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华联发展集团是以房地产开发为主业、创业投资为辅业、资产逾百亿的股权多元化大型企业集团。经过三十三年的发展，集团目前拥有上市企业“华联控股”（000036）和三十多家全资、控股企业，产业主要分布在深圳、浙江和上海三地。

集团先后在深圳、上海、杭州等地开发建设了华联大厦、华联•城市山林花园、华联•城市全景花园、上海新华世纪园、中国（杭州）星光大道、UDC时代大厦、UDC钱塘会馆和全景天地（万豪酒店）等多个大型房地产项目，走具有华联特色的城市综合体开发运营之路。其中，华联大厦已成为深圳的标志性建筑；杭州“星光大道”综合体项目是经中共中央宣传部批准，中国电影家协会和杭州市人民政府共同命名的内地首条文化艺术星光大道，已经树立起良好的市场形象；预计总投资百亿元的千岛湖华联进贤湾国际旅游度假区项目是集国际会议中心、国际康疗中心、健康养生谷、超五星商务酒店、精品度假酒店、生态休闲公园、山地体育公园、岛屿公园、三大风情小镇等于一体的特大型旅游综合体项目，目前正在建设中。

面对充满机遇和挑战的未来，集团将不断巩固和发展“专业创新力、人才开发力、文化感召力”三大核心竞争力，秉承“诚信、稳健、创新、超越”的经营理念和“文化、生态、健康”的地产开发理念，为把集团建设成为优秀的城市综合体开发运营商、实现具创意和和责任的企业愿景而努力奋斗。

Hualian development group is a large equity diversified enterprise group with real estate development as its main business, venture capital as its auxiliary business and assets of more than 10 billion. After thirty-three years of development, the group now has a listed enterprise "Hualian holding" (000036) and more than 30 wholly-owned and holding enterprises, with industries mainly distributed in Shenzhen, Zhejiang and Shanghai. The group has successively developed and constructed many large-scale real estate projects in Shenzhen, Shanghai, Hangzhou and other places, such as Hualian building, Hualian city forest garden, Hualian City panoramic garden, Shanghai Xinhua century garden, Xingguang Avenue (Hangzhou), UDC times building, UDC Qiantang hall, panoramic world (Marriott Hotel), etc., and has taken the road of development and operation of urban complex with Hualian characteristics 。 Among them, Hualian building has become a landmark building in Shenzhen; Hangzhou "Xingguang Avenue" complex project is the first cultural and artistic Xingguang Avenue in the mainland approved by the Propaganda Department of the CPC Central Committee and jointly named by China Film Association and Hangzhou Municipal People's government, which has established a good market image; the Qiandao Lake Hualian Jinxian bay international tourism resort project with a total investment of 10 billion yuan is expected It is a large-scale tourism complex project integrating international conference center, international health care center, health care Valley, super five-star business hotel, Boutique Resort Hotel, ecological leisure park, mountain sports park, Island Park and three style towns. Currently, it is under construction. Facing the future full of opportunities and challenges, the group will continue to consolidate and develop the three core competitiveness of "professional innovation, talent development and cultural appeal", adhering to the business philosophy of "integrity, stability, innovation and Transcendence" and the real estate development philosophy of "culture, ecology and health", in order to build the group into an excellent urban complex development operator and achieve creativity Work hard with responsible corporate vision.

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