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Guangdong Xinle new science, education and Culture Co., Ltd., founded in 2000, is a private technology enterprise integrating toy design, development, production and sales. It is located in Chenghai District, Shantou City, Guangdong Province, known as "China Toy Gift City". The company has more than 20000 square meters of modern production plants and sophisticated production equipment, gathering a large number of scientific and technological personnel and professionals. At present, Xinle new has the following brands: the magic cube and ruler of "the magic king of all changes", "GuDi building block", "King Kong team" number deformation letters; "invincible" top; "fast Yo Yo" and so on. Products in CCTV children and the national cartoon TV media have been promoted investment, products continue to surprise consumers and more and more consumers love. In particular, the "goody" building block products launched in 2013 have unique development ideas, new themes and excellent quality. Among them, the magic rule of "the king of all changes" is the first magic rule of 24, 36, 48, 60 and 72 segments in China. On this basis, 84, 96, 108, 120, 144, 196 and 240 segments are developed to create different shapes of each segment at the same time, and the magic rule cool play, a free combination of multiple segments, is the brand of magic rule industry. In 2010, the magic ruler structure of the magic king has applied for and has the national intellectual property patent authorization. "King Kong team" brand product is a product licensed by Xinle new with national intellectual property rights patent. In 2013, Xinle new independently developed a digital deformation combined deformation toy. Digital deformation is the first domestic combined toy that can be individually deformed or assembled, including numbers 0-9 and "+" "-" "×" "÷" "=" mathematical operation symbols. In 2017, Xinle new launched the alphabet deformation series Products, including 26 English letters, which can be individually deformed or combined into a mechanical warrior, enrich and enhance the product tenet of "teaching with pleasure, fun teaching" of King Kong team brand. Relying on the constant pursuit of technological innovation, marketing innovation and management innovation, guided by market and science and technology, the company has achieved steady development and continuous expansion of scale, and expanded its international vision through cooperation with foreign brands.

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