迪葵纳Dequanna品牌怎么样 申请店铺
韩都衣舍电子商务集团股份有限公司,迪葵纳Dequanna,上市公司,韩风快时尚品牌,国内颇具影响力的中老年女装品牌,其以舒适性为基础的韩风时尚妈妈装而享誉市场
迪葵纳是韩都衣舍旗下原创设计品牌。
韩都衣舍并购了线上中老年女装品牌ANYMO艾茉。迪葵纳秉承了ANYMO艾茉的设计风格。
韩都衣舍集团又推出了一个新的线上女装子品牌迪葵纳Dequanna,该品牌的定位是“韩风时尚妈妈装”。
品牌释义
迪葵纳在葡语系国家常被用于女性名字,意为“阳光的女人”。迪葵纳的吉祥物是望日莲(Sunflower),因其花常朝着太阳而得名。望日莲的花语是太阳,象征信念、光辉、高傲、忠诚、爱慕、勇敢的去追求自己想要的幸福、沉默的爱。这正是迪葵纳所倡导的成熟女性的生活态度和信条——做一个阳光幸福的女人(Sunny and Happy Lady)。
品牌特色
Dequanna迪葵纳根据中老年女性的特殊身体特征,重新定义了适合中老年女性的基本廓形和版型,并设计出了覆盖全品类的款式库,极大丰富了中老年女装的产品样式,改变了中老年女装“千篇一律”、“一款穿十年”的落后面貌,还中老年女性一个丰富多彩的着装世界。
迪葵纳的设计以舒适性为基础
(1)SAF廓形自适应微调技术
SAF技术可以轻松的实现针对妈妈人群的普遍舒适性。从此,妈妈装的设计开始跳出呆板的H、O廓形,迈向自由奔放的时尚潮流前沿。
(2)PSD透视结构立体剪裁
Dequanna迪葵纳60%以上的版型采用PSD。PSD的优点是“随心所欲,按需排线”,而局部PSD技术更大大增加了裁剪的灵活性,可以贴合妈妈身体形态的变化。实践证明,立体剪裁让妈妈装穿起来更舒适。
(3)CFSP定制亲肤处理面料
CFSP是一种令面料更环保、更安全的处理技术。2012年,Dequanna迪葵纳提高了CFSP面料植物纤维含量、加捻强度等指标,这使得我们生产的妈妈装手感更亲切,质地更细腻、柔软。
Handu clothing e-commerce Group Co., Ltd., dikuna dequanna, a listed company, Hanfeng fast fashion brand, an influential middle-aged and elderly women's clothing brand in China. Dikuna is the original design brand of handu clothing, which is famous for its comfort based Hanfeng fashion mother's clothing. Handu Clothing Co., Ltd. acquired the online middle-aged and elderly women's wear brand anymo Aima. Dijuna inherits the design style of aymo. Handu clothing group has launched a new online women's clothing sub brand, dequanna, which is positioned as "Hanfeng fashion mother's wear". Dikuna is often used as a female name in Portuguese speaking countries, which means "sunshine woman". Dikuna's mascot is sunflower, named for its flowers often facing the sun. The flower language of wangri lotus is the sun, which symbolizes faith, brilliance, pride, loyalty, love and brave pursuit of happiness and silent love. This is the life attitude and creed of mature women advocated by diguna - to be a sunny and happy lady. According to the special physical characteristics of middle-aged and old women, dequanna redefined the basic silhouette and version suitable for middle-aged and old women, and designed a style library covering all categories, which greatly enriched the product style of middle-aged and old women's wear, changed the backward appearance of "stereotyped" and "one wear for ten years", and also enriched the middle-aged and old women's wear Colorful dress world. Dikuna's design is based on comfort. (1) saf technology can easily achieve universal comfort for mothers. From then on, the design of mother 's clothing began to jump out of the rigid H and O silhouettes and move towards the free and unrestrained fashion trend. (2) More than 60% of dequanna's models adopt PSD. The advantage of PSD is "line up as you want", while the local PSD technology greatly increases the flexibility of cutting, which can fit the change of mother's body shape. Practice has proved that the three-dimensional tailoring makes mother's clothes more comfortable. (3) CFSP custom skin friendly fabric CFSP is a more environmentally friendly and safer processing technology. In 2012, dequanna dikuna increased the plant fiber content, twisting strength and other indicators of CFSP fabric, which made our mother's clothing feel more friendly, texture more delicate and soft.
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