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德诚集团始创于2002年，位于历史悠久的福州市，总部地处金山工业集中区浦上园，集创意企划、设计研发、制造加工、品牌营销为一体，是中国珠宝行业大型企业。

经过十几年的积累和发展，集团如今已形成“两大生产基地、四大营销中心、两大黄金营销品牌、一个零售全品类珠宝品牌”的战略布局，目前在职员工5000余人。两大生产基地分别位于深圳和福州；四大营销中心分别为位于福州市台江特艺城的福建营销中心，位于深圳市罗湖区水贝珠宝产业集聚基地的深圳营销中心，位于北京市西城区万特珠宝国际饰品交易中心的北京营销中心，位于济南市国际珠宝交易中心的山东营销中心。

德诚集团始终专注企业文化的建设和沉淀，着力于打造 产品+ 文化+ 时尚 的无穷魅力。集团始终秉承“德如玉、诚似金”的企业核心价值观，形成了一支“有梦想、懂技术、善管理”的优秀人才团队，拥有时尚的CIS企业形象识别系统和SI终端形象系统，拥有科学、实用的店面管理制度与配套服务体制，成为以“技术密集、资本密集、人才密集”为特征的大型现代企业集团。

集团目前拥有“金德尚”、“鑫囍缘”、“DIASENN·德诚珠宝”三大品牌。其中，“金德尚黄金”和“鑫囍缘珠宝”目前在全国15个省市拥有近万个销售网点。借力固有品牌的市场号召力，集团于2014年强势推出“DIASENN·德诚珠宝”全品类零售珠宝品牌。

Founded in 2002, Decheng group is located in Fuzhou City with a long history. Its headquarter is located in Pushang Park, Jinshan industrial concentration zone. It integrates creative planning, design and research, manufacturing and processing, and brand marketing. It is a large-scale enterprise in China's jewelry industry. After more than ten years of accumulation and development, the group has now formed a strategic layout of "two production bases, four marketing centers, two gold marketing brands, and one retail jewelry brand". At present, it has more than 5000 employees. The two production bases are located in Shenzhen and Fuzhou respectively; the four marketing centers are Fujian marketing center located in Taijiang Special Arts City, Fuzhou, Shenzhen marketing center located in Shuibei jewelry industry cluster base, Luohu District, Shenzhen, Beijing Marketing Center located in wante jewelry international jewelry trading center, Xicheng District, Beijing, Shandong marketing center, Jinan International Jewelry Trading Center Heart. Decheng group has always focused on the construction and precipitation of corporate culture, focusing on creating the infinite charm of product + culture + fashion. The group has always adhered to the core values of "virtue is like jade, sincerity is like gold", formed an excellent talent team with "dream, know technology, good management", with fashionable CIS enterprise image recognition system and Si terminal image system, scientific and practical store management system and supporting service system, and become a "technology intensive, capital intensive, talent intensive" special A large modern enterprise group. At present, the group has three major brands, namely "jindeshang", "Xinfuyuan" and "diasenn · Decheng jewelry". Among them, "jindeshang gold" and "Xinfuyuan jewelry" currently have nearly 10000 sales outlets in 15 provinces and cities across the country. Taking advantage of the market appeal of the inherent brand, the group strongly launched the "diasenn · Decheng jewelry" full category retail jewelry brand in 2014.

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