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女性快时尚电子商务平台，18岁到35岁女性时尚垂直品类电商，2016年和蘑菇街合并成为美丽联合集团有限公司

美丽说是国内大型的女性快时尚电子商务平台，致力于为年轻时尚爱美的女性用户提供最流行的时尚购物体验，拥有超过1亿的女性注册用户，用户年龄集中在18岁到35岁。

徐易容先生于2009年11月创立美丽说。美丽说在成立之初就开创了社会化电商导购模式，几年间快速吸引了上千万年轻时尚爱美的女性用户，成为中国年轻女性青睐的时尚风向标。2013年11月，美丽说开始建立电子商务交易平台，精选上千家优质卖家供应商，为用户提供女装、女鞋、女包、配饰、美妆等品类的优质时尚商品，成功转型为女性时尚垂直品类电商。

得益于在用户体验上的精雕细琢，截至2014年6月，美丽说目前已有上万家时尚优质商家入驻，其移动客户端装机量超过7500万，来自于移动端的订单占比超过70%，全面超越PC端。美丽说移动客户端的用户粘性也很高，移动客户端人均单日使用时间超过30分钟，是年轻时尚女孩子的高频使用场景。

Women's fast fashion e-commerce platform, 18-35-year-old women's fashion vertical category e-commerce, was merged with mushroom street in 2016 to become Meili United Group Co., Ltd. Meili said that it is a large-scale women's fast fashion e-commerce platform in China, dedicated to providing the most popular fashion shopping experience for young fashion and beauty loving women users, with more than 100 million registered female users and concentrated user ages Between the ages of 18 and 35. Mr. Xu Yirong founded Meili in November 2009. Meili said that at the beginning of its establishment, it created a social e-commerce shopping guide mode, which quickly attracted tens of millions of young fashion and beauty loving female users in recent years, becoming a fashion vane favored by young women in China. In November 2013, Meili said began to establish an e-commerce trading platform, select thousands of high-quality sellers' suppliers, and provide users with high-quality fashion goods of women's wear, women's shoes, women's bags, accessories, beauty makeup and other categories, and successfully transformed into a vertical category of women's fashion e-commerce. Thanks to the elaborate user experience, up to June 2014, Meili said that at present, tens of thousands of fashionable and high-quality businesses have settled in, with the installed capacity of mobile clients exceeding 75 million, and the proportion of orders from mobile clients exceeding 70%, surpassing PC in an all-round way. Meili said that the user stickiness of the mobile client is also very high. The average daily use time of the mobile client is more than 30 minutes, which is a high-frequency use scene for young and fashionable girls.

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