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“冠福”是福建冠福现代家用股份有限公司的企业字号，具有“质量服务争同行桂冠、技术创新为人类造福”的寓意。2000年6月2日，冠福股份前身福建省德化冠福陶瓷有限公司变更改制为福建省泉州冠福集团有限公司，并最终在2002年9月28日又改制变更为现在的——福建冠福现代家用股份有限公司。

基于企业统一CI形象设计的需要，冠福股份成立后，加大品牌战略的推进，将冠福商标标识从原来“冠福＋”变更注册登记为“冠福＋”。其中“”图形商标的设计充分借鉴和吸收原有商标设计理念和构成要素，并根据公司在全国各地的五天销售系统的字号增加“5”的元素，将代表生产系统冠福的“G”和代表销售网络五天分销的“5”有机结合起来，暗喻股份公司在新的世纪里施行生产科研和市场营销同时并举的美好愿景，进一步地充实丰富了公司主商标企业文化内涵。红色基色调为统一VI视觉效果，体现了冠福事业蒸蒸日上、大胆创新、最终取得成功的奋斗愿景。

福建冠福现代家用股份有限公司是一家集日用陶瓷、竹木、玻璃、不锈钢等家用品的研发、生产、销售、服务为一体的上市公司（股票简称冠福家用，股票代码：002102）。

和谐发展迅速------公司1999年12月成立，现占地705亩，标准厂房35万平方米，大小窑炉生产线30多条，员工5000多人。下辖冠杰冠峰、冠福窑礼瓷、御窑珍瓷、华鹏花纸、冠林竹木和上海五天实业七家控股子公司与全国43家五天分销公司。累计纳税4亿多元（2009年首次突破亿元大关）是国内产销规模名列前茅的日用陶瓷制造企业，也是中国最大规模的高耐热陶瓷生产基地，公司为“国家重点高新技术企业”，福建省“高新技术企业”、“花园式单位”、“最佳信用企业”、“思想工作优秀企业”“百家重点工业企业”“先进基层党组织”。

质量管理规范------1999年公司在德化首家通过ISO9002质量管理体系认证，进而通过ISO9001:2000认证及输美认证,CSGC产品认证、ISO14001:2004环境管理体系认证，获采用国际先进标准证书省级计量管理体系认证,并成功导入了CI企业形象战略、K3/ERP计算机管理系统。

创新成果显著------公司在全省首家建立日用瓷“省级企业技术中心”，与诸多高校建立共研机构，自主研发创新了高耐热陶瓷煲金玉瓷骨锂瓷、骨质瓷、白云瓷、腊石瓷、青古瓷、青玉瓷等八大瓷种，年产上亿件产品。“高耐热陶瓷”被列入国家火炬计划项目获福建省政府科技进步三等奖，泉州市政府最高科技奖“市长特别奖”；骨锂瓷产品获得福建省政府创新基金及福建省优秀新产品二等奖。并强化废瓷品、余料、余热、废水等资源的循环再生利用，成为环境友好型、节约型和谐企业。

创建卓越品牌------公司拥有“冠福”、“福康”、“华鹏”、“冠峰”、“冠福窑”、“御窑珍瓷”、“铂锐斯”、“姬弗娜”八大陶瓷品牌，“华鹏”、“冠福”牌日用陶瓷产品连续被评为“国家免检产品”，“冠福牌”日用陶瓷为“中国名牌产品”，“冠福”为福建省“企业知名字号”，“福康”为福建名牌产品。

营销网路健全------全国各大中城市分布有公司统一以“五天”为商号的43家“五天分销公司”，产品进入8000多万家超市、大卖场，拥有五亿多忠实的客户群体，是美国、意大利等国知名品牌在中国的总代理。占地130亩，建筑面积14万平方米的上海五天分销总部融汇了陶瓷、玻璃、竹木家用品城、海克瑞斯酒店用品唛场、智造空间旗舰店，文化创意产业、新型创意家用品均价折扣连锁店“一伍一拾”模式，将成为全国最大家用品营销网络，同时，产品远销欧美世界各国。

发展战略科学------以打造中国家用品第一品牌、丰富家居时尚文化、提升大众生活品味，振兴民族家用品工业为己任的“中国?冠福家用”和“中国?五天分销”必将进入中国家用品行业最著名品牌的前列，成为未来中国最大的家用品制造商、分销商、渠道商，创中国家用品的世纪辉煌，圆瓷都人的强国梦想。

"Guanfu" is the enterprise name of Fujian Guanfu modern household Co., Ltd., which has the meaning of "quality service competing for the title of peer, technological innovation for the benefit of mankind". On June 2, 2000, Fujian Dehua Guanfu Ceramics Co., Ltd., the predecessor of Guanfu Co., Ltd., was changed into Fujian Quanzhou Guanfu Group Co., Ltd. and finally changed into Fujian Guanfu modern household Co., Ltd. on September 28, 2002. Based on the need of unified CI image design of the enterprise, after the establishment of Guanfu Co., Ltd., the promotion of brand strategy will be increased, and the trademark logo of Guanfu will be changed from the original "Guanfu +" to "Guanfu +". Among them, the design of "graphic trademark" fully draws on and absorbs the original trademark design concept and elements, and adds "5" elements according to the company's brand name of five-day sales system in all parts of the country. It organically combines the "g" representing the production system Guanfu and the "5" representing the five-day distribution of the sales network, implying that the company will carry out production research and marketing in the new century The vision of marketing simultaneously enriches the corporate culture of the company's main trademark. The basic color of red is a unified VI visual effect, which embodies the vision of Guanfu's career, which is thriving, bold and innovative, and ultimately successful. Fujian Guanfu modern household Co., Ltd. is a listed company (Stock Code: 002102) integrating research and development, production, sales and service of household appliances such as daily ceramics, bamboo, glass and stainless steel. Harmonious development is rapid ------ the company was established in December 1999, now covers an area of 705 mu, standard factory building of 350000 square meters, more than 30 production lines of large and small kilns, and more than 5000 employees. Under the jurisdiction of Guanjie Guanfeng, Guanfu Yaoli porcelain, yuyaozhen porcelain, Huapeng paper, Guanlin bamboo and wood, seven holding subsidiaries of Shanghai five day industry and 43 five day distribution companies in China. With a total tax payment of more than 400 million yuan (the first time in 2009 to break the hundred million yuan mark), it is a domestic ceramic manufacturing enterprise with the largest scale of production and sales, and also the largest production base of high heat-resistant ceramics in China. The company is a "national key high-tech enterprise", and "high-tech enterprise", "garden type unit", "best credit enterprise" and "excellent enterprise in ideological work" in Fujian Province“ 100 key industrial enterprises and advanced grassroots party organizations. Quality management standard: in 1999, the company passed the ISO9002 quality management system certification first in Dehua, and then passed the ISO9001:2000 certification and the United States export certification, CSGC product certification, ISO14001:2004 environmental management system certification, and obtained the provincial measurement management system certification using the international advanced standard certificate, and successfully introduced the CI enterprise image strategy and K3 / ERP computer management system. Remarkable innovation achievements ---- the company is the first to establish a "provincial enterprise technology center" for daily use porcelain in the province, and a joint research institute with many universities. It has independently developed and innovated eight kinds of porcelain, including gold, jade, bone, white cloud, wax, ancient and jade, with an annual output of over 100 million products. "High heat resistant ceramics" was listed in the national Torch Program and won the third prize of Fujian provincial government for scientific and technological progress, the highest scientific and technological award of Quanzhou Municipal government "mayor's special award", and the bone lithium porcelain products won the second prize of Fujian Provincial Government Innovation Fund and Fujian excellent new products. And strengthen the recycling and reuse of waste porcelain products, surplus materials, waste heat, waste water and other resources, so as to become an environment-friendly, energy-saving and harmonious enterprise. Create excellent brand ---- the company has eight ceramic brands, namely "Guanfu", "Fukang", "Huapeng", "Guanfeng", "Guanfu kiln", "Yuyao precious porcelain", "platinum Ruisi" and "jifuna". Huapeng "and" Guanfu "daily ceramic products have been continuously rated as" National inspection free products "," Guanfu "daily ceramics as" China famous brand products "and" Guanfu " It is a famous brand in Fujian Province and Fukang is a famous brand in Fujian Province. Sound marketing network - 43 "five-day distribution companies" with "five-day" as their business name are distributed in large and medium-sized cities across the country. Their products have entered more than 80 million supermarkets and hypermarkets, with more than 500 million loyal customer groups. They are the general agents of famous brands in China, such as the United States and Italy. Covering an area of 130 Mu and a building area of 140000 square meters, Shanghai five-day distribution headquarters integrates ceramics, glass, bamboo and wood home products city, haikeris hotel supplies mark field, intelligent manufacturing space flagship store, cultural and creative industries, new creative home products average price discount chain store "one and a half" mode, which will become the most popular product marketing network in China. Meanwhile, the products are exported to Europe, the United States and other countries 。 Developing strategic science -- "Guanfu home" and "China five day distribution" will surely enter the forefront of the most famous brands in China's home products industry, become the largest manufacturer, distributor and channel provider of home products in China in the future, and create a China The century glory of national products and the dream of a powerful country of the people in the capital of porcelain.

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