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360官方购物网站，360智能硬件、手机以及合作品牌的发售平台，为智能硬件用户提供产品展示、销售、交流、售后等一站式服务，开创智能硬件生态商城新模式

360商城本身不承担产品的研发和生产，而是承担平台上相关智能硬件产品的营销推广、市场促销、物流配送、购买支付、新品试用、意见反馈等环节，这从本质上决定了360商城完全有别于小米网、华为商城等普通B2C商城，而是以一种打通生态链的方式实现了产业服务。

作为360互联网生态战动作，360商城将不仅作为360智能硬件、手机以及合作品牌的发售平台，更将近一步为智能硬件用户提供包括产品展示、销售、交流、售后等在内的一站式服务，以差异化的产品与完善的生态体系，开创智能硬件生态商城新模式。

从目前的平台性质来看，360官方商城和小米网、华为网上商城等B2C商城不同，前者除了具备后者的智能硬件产品营销功能之外，还在用户互动和产品认知等方面提供了更多翔实功能。根据相关媒体报道资料来看，这是因为360商城从本质上来说并不是一个电子商务网站，而是一个承担用户链接与沟通、认知和选择智能硬件产品的平台。因此，在提供基本的产品营销功能的同时，360商城更注重在用户互动方面的强化和深入。

360商城并不以售卖硬件为盈利目标，而是在立足自身硬件产业的至高点的同时，依托360旗下智能手机、智能硬件以及其它产业线，为智能硬件用户提供包括一站式的产品展示、销售、交流、售后等服务，打造完整的信息闭环，成为360智能硬件生态体系中的关键一环。

360 official shopping website, 360 intelligent hardware, mobile phone and sales platform of cooperative brands, provide intelligent hardware users with one-stop services such as product display, sales, communication and after-sales, create a new model of intelligent hardware ecological mall 360 mall itself does not undertake product research and development and production, but undertakes marketing promotion, marketing promotion and logistics of related intelligent hardware products on the platform Delivery, purchase payment, new product trial, feedback and other links, which in essence determines that 360 mall is completely different from xiaomi.com, Huawei mall and other ordinary B2C mall, but realizes industrial services in a way of opening up the ecological chain. As the action of 360 Internet Ecological war, 360 mall will not only serve as the sales platform of 360 smart hardware, mobile phones and cooperative brands, but also provide one-stop service including product display, sales, communication and after-sales service for smart hardware users, so as to create a new model of smart hardware ecological mall with differentiated products and perfect ecological system. In terms of the nature of the current platform, 360 official shopping mall is different from B2C shopping malls such as xiaomi.com and huawei.com. The former not only has the marketing function of the latter's intelligent hardware products, but also provides more detailed functions in user interaction and product cognition. According to relevant media reports, this is because 360 mall is not an e-commerce website in essence, but a platform for users to link and communicate, recognize and select intelligent hardware products. Therefore, while providing basic product marketing functions, 360 mall pays more attention to strengthening and deepening user interaction. 360 mall does not take selling hardware as the profit goal, but based on the highest point of its own hardware industry, relying on 360's smart phones, smart hardware and other industrial lines to provide intelligent hardware users with one-stop product display, sales, communication, after-sales and other services, to create a complete information loop, and become a key link in 360's intelligent hardware ecosystem 。

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