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Arena品牌简史

ARENA(阿瑞娜)品牌1973年诞生于法国，经过了30多年的发展历，目前ARENA(阿瑞娜)泳装系列已经成为世界泳坛顶尖选手们的最爱，著名的世界冠军马特比昂迪(美国)和波波夫(俄罗斯)都曾先后成为ARENA的品牌代言人，并曾穿着ARENA取得了骄人的成绩，倍受世人曙目。

那富有创意、象征着荣耀的标志——三片“鱼鳞Arena”就一直活跃在世界泳坛，被爱好游泳及冲浪等水上运动的大众铭记在心。自从在1976年蒙特利尔奥运会上首度穿着阿瑞娜的游泳选手一举获得了27枚金牌后，越来越多的世界顶级选手选择穿着阿瑞娜出现在各种世界性的游泳比赛场，并且取得了无数奖牌、创下了无数世界纪录。

品牌发展历史

1973诞生于法国，并在法国游泳锦标赛中崭露头角。在欧洲游泳锦标赛上，法国国家队采用了阿瑞娜(arena)

1975在哥伦比亚卡利世界游泳锦标赛上，身着阿瑞娜(arena)的选手赢得了18枚金牌中的15枚

1976在加拿大蒙特利尔奥运会上，身着阿瑞娜(arena)的选手一举赢得了27枚金牌。阿瑞娜法国(arenaFRANCE)和迪桑特(DESCENTE)携手，迪桑特(DESCENTE)并在日本进行生产与试销

1978在柏林世界游泳锦标赛上，身着阿瑞娜(arena)的选手赢得了102枚奖牌中的62枚，其中22枚金牌，16枚银牌，24枚铜牌，并创造了9项最新世界纪录

1980在苏联莫斯科奥运会上，身着阿瑞娜(arena)的选手赢得了15枚金牌，19枚银牌和14枚铜牌。作为正式供货商得到了包括美国在内的13个国家的认可

1982在厄瓜多尔世界游泳锦标赛上，52%的选手身着阿瑞娜(arena)，赢得了58枚奖牌的好成绩

1984在洛杉矶奥运会上，58%的选手身着阿瑞娜(arena)，赢得了13枚奖牌，其中包括了7枚金牌，3枚银牌和3枚铜牌

1988在汉城奥运会上，日本选手铃木大地(DAICHISUZUKI)获得金牌。迪桑特(DESCENTE)开始为日本国家队提供服装

1989世界最佳游泳选手昂迪正式签约为阿瑞娜(arena)的形象顾问，并开发了1989″MATTBIONDIMODEL”系列。1990海洋系列”BIARRITZ”首次亮相

1996在亚特兰大奥运会上为日本国家女队提供泳装，并将这一系列作为收藏

1998作为正式供应商和赞助商，为澳大利亚佩思第八届游泳锦标赛提供泳装。身着阿瑞娜(arena)泳衣的俄罗斯名将ALEXPOPOV获得冠军。并获得了17个国家的认可

2000新开发的”TYPE-F”泳衣首次在第17届日本游泳锦标赛中亮相。在悉尼奥运会上为三项全能运动项目提供泳帽。并为日本国家花样游泳队提供泳衣

2001“SPIRAL”系列在福冈第9届世界游泳锦标赛中亮相，并为日本国家队提供所有装备

2004从动物的习性中获得灵感，根据仿生学原理，开发了”AILE-ELEUE”系列

发展状况

随着国内人们健康意识的提高、休闲热等时代潮流的兴起及游泳内容变的更多样化等，ARENA(阿瑞娜)更多的关注广大的体育爱好者及普通大众的需要。经过多年的发展，ARENA(阿瑞娜)将最新的科技成果投入到泳装的面料和裁剪等方面上，不断推陈出新，主要产品包括：女士泳衣(分体泳衣，连体泳衣)，男士泳衣，儿童泳衣，泳镜泳帽等。

同时产品的生产不仅仅满足于泳装及其他水上运动项目上，ARENA(阿瑞娜)逐渐向整个运动市场发展，开发出更多时尚T恤、健身衣裤、运动系列等。

Arena brand brief history Arena (arena) brand was born in France in 1973. After more than 30 years of development, at present, arena swimsuit series has become the favorite of the world's top swimmers. Famous world champions Matt Biondi (USA) and Popov (Russia) have successively become the brand spokesmen of arena, and have made remarkable achievements in wearing arena, which has been greatly praised by the world Shu mu. The creative symbol of glory - three pieces of "fish scale arena" have been active in the world swimming circle, and are remembered by people who like swimming, surfing and other water sports. Since the swimmer wearing Arina won 27 gold medals at the 1976 Montreal Olympic Games, more and more top swimmers in the world choose to wear Arina to appear in all kinds of world swimming venues, and have won numerous medals and set numerous world records. The history of brand development was born in France in 1973, and it has emerged in the French Swimming Championships. In the European Swimming Championships, the French national team adopted arena 1975 in the Cali World Swimming Championships in Colombia. The players wearing arena won 15 of the 18 gold medals in 1976 at the Montreal Olympic Games in Canada. The players wearing arena won 27 gold medals in one fell swoop. Arena France and Descente worked together to produce and test sell in Japan in 1978. At the world swimming championships in Berlin, the players wearing arena won 62 of 102 medals, including 22 gold medals, 16 silver medals and 24 bronze medals, and set 9 new world records. At the 1980 Olympic Games in Moscow, the Soviet Union, they were wearing arena Arena's players won 15 gold, 19 silver and 14 bronze medals. As a formal supplier, it has been recognized by 13 countries including the United States. In 1982, at the Ecuador World Swimming Championships, 52% of the players wore arena and won 58 medals. In 1984, at the Los Angeles Olympic Games, 58% of the players wore arena and won 13 medals, including 7 gold medals, 3 silver medals and 3 bronze medals. In 1988, Seoul Olympic Games At the meeting, daichisuzuki, a Japanese player, won the gold medal. Descente began to provide clothing for Japan's national team. In 1989, the world's best swimmer, andI, officially signed a contract as the image consultant of arena, and developed the 1989 "mattbiondimedel" series. The 1990 Ocean Series "Biarritz" made its debut in 1996 at the Atlanta Olympic Games to provide swimsuits for the Japanese National Women's team, and took this series as a collection 1998 as a formal supplier and sponsor to provide swimsuits for the 8th Perth Swimming Championships in Australia. Alexpopov, a famous Russian player in arena swimsuit, won the championship. The "type-f" swimsuit, which has been approved by 17 countries and newly developed in 2000, made its debut in the 17th Japan Swimming Championships for the first time. Swimming cap for triathlon at Sydney Olympic Games. It also provided swimsuits for Japan's national synchronized swimming team 2001 "spiral" series to appear in the 9th World Swimming Championships in Fukuoka, and provided all equipment for Japan's national team 2004 to get inspiration from the habits of animals. According to the principles of bionics, it developed "aile-eleue" series. With the improvement of people's health awareness, the rise of leisure hot and other trends of the times and the rise of swimming Arena pays more attention to the needs of sports fans and the general public. After years of development, arena has put the latest scientific and technological achievements into the fabric and cutting of swimsuits, constantly bringing forth the old and bringing forth the new. Its main products include: Women's swimsuits (split swimsuits, one-piece swimsuits), men's swimsuits, children's swimsuits, swimming goggles and caps, etc. At the same time, the production of products is not only satisfied with swimsuits and other water sports, arena gradually develops to the whole sports market, developing more fashionable T-shirts, fitness clothes and pants, sports series, etc.

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