良木缘品牌怎么样申请店铺

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良木缘在咖啡豆行业中的票数：332 更新时间：2025-07-01

良木缘是哪个国家的品牌？「良木缘」是成都良木缘咖啡文化传播有限公司旗下著名品牌。该品牌发源于四川省成都市，由创始人刘 *在1998年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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良木缘咖啡文化传播有限公司是一家经营休闲咖啡，传播咖啡文化的零售连锁企业。

名字由来

古书《诗经》中有云：“良禽择木而栖，良将择主而侍。”意为好鸟会选择枝繁叶茂的大树栖息，而有才华和能力的人则会选择开明的将主共创事业。“良木缘”的品牌名字亦是取其深刻内涵而得之。

稳健发展

九十年代初，创始人以其在新加坡咖啡豆烘焙专业公司UBTS的多年管理经验，以及与UBTS签订技术及设备引进协议，进入中国注册了“良木缘”咖啡品牌。

良木缘自1998年创牌发展至今，在成都及北京、西安、重庆、武汉、拉萨等全国主要城市已有近50家直营店和特许加盟连锁店。公司依据协业与分业的原则，以强势的品牌形象、浓郁的文化氛围、独特的运作模式启动咖啡连锁市场，以咖啡馆为载体，为顾客倾心营造亲切、温馨、文化、优雅的第三生活空间。

产业发展以经营咖啡连锁为主，辅以教学培训、产品研发、物流配送、管理咨询等。

Liangmuyuan Coffee Culture Communication Co., Ltd. is a retail chain enterprise dealing in leisure coffee and spreading coffee culture. The name comes from the ancient book of songs, which says: "good birds choose trees to live in, and good generals choose their masters to serve." A good bird will choose a tree with luxuriant branches to live in, while a talented and capable person will choose an open-minded one to create a common cause. The brand name of "liangmuyuan" is also derived from its profound connotation. In the early nineties of steady development, the founder, with years of management experience in ubts, a coffee bean baking company in Singapore, and signed a technology and equipment import agreement with ubts, entered China and registered the "liangmuyuan" coffee brand. Since its establishment and development in 1998, liangmuyuan has nearly 50 Direct stores and franchise chains in Chengdu, Beijing, Xi'an, Chongqing, Wuhan, Lhasa and other major cities in China. According to the principle of cooperation and division of business, the company starts the coffee chain market with a strong brand image, strong cultural atmosphere and unique operation mode, and takes the coffee shop as the carrier to create a kind, warm, cultural and elegant third living space for customers. The industrial development is dominated by coffee chain operation, supplemented by teaching and training, product research and development, logistics distribution, management consulting, etc.

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