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AND1在篮球鞋行业中的票数：639 更新时间：2025-07-09

AND1是哪个国家的品牌？「AND1」是安德万(上海)商贸有限公司旗下著名品牌。该品牌发源于美国，由创始人林 * 萍在1993年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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始创于1993年美国，专业生产篮球鞋、篮球服、T-shirts等产品的篮球装备知名品牌，个性化的设计与经典语言为其特色

1993 年，三个在校大学生赛斯•格杰(Seth Berger)、汤姆•奥斯汀(Tom Austin)和杰•吉尔伯特(Jay Gilbert)，在参观芝加哥一个运动商品展后得出一个结论:美国已经没有够酷的东西了。于是，这三个大学生决定，自己来为真正的球手(The Player)创造一个品牌。在回家的路上，他们在餐巾纸上写下了几句街头篮球trash talk(后来发展成经典的垃圾话T恤衫系列)-AND1就这样开始了。2018年，AND1品牌以Born to play的理念，正式来到中国市场，带着纯粹的街球灵魂，为内心渴望与众不同的玩家提供Swag的街头装备和释放自我的舞台。

在篮球运动中，双方运动员除身体、技术等对抗外，同时也以相互挑衅、斗嘴的话语进行身体层面的角逐，这就是垃圾话(Trash Talk)文化。AND1 在品牌伊始，即创造性地将街头篮球中具有挑衅色彩的垃圾话应用到产品上，将那些街头球场上随处可见的垃圾话，以一种具象的形式呈现在球手眼前。垃圾话T恤衫一经推出便广受追捧，从一开始在三位创始人的汽车后备箱中，迅速占领全美市场。

1994 年，垃圾话T恤衫在美国市场捷报频传，AND1 品牌决定为真正的球手创造一个属于他们的形象——The Player。The Player 诠释了 AND1 品牌源自街头篮球的独特DNA，并开始在美国主流篮球世界中 ( 校园、职业篮球 ) 掀起一场革命，越来越多的街头篮球英雄相继走出阴影，来到聚光灯之下，为自己的街区、城市带来光彩。The Player 崇尚“英雄莫问出处”的球场态度，他没有面孔，也没有种族，鼓励真正的球手只要球技够强，就该无所顾忌地在球场上喷垃圾话，感受街头篮球真正的魅力，享受多方位击败对手的快感。The Player 这种与“无名小卒”站在同一阵营的举动，迅速俘获大批拥趸，越来越多的年轻人开始将 The Player 的形象纹在身上，当作图腾和信仰。

Founded in 1993 in the United States, it is a famous basketball equipment brand specializing in the production of basketball shoes, basketball clothes, T-shirts and other products. Its characteristics are personalized design and classic language. In 1993, three college students, Seth Berger, Tom Austin and Jay Gilbert, came to a conclusion after visiting a Chicago sports goods exhibition: the United States has There's nothing cool about it. So the three college students decided to create a brand for the player. On their way home, they wrote a few sentences on napkins about street basketball trashtalk (later developed into a classic rubbish talk T-shirt Series) - and1 just started. In 2018, with the concept of borntoplay, the brand of and1 officially came to the Chinese market. With its pure streetball soul, it provides swag's street equipment and a stage to release itself for players who are eager to be different. In basketball, in addition to physical and technical confrontations, the players of both sides also compete at the body level with each other's provocative and bickering words, which is the trashtalk culture. At the beginning of the brand, and1 creatively applied the provocative rubbish words in street basketball to the products, and presented those rubbish words everywhere on the street court in a concrete form to the players. As soon as the junk talk T-shirt was launched, it was widely sought after. From the beginning, it quickly occupied the American market in the car trunk of the three founders. In 1994, the junk talk T-shirt became popular in the U.S. market, and the and1 brand decided to create an image of the player for real players. The player interprets the unique DNA of and1 brand derived from street basketball, and starts to set off a revolution in the mainstream basketball world (campus, professional basketball) in the United States. More and more street basketball heroes have stepped out of the shadows and come to the spotlight, bringing luster to their own streets and cities. The player advocates the court attitude of "heroes don't ask where they come from". He has no face or race. He encourages real players to spray rubbish on the court, feel the real charm of street basketball and enjoy the pleasure of beating opponents in multiple directions as long as their skills are strong enough. The player's action of standing in the same camp with "nobody" quickly captured a large number of fans. More and more young people began to tattoo the player's image on their bodies as a totem and belief.

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