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Founded in 1993 in the United States, it is a famous basketball equipment brand specializing in the production of basketball shoes, basketball clothes, T-shirts and other products. Its characteristics are personalized design and classic language. In 1993, three college students, Seth Berger, Tom Austin and Jay Gilbert, came to a conclusion after visiting a Chicago sports goods exhibition: the United States has There's nothing cool about it. So the three college students decided to create a brand for the player. On their way home, they wrote a few sentences on napkins about street basketball trashtalk (later developed into a classic rubbish talk T-shirt Series) - and1 just started. In 2018, with the concept of borntoplay, the brand of and1 officially came to the Chinese market. With its pure streetball soul, it provides swag's street equipment and a stage to release itself for players who are eager to be different. In basketball, in addition to physical and technical confrontations, the players of both sides also compete at the body level with each other's provocative and bickering words, which is the trashtalk culture. At the beginning of the brand, and1 creatively applied the provocative rubbish words in street basketball to the products, and presented those rubbish words everywhere on the street court in a concrete form to the players. As soon as the junk talk T-shirt was launched, it was widely sought after. From the beginning, it quickly occupied the American market in the car trunk of the three founders. In 1994, the junk talk T-shirt became popular in the U.S. market, and the and1 brand decided to create an image of the player for real players. The player interprets the unique DNA of and1 brand derived from street basketball, and starts to set off a revolution in the mainstream basketball world (campus, professional basketball) in the United States. More and more street basketball heroes have stepped out of the shadows and come to the spotlight, bringing luster to their own streets and cities. The player advocates the court attitude of "heroes don't ask where they come from". He has no face or race. He encourages real players to spray rubbish on the court, feel the real charm of street basketball and enjoy the pleasure of beating opponents in multiple directions as long as their skills are strong enough. The player's action of standing in the same camp with "nobody" quickly captured a large number of fans. More and more young people began to tattoo the player's image on their bodies as a totem and belief.

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