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2012年，“有颜又有料”的90后马佳佳从中国传媒大学毕业当天在学校附近开了一家创意情趣用品店，可以说是当年引人注目的创业者。马佳佳一度成为了媒体的宠儿，有媒体盛赞马佳佳是头个将情趣用品这个“晦涩隐秘”的行业带到阳光下的创业者。

2013年，成立注册公司，获得国内投资人数百万人民币的天使投资，上线马佳佳商城，以自己的名字命名，做一个让人能记得住的情趣品牌。

2014年，通过开创人名跨界营销方式，媒体将“媒体主编+网络红人+创业先锋+电商小精灵+另类营销+社群经济+媒体嘉宾=不买房90后 童颜巨乳 绝望的大学生 情趣用品女神 马佳佳 文案大拿 PPT 互联网思维”等标签贴在马佳佳身上。

2015年，谈到国内的情趣市场，很多人脑中都会有一个人名的出现，因为情趣市场从街边不起眼的门店到现在各大豪华加盟店，以及垂直电商网站的崛起，都是因为她。这个人就是马佳佳，正是因为她，才让情趣市场更正面化的走向了大众的视野中 。

2016年，面对人们对90后网红创业者跌下神坛，神话是否破灭的质疑，1000名社群粉丝共同参与征集到了“High！我是马佳佳，做爱做的事。泡否？”的口号。

In 2012, Ma Jiajia, a post-90s generation with both face and material, opened a creative and interesting products store near the school on the day of graduation from China Media University, which can be said to be a remarkable entrepreneur in that year. Ma Jiajia once became a favorite of the media. Some media praised Ma Jiajia as the first entrepreneur to bring the "obscure and secret" industry of interest products into the sun. In 2013, the company established a registered company, obtained angel investment of RMB 1 million from domestic investors, launched majiajia mall, named after itself, and made a memorable interest brand. In 2014, through the creation of cross-border marketing, the media attached labels such as "Media Editor in chief + Internet celebrity + pioneer + e-commerce elf + alternative marketing + social economy + media guests = ma Jiajia, the despairing beauty goddess of College Students' interest supplies, who did not buy a house after 90, took ppt Internet thinking" to Ma Jiajia. In 2015, when it comes to the interest market in China, a person's name will appear in many people's minds, because it is because of her that the interest market has grown from the humble stores on the street to the luxury franchise stores and the rise of vertical e-commerce websites. This person is Ma Jiajia. It is because of her that the interest market has been more positive to the public. In 2016, in the face of people's doubts about whether the post-90s online Red entrepreneurs fell to the altar and the myth was broken, 1000 community fans participated in the collection of "high!"! I'm Ma Jiajia. It's about sex. Bubbling? " Slogan.

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