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成立于1995年，从事益智教育、DIY手工制作、魔术类玩具产品设计、生产、销售的现代化企业
浙江大圣文化用品有限公司，成立于1995年，是一家自主研发、生产、销售的益智教育类玩具公司。公司拥有2家子公司：以品牌形象、商场直营为主的“上海大圣贸易有限公司”和位于金华市金东区曹宅镇工业区占地43亩的生产基地“金华大圣玩具有限公司”，共有员工200余人。
大圣致力于全世界儿童通过游戏大圣的益智玩具，智力得到提升，潜能得到激发。大圣秉承“让智慧在快乐中成长”的经营理念，打造成为中国益智教育玩具品牌。
公司主营益智教育、DIY手工制作、魔术类玩具产品，渠道为王，公司拥有国内完善的高端百货公司及“玩具反斗城”专柜、KA大卖场及各大超市、电子商务、外贸出口等4大营销渠道体系。自主品牌“智慧片、魔术礼盒”等产品在北京、上海等一线城市的百货商场、玩具反斗城设立专柜，通过自建导购队伍，成功建立独特的零售面销商业模式，取得巨大成功。公司“手工家园DIY系列”、“益智幼教系列”等主力产品全面进入沃尔玛、家乐福、乐购、华联等KA及国内各大超市体系，消费者知名度、美誉度极高，获得良好口碑。
公司国际贸易市场急剧扩张，从2004年开始拓展国际业务，经过近十年的精耕细作，公司魔术类产品已稳定占领欧洲市场，通过英国合作伙伴的欧洲超市渠道，全线进入欧洲市场。公司于2011年收购的国际品牌“Klikko”智慧片产品，通过参展香港国际玩具展览会等平台，逐步拓展全球市场。公司正努力通过ICTI社会责任国际认证，以获得迪士尼等更多国际贸易的合作机会。
2009年起，大圣先继取得《喜羊羊与灰太狼》、《迪士尼》等动漫形象品牌授权，进行动漫品牌的合作，以获取更多消费者的青睐，提升公司在益智玩具领域的市场竞争力。公司还与台湾及国内一些知名的幼教、教育机构合作进行教育教具课程开发。
Founded in 1995, Zhejiang Dasheng cultural products Co., Ltd. is a modern enterprise engaged in educational, DIY hand-made, magic toy product design, production and sales. Founded in 1995, it is an educational and educational toy company with independent R & D, production and sales. The company has two subsidiaries: Shanghai Dasheng Trade Co., Ltd., which is mainly based on brand image and direct marketing of shopping malls, and Jinhua Dasheng Toys Co., Ltd., a 43 mu production base located in Caojie Industrial Zone, Jindong District, Jinhua City, with more than 200 employees. Dasheng is committed to children around the world through the game of the educational toys of Dasheng, to improve their intelligence and stimulate their potential. Adhering to the business philosophy of "let wisdom grow in happiness", Dasheng has built itself into a Chinese educational toy brand. The company is mainly engaged in educational, DIY hand-made, magic toy products, and the channel is king. The company has four marketing channel systems, including domestic high-end department stores, Toys R Us counter, Ka hypermarket and supermarkets, e-commerce, and foreign trade export. Independent brand "smart film, magic gift box" and other products have set up counters in department stores and Toys R & D cities in Beijing, Shanghai and other first tier cities. Through self built shopping guide team, the company has successfully established a unique retail sales business model and achieved great success. The company's main products such as "DIY series of handmade homes" and "educational series" have entered Wal Mart, Carrefour, Tesco, Hualian and other Ka and domestic supermarket systems in an all-round way, with high consumer awareness and reputation and good reputation. The company's international trade market has expanded rapidly. Since 2004, it began to expand its international business. After nearly ten years of intensive cultivation, the magic products of the company have stably occupied the European market and entered the European market through the European supermarket channel of British partners. The international brand "klikko" smart film products acquired by the company in 2011 gradually expand the global market through participating in Hong Kong International Toy Exhibition and other platforms. The company is striving to pass the ICTI social responsibility international certification to obtain more international trade cooperation opportunities such as Disney. Since 2009, Dasheng has been authorized by animation image brands such as pleasant goat and grey wolf and Disney to cooperate with animation brands in order to win more consumers' favor and enhance the market competitiveness of the company in the field of educational toys. The company also cooperates with some well-known preschool education and educational institutions in Taiwan and China to develop educational aids and courses.
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