, produce and operate high-quality cosmetics with high reputation, so as to adapt to China's market Market and international market demand. At present, Shiseido Liyuan Cosmetics Co., Ltd. is headquartered in Beijing and has set up 21 branches nationwide to take charge of the sales work in the local and surrounding areas. As the mainstream brand in the domestic cosmetics market, opal has opened image counters in more than 700 department stores nationwide, and has maintained an annual sales growth rate of about 30% in recent years. With the rapid growth of sales for 12 consecutive years, Shiseido Liyuan Cosmetics Co., Ltd. has become the best overseas sales company of Shiseido headquarters in Japan. With the purpose of satisfying consumers, establishing a unique management mechanism, producing high-quality products, constructing a thoughtful service system, providing customers with all-round services, participating in public welfare undertakings enthusiastically, and building an enterprise policy of "high quality, high service and high image" are the key points for Shiseido Liyuan to be invincible and popular for a long time.

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