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Founded in 2002, Beijing Hualu banner film and Television Co., Ltd. (hereinafter referred to as Hualu banner), a large-scale comprehensive cultural media group specializing in film and television production / content marketing / media agency and sports entertainment, was founded in 2002. It always takes "image of the times, influence the times" as its corporate mission, and the promotion of mainstream values as its fine content creation concept. In 2012, it successfully landed in the A-share market as a film and television media group with the background of central enterprises, and actively responded to the mixed reform of central enterprises and merged into Yingfeng investment holding group in 2018. Hualu banner will continue to adhere to the corporate mission and creative concept, take the high-quality content as the carrier, take the copyright marketing, cultural sea going, rights and interests marketing, sports marketing and outdoor marketing as the operation path, and form the business layout of "3 + 5" coordinated development. Creativity is bone, quality is soul. Hualu banner adheres to the high-quality content line of "depicting history and eulogizing the era", and has successively launched many representative works of double harvest of audience and public praise: Emperor Hanwu, Wang GUI and Anna, the beautiful era of daughter-in-law, the immortal title, the most beautiful harmony, the new clothes of the goddess, the cross-border king of songs, whirlwind filial son, etc. It has won five First Engineering Awards, flying sky award, Golden Eagle Award, Magnolia Award and other awards. It has won the "national top ten TV production" award of China Radio and Television Association and the "top 30 national cultural enterprises" award for four consecutive years. There is no far boundary for cultural communication. With the enhancement of China's national comprehensive strength, Hualu banner actively promotes the "cultural sea strategy", tells Chinese stories and spreads Chinese voice with film and television works, and enjoys high popularity and influence among overseas peers. At present, more than 1000 sets of film and television works have been released to overseas markets, covering more than 170 countries and regions in Asia, North America, Europe, Australia, Africa and other continents. Through cooperation and operation with high-quality international platforms such as dramafever, VIKI, youtube, etc., it has achieved global click coverage on new media channels of film and TV series. In the same frequency era, embrace the future. Culture must rise with the times, change with the times and resonate with the times. The Internet has profoundly changed the world and the times, and mobile Internet has created infinite possibilities for us. How to create the soul of high-quality content, how to ride the mobile Internet Express, and how to grasp the trend of the mainstream of the times are the core of future development. Hualu banner will embrace the future with a more open mind, adhere to the core business philosophy of "talent leading, mechanism leading, content leading", focus on building a new cultural and creative operation chain platform with resource aggregation as the driving force, quality content as the competitiveness, business operation and industrial extension as the expansion force, deeply cultivate the new cultural and creative operation chain, and create multi-level creative students State system, to help China's cultural prosperity.

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