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四川白塔新联兴陶瓷集团公司地处川南的威远县，始建于1979年，是一家专业生产销售建筑陶瓷砖的大型民营股份制企业，有着悠久的发展历史和深厚的陶瓷文化底蕴。
公司具有雄厚的规模实力与发展潜力。深耕中国陶瓷行业38年，由小变大、由弱变强，雄踞中国西部规模较大、市场覆盖面较宽、品牌影响力较广、科研能力较强的行业标杆，系中国陶瓷工业协会副理事长单位、中国建筑卫生陶瓷协会副会长单位、国家标准制定企业。建有四川省级技术中心、四川省院士（专家）工作站，与四川大学、陕西科技大学、兰州理工大学等高校建有联合技术中心和校企试验实训基地。
公司具有雄厚的研发实力与制造能力。在陶瓷研发与制造业务领域具有较强的创新能力，取得100多项国家专利技术，公司拥有10条现代化的陶瓷生产线，采用陶瓷生产工艺及技术装备，瓷砖年产能5000万平方米，产品涵盖内墙砖、外墙砖、地砖三个系列上千个品种，规格、花色、品类齐全配套。以雄厚的研发实力、优秀的制造能力、完善的营销网络、良好的品牌形象，形成了集设计、研发、制造、营销、服务于一体的完整产业链，具备独特的产业价值和市场竞争优势。
公司具有良好的品牌形象与市场口碑。培育出“白塔牌”、“麦氏牌”、“凤凰牌”、“建德牌”、“百舸牌”、“芭玛贝珂牌”、“塔鑫牌”七个品牌，企业品牌形象好、市场影响力大，在消费者中有良好口碑，在市场上享有很高声誉，与海内外众多直销单位、房地产商、建筑设计单位建立了良好的合作关系。
Sichuan Baita xinlianxing Ceramics Group Co., Ltd. is located in Weiyuan County, South Sichuan Province. It was founded in 1979. It is a large-scale private joint-stock enterprise specializing in the production and sale of building ceramic bricks. It has a long history of development and profound ceramic culture. The company has strong scale strength and development potential. After 38 years of deep cultivation in China's ceramic industry, it has grown from small to large, from weak to strong. It is the industry benchmark with large scale, wide market coverage, wide brand influence and strong scientific research ability in Western China. It is the vice president unit of China Ceramic Industry Association, vice president unit of China Construction and health Ceramics Association and national standard setting enterprise. It has Sichuan provincial technology center, academician (expert) workstation of Sichuan Province, and joint technology center and school enterprise experimental training base with Sichuan University, Shaanxi University of science and technology, Lanzhou University of technology and other universities. The company has strong R & D strength and manufacturing capacity. With strong innovation ability in the field of Ceramic R & D and manufacturing business, the company has obtained more than 100 national patent technologies. The company has 10 modern ceramic production lines, adopting ceramic production technology and technical equipment. The annual production capacity of ceramic tiles is 50 million square meters. The products cover more than 1000 varieties of three series of internal wall tiles, external wall tiles and floor tiles, with complete specifications, colors and categories. With strong R & D strength, excellent manufacturing capacity, perfect marketing network and good brand image, it has formed a complete industrial chain integrating design, R & D, manufacturing, marketing and service, with unique industrial value and market competitive advantage. The company has a good brand image and market reputation. The company has cultivated seven brands, namely "white tower brand", "Maishi brand", "Phoenix brand", "Jiande brand", "Baige brand", "bamabeke brand" and "tahin brand". The company has good brand image, great market influence, good reputation among consumers, high reputation in the market, and established good reputation with many direct sales units, real estate developers and architectural design units at home and abroad partnership.
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