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农夫山泉股份有限公司是中国饮料20强之一，专注于研发、推广饮用天然水、果蔬汁饮料、特殊用途饮料和茶饮料等各类软饮料。

我公司通过建设在八大优质水源地进行规模化生产，通过遍布全国的营销网络，将各产品分销至全国各地。

我们坚持"天然、健康"的产品理念。我们从不使用城市自来水生产瓶装饮用水，也从不在饮用水中添加任何人工矿物质。我们坚持水源地建厂、水源地灌装，确保所有生产过程都在水源地完成，确保所有农夫山泉都是天然的弱碱性水。除“农夫山泉”品牌之外，我公司还先后创立了“农夫果园”、“尖叫”、“水溶C100”、“力量帝”、“东方树叶”等品牌，均获得了消费者的认同。

2011年，农夫山泉在中国推出“力量帝”维他命水，开创并领导中国的维他命水品类。

“力量帝”维他命水共有六种不同口味：柑橘子风味的“力量帝”——添加钙+VC，维生素C有助于维持骨骼、牙龈的健康；钙是人体骨骼和牙齿的主要组成成分，许多生理功能也需要钙的参与。

热带水果风味的“亮眼仔”——添加叶黄素+牛磺酸，叶黄素是人眼中存在的色素之一；牛磺酸是一种非蛋白氨基酸，在视网膜中含量很高，其中最丰富的区域是含有光感受器的细胞区。

柠檬风味的“全能王”——添加钙、锌、维生素B6、牛磺酸等矿物质、维生素和氨基酸。

西柚风味的“智商达人”——添加牛磺酸+锌，锌是儿童生长发育必需的元素。牛磺酸在人类大脑皮层、小脑和嗅球等区域的含量丰富，是神经系统中含量最多的游离氨基酸之一。

石榴蓝莓风味的“美丽速度”、蓝莓树莓风味的“神气哥”——添加多种B族维他命，B族维生素为水溶性维生素，不会长时间贮藏于体内，需要每天补充。B族维生素在人体内作用广泛，例如，维生素B6有助于蛋白质的代谢和利用。

我们认为"好果汁是种出来"，主张茶饮料不加糖，倡导以便捷的方式满足消费者补充营养元素的要求。

为确保产品品质，我公司建立了严格的质量保证体系，从产品生产、储运到销售做到全过程严格监控。公司各大生产基地的现代化生产厂房均按GMP标准建造，其中注塑和灌装车间分别达到10万级和1万级的净化标准。公司于2003年通过了ISO9001认证并获得食品质量安全市场准入（QS认证），2004年先后通过食品安全管理体系认证（HACCP）、环境体系（ISO14000）认证、二级计量认证（ISO10012）和"C"标认证。我公司对原料采购、生产制造、出厂检验、仓储运输等各环节的层层把关。我们相信只有高品质的产品才能支撑我们的品牌。

十多年来，公司通过“农夫山泉有点甜”、“大自然的搬运工”、“农夫果园，喝前摇一摇”、“传统的中国茶，神奇的东方树叶”等宣传方式与消费者沟通，逐渐在消费者心目中确立了良好的品牌形象。为了让消费者更好地了解农夫山泉水源地和生产过程。

自2006年至今，公司已累计邀请200家以上媒体、近几万名消费者实地参观水源地和生产工厂。这是饮料行业迄今为止规模最大、持续时间最久、参与人数最多的消费者寻源活动。

Nongfu mountain spring Co., Ltd. is one of the top 20 beverage companies in China, focusing on research and development, promotion of various soft drinks such as natural water, fruit and vegetable juice drinks, special purpose drinks and tea drinks. Our company conducts large-scale production in eight high-quality water sources and distributes all products to all parts of the country through the nationwide marketing network. We adhere to the concept of "natural and healthy" products. We never use urban tap water to produce bottled drinking water, and we never add any artificial minerals to drinking water. We insist on building factories and filling water sources to ensure that all production processes are completed in water sources and that all nongfushan springs are naturally weak alkaline water. In addition to the "Nongfu mountain spring" brand, our company has also established "Nongfu orchard", "scream", "water soluble C100", "power emperor", "Oriental leaves" and other brands, which have been recognized by consumers. In 2011, Nongfu mountain spring launched "power emperor" vitamin water in China, creating and leading the vitamin water category in China. There are six different flavors of "Li Li Di" vitamin water: orange flavor "Li Di" - adding calcium + VC, vitamin C helps to maintain the health of bones and gums; calcium is the main component of human bones and teeth, and many physiological functions also need the participation of calcium. Adding lutein + taurine, a tropical fruit flavor "Bright Baby", lutein is one of the pigments existing in human eyes; taurine is a kind of non protein amino acid, which has a high content in the retina, and the most abundant area is the cell area containing photoreceptors. Lemon flavor "all powerful king" - add calcium, zinc, vitamin B6, taurine and other minerals, vitamins and amino acids. Grapefruit flavor of "I.Q." - add taurine + zinc, zinc is necessary for children's growth and development. Taurine is abundant in human cerebral cortex, cerebellum and olfactory bulb. It is one of the most abundant free amino acids in the nervous system. Pomegranate blueberry flavor "beautiful speed", blueberry flavor "spirit brother" - add a variety of B vitamins, B vitamins are water-soluble vitamins, will not be stored in the body for a long time, need to be supplemented every day. B vitamins have a wide range of functions in the human body. For example, vitamin B6 is helpful to the metabolism and utilization of protein. We believe that "good fruit juice is a kind of product". We advocate that tea drinks should not be added with sugar, and that consumers should meet the requirements of nutritional elements in a convenient way. In order to ensure the quality of products, our company has established a strict quality assurance system, from product production, storage and transportation to sales to achieve strict monitoring of the whole process. The modern production plants of the company's major production bases are built according to GMP standards, among which the injection molding and filling workshops reach the purification standards of 100000 and 10000 respectively. In 2003, the company passed ISO9001 certification and obtained QS certification. In 2004, the company passed HACCP, ISO14000, ISO10012 and C certification. Our company checks all links of raw material purchase, production and manufacturing, factory inspection, storage and transportation. We believe that only high quality products can support our brand. For more than ten years, the company has been communicating with consumers through such publicity methods as "farmer mountain spring is a little sweet", "nature Porter", "farmer orchard, shake before drinking", "traditional Chinese tea, magical Oriental leaves", and gradually established a good brand image in the minds of consumers. In order to let consumers better understand the water source and production process of Nongfu spring. Since 2006, the company has invited more than 200 media and tens of thousands of consumers to visit water sources and production plants. This is by far the largest, longest lasting and most participated consumer sourcing activity in the beverage industry.

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