Sears品牌怎么样申请店铺

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Sears在购物网行业中的票数：216 更新时间：2025-05-18

Sears是哪个国家的品牌？「Sears」是美国西尔斯百货公司旗下著名品牌。该品牌发源于美国，由创始人艾迪·兰伯特在1886年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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创于1886年美国，世界较大的私人零售业集团企业，以向农民邮购起家的大型百货连锁企业

西尔斯·罗巴克（ Sears and Roebuck）公司是一家以向农民邮购起家的零售公司。它的创始人理查德·w·西尔斯在1884年就开始尝试邮购商品，1886年创建了西尔斯邮购公司，开始专门从事邮购业务，出售手表、表链、表针、珠宝以及钻石等小件商品。西尔斯公司顺应市场形势的变化，不断调整自己的营销策略，以惊人的速度发展起来。1900年，当货到付款的销售方式刚刚兴起时，西尔斯公司马上意识到这是一个非常可行的方法，并很快实行“先货后款”的方式。这一变化给西尔斯带来大量的订单，公司在这一年超过了其竞争对手沃德公司，这一年沃德公司的销售额是850万美元，而西尔斯的销售额达到1000万美元。

从1925年开始，西尔斯公司开始进入百货商店的经营。在1925年间，它陆续开设了300多家百货商店，1931年其零售业务营业额超过邮购的营业额。近年来，市场变化巨大，以超级市场、仓储商店、便利店等新型业态发展势头迅猛，百货商店业态逐渐衰落。直到20世纪90年代初，以折扣店起家的沃尔玛公司才超过了西尔斯公司。

西尔斯公司经历了美国社会生活的几次大变革，跟上了潮流，在稳定中增长和发展，成为美国经营成功和赚钱的企业，西尔斯公司虽在采用专业技术领域并无令人瞩目的贡献，但它对美国消费者的购物及生活方式，都产生了很大影响。

“百货王”历经百年不衰，其主要成功经验是：决不墨守成规，而是随着形势变化而变化。农民的需要与城镇消费者又不相同，农民购买力虽不高，总体上却是一个巨大的市场，要开拓这个市场，非采取一套有针对性的经营方式不可，首先是组织生产和提供符合农村需要的商品。其次是要做到价格，供应稳定，产品耐用，还要克服交通不便的困难，准时付货，建立良好的商业信誉。

西尔斯公司于2005年被美国凯马特(Kmart)并购。

Founded in 1886 in the United States, Sears and Roebuck, a large department store chain founded by mail order from farmers, is a large private retail group in the world. Its founder, Richard W. Sears, began to try mail order products in 1884 and founded Sears mail order company in 1886. He began to specialize in mail order business, selling small products such as watches, watch chains, watch needles, jewelry and diamonds. Sears company adapts to the changes of market situation, constantly adjusts its marketing strategy, and develops at an amazing speed. In 1900, when the method of cash on delivery was just emerging, Sears immediately realized that it was a very feasible method, and soon implemented the method of "goods before payment". This change brought a large number of orders to Sears. The company surpassed its competitor ward in this year. The sales of ward in this year was 8.5 million dollars, while Sears's sales reached 10 million dollars. From 1925, Sears began to enter the department store. In 1925, it opened more than 300 department stores one after another. In 1931, the turnover of its retail business exceeded that of mail order. In recent years, the market has changed a lot. With the rapid development of new business forms such as supermarkets, warehouse stores and convenience stores, the department stores have gradually declined. It wasn't until the early 1990s that Wal Mart, which started with discount stores, overtook Sears. Sears company has experienced several major changes in American social life, kept up with the trend, grew and developed steadily, and became a successful and profitable enterprise in the United States. Although Sears company has no remarkable contribution in the field of adopting professional technology, it has a great impact on the shopping and lifestyle of American consumers. The main successful experience of "department store king" after a hundred years is: never stick to the rules, but change with the change of the situation. The needs of farmers are different from those of urban consumers. Although the purchasing power of farmers is not high, on the whole, it is a huge market. To develop this market, we must adopt a set of targeted management methods. First, we must organize production and provide goods that meet the needs of rural areas. Secondly, we should ensure stable price, stable supply, durable products, overcome the difficulties of inconvenient transportation, pay the goods on time, and establish a good business reputation. Sears was acquired by Kmart in 2005.

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