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江南布衣于2011年推出的童装设计师品牌，定位于28-40岁的中产阶级家庭，致力于为3-9岁的孩童提供纯粹、自然、趣味的享受

2011年，集团推出了童装品牌jnby by JNBY，被亲切的称呼为小“jnby”。品牌以“自由的想象力”为口号，为28-40岁的中产阶级家庭打造具个性和想象力的服饰系列，借助当代艺术的观念表达，强调互动的体验宗旨，以“自由、想象力、快乐、真实”为设计核心，让每个家庭充分感受生活的乐趣。与此同时，鼓励家长与孩子一同成长，唤起家长童心之时，一起寻找更自由、更纯粹、更快乐的交流及思考空间，展现孩子们真实的天性，让每一位家长能真切体会到孩子独有的天赋，更充盈地体会生活之美。

江南布衣创立于1994年，总部位于中国杭州。本着立足“更好地设计，更好地生活”的核心价值理念，打造为中国好的设计平台，影响及改变人们的生活方式。

经过20多年的发展，集团创立了独具特色的五个服装品牌——JNBY、速写（CROQUIS）、less、jnby by JNBY、Pomme de terre（蓬马），此外，还将其对生活的理解转化出家居系列JNBY HOME以及家具品牌悖论集。用设计感受生活，以适度设计为核心，不标榜华丽。以平实的生活态度理解生活，注重平面视觉语言，表现出不同风格的人，具有亲和，且个性鲜明的特质。

Jiangnan cloth launched the children's wear designer brand in 2011, which is located in the middle-class families aged 28-40. It is committed to providing pure, natural and interesting enjoyment for children aged 3-9. In 2011, the group launched the children's wear brand JNBY JNBY, which is affectionately called "little JNBY". With the slogan of "free imagination", the brand creates a personalized and imaginative clothing series for middle-class families aged 28-40. With the help of the concept expression of contemporary art, it emphasizes the purpose of interactive experience, with "freedom, imagination, happiness and reality" as the design core, so that every family can fully experience the joy of life. At the same time, parents are encouraged to grow up together with their children, to find a more free, pure and happy space for communication and thinking together, to show the real nature of children, so that every parent can truly experience the unique talent of children, and more fully experience the beauty of life. Jiangnan cloth clothing was founded in 1994, with its headquarters in Hangzhou, China. Based on the core value concept of "better design, better life", build a good design platform for China, influence and change people's life style. After more than 20 years of development, the group has created five unique clothing brands - JNBY, Croquis, less, jnbybyjnby, pommedeterre. In addition, it has transformed its understanding of life into a series of jnbyhome and a collection of furniture brand paradoxes. Feel life with design, take moderate design as the core, not flaunt luxuriance. To understand life with a plain attitude, pay attention to plane visual language, show different styles of people, have affinity, and distinct personality.

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