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Founded in 1886 in the United States, Sears and Roebuck, a large department store chain founded by mail order from farmers, is a large private retail group in the world. Its founder, Richard W. Sears, began to try mail order products in 1884 and founded Sears mail order company in 1886. He began to specialize in mail order business, selling small products such as watches, watch chains, watch needles, jewelry and diamonds. Sears company adapts to the changes of market situation, constantly adjusts its marketing strategy, and develops at an amazing speed. In 1900, when the method of cash on delivery was just emerging, Sears immediately realized that it was a very feasible method, and soon implemented the method of "goods before payment". This change brought a large number of orders to Sears. The company surpassed its competitor ward in this year. The sales of ward in this year was 8.5 million dollars, while Sears's sales reached 10 million dollars. From 1925, Sears began to enter the department store. In 1925, it opened more than 300 department stores one after another. In 1931, the turnover of its retail business exceeded that of mail order. In recent years, the market has changed a lot. With the rapid development of new business forms such as supermarkets, warehouse stores and convenience stores, the department stores have gradually declined. It wasn't until the early 1990s that Wal Mart, which started with discount stores, overtook Sears. Sears company has experienced several major changes in American social life, kept up with the trend, grew and developed steadily, and became a successful and profitable enterprise in the United States. Although Sears company has no remarkable contribution in the field of adopting professional technology, it has a great impact on the shopping and lifestyle of American consumers. The main successful experience of "department store king" after a hundred years is: never stick to the rules, but change with the change of the situation. The needs of farmers are different from those of urban consumers. Although the purchasing power of farmers is not high, on the whole, it is a huge market. To develop this market, we must adopt a set of targeted management methods. First, we must organize production and provide goods that meet the needs of rural areas. Secondly, we should ensure stable price, stable supply, durable products, overcome the difficulties of inconvenient transportation, pay the goods on time, and establish a good business reputation. Sears was acquired by Kmart in 2005.

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