微视CCTV品牌怎么样 申请店铺
北京中电高科技电视发展有限公司成立于1992年11月,是中国国际电视总公司的全资子公司,注册资金7000万。公司目前主要负责CCTV微视、台观众呼叫中心、台各频道新媒体项目等项目。
CCTV微视是一款中央电视台台属的,由台总编室分管的央视官方社交电视客户端。CCTV微视融合多种互联网社交互动形式,围绕电视播前、播中、播后三大环节,通过边看边聊、互动、评论、交流、分享和社交的方式,使节目和用户、嘉宾主持人和用户、用户和用户之间进行互动,形成了一个以央视节目内容为核心的社交平台,现已成为电视与用户之间的重要的纽带,形成一个“看电视的朋友圈”。该项目持续运营过程中已开发出一整套基于电视节目垂直领域的社交互动方法,通过TV圈、群组等核心模块,实现了大屏和小屏的结合,开创了央视节目新媒体推介的新模式,成功发展了大量的央视新媒体用户,在央视各频道和栏目中得到广泛应用。
Founded in November 1992, Beijing Zhongdian hi tech TV Development Co., Ltd. is a wholly-owned subsidiary of China International Television Corporation with a registered capital of 70 million yuan. At present, the company is mainly responsible for CCTV micro vision, audience call center, new media projects of various channels, etc. CCTV micro TV is an official social TV client of CCTV, which belongs to CCTV and is under the charge of the chief editorial office of CCTV. CCTV micro TV integrates various forms of Internet social interaction. Around the three links before, during and after TV broadcasting, it makes programs and users, guest hosts and users, users and users interact by watching and chatting, interacting, commenting, communicating, sharing and socializing, forming a social platform with CCTV program content as the core, which has become TV and using An important link between households forms a "circle of friends watching TV". During the continuous operation of the project, a set of social interaction methods based on the vertical field of TV programs have been developed. Through core modules such as TV circle and group, the combination of large screen and small screen has been realized, creating a new mode of new media promotion of CCTV programs, successfully developing a large number of new media users of CCTV, and widely used in CCTV channels and columns.
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