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Bang&Olufsen（简称B&O）这是一个来自北欧之国丹麦的音响品牌，历来是以设计前卫时尚、做工典雅精细、音质细腻柔和而著称。自1925年在丹麦斯特鲁尔成立以来，Bang&Olufsen公司一直以生产卓越非凡的优质音频、视频、医疗和多媒体系列产品而享誉全球，充分体现了敢于质疑常规，发掘超凡价值，不断为世界创造令人惊喜、历久不衰的精彩体验的企业愿景。

1925年,两名年轻丹麦工程师PeerBang以及SvendOlufsen以微薄的资金租了间小房间作为工厂，创立了Bang&Olufsen，80多年后两名工程师的理念仍被延续下去，Bang&Olufsen品牌的成功为设计界提供无穷的启发。Bang&Olufsen公司诞生于丹麦小镇Quistrup，至今Bang&Olufsen品牌成了丹麦最有影响、最有价值的品牌之一。今天的Bang&Olufsen产品已成为了“丹麦质量的标志”。

Bang&Olufsen生产一系列与众不同、独具特色的电视机、音乐系统、扬声器、电话以及多媒体产品，这些产品将高超的现代化科技与美学吸引力完美地结合在一起。

产品行销60多个国家和地区约1400家零售店，提供了一个庞大的销售服务网络。约50%的零售店是专门销售Bang&Olufsen产品的B1概念店，所创造的营业额占总营业额的70%以上。

Bang & Olufsen (B & O for short) is a sound brand from Denmark, a Nordic country. It has always been famous for its avant-garde and fashionable design, elegant and fine workmanship, delicate and soft sound quality. Since its establishment in 1925 in Struer, Denmark, Bang & Olufsen has been famous for producing excellent and extraordinary high-quality audio, video, medical and multimedia series products, which fully embodies the corporate vision of daring to question the routine, exploring extraordinary value, and constantly creating amazing and enduring wonderful experience for the world. In 1925, two young Danish engineers, peerbang and Svend Olufsen, rented a small room as a factory with a small amount of money and founded Bang & Olufsen. After more than 80 years, the concept of the two engineers was still continued. The success of Bang & Olufsen brand provided endless inspiration for the design industry. Born in the Danish town of quistrup, Bang & Olufsen has become one of the most influential and valuable brands in Denmark. Today's Bang & Olufsen products have become "the mark of Danish Quality". Bang & Olufsen produces a series of unique and unique TV sets, music systems, loudspeakers, telephones and multimedia products, which perfectly combine superb modern technology and aesthetic appeal. The products are sold to about 1400 retail stores in more than 60 countries and regions, providing a huge sales service network. About 50% of retail stores are B1 concept stores specialized in selling Bang & Olufsen products, and the turnover generated accounts for more than 70% of the total turnover.

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