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FHM, the Chinese version of FHM, an international hot magazine, is an earlier published pure male magazine in China, challenging the visual baseline of female stars' semi naked / sexy, enjoying the title of Playboy in China, men's wear, a global hot magazine of men's true temperament, and FHM, a hot magazine in the international men's magazine market, landed on the mainland of China in the name of men's wear on April 23, 2004 Market. Men's wear is a comprehensive men's fashion magazine launched by fashion group in 2004. It not only enriches the men's magazines in the mainland magazine market, but also brings a new upsurge of men's magazine consumption. It starts with the idea of "men's true love magazine". By August 2012, a full 100 issues had been published. "Men's wear" is a Chinese open pure male magazine, known as "playboy" in China. Because the consumer group is mainly male friends, so men's cover is full of sexy pictures of beautiful stars. Fashion group was born in 1993. From a magazine, fashion group has developed into a cross media and multi platform media group with 16 journals, covering journal editing, book planning, online media, advertising, printing, distribution, digital publishing, television production and many other fields. It has also set up advertising, distribution branches and offices in Shanghai and Guangzhou.

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