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The predecessor of Shanghai Daifu Jewelry Co., Ltd. is a silver and jade handicraft workshop. After years of accumulation and inheritance, it has now formed an international modern jewelry enterprise with silver and jadeite as the main part and jewelry and gold as the auxiliary part, integrating design and development, production and processing, wholesale and retail, brand operation and cultural promotion. The brands, such as Dai Sifu, Yu RUSI, Fu Yunlai, Yu Shengqing, and Yu Shengyuan all belong to the company. Headquartered in the economic and cultural center of Shanghai, Dafu has an operation center in charge of the expansion and terminal operation of the company's franchised and direct chain stores, which is affected by the background of a prosperous metropolis. At the same time of inheriting the traditional Chinese culture idea, Dai Fu also infuses the international fashion design idea into every ornament. The unique design quality has written the Oriental fashion art taste. Through the exquisite handcraft craft, carves out a piece of fine jade art boutique. Years of careful management has gradually formed a unique brand culture and business philosophy. Dafu will uphold the enterprise spirit of "unity, pragmatic innovation". The radiation development strategy based on the industry, through the radiation business promotion and expansion, forms the mutual promotion business development mode, and with the new alliance mode, the one-stop service concept team service scope covers more than 20 provinces and cities across the country. At present, it has more than 100 direct stores and franchise stores.

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