张一元茶业品牌怎么样 申请店铺

北京张一元茶叶有限责任公司一直秉承“诚信为本”的古训，以“金般品质、百年承诺”为经营理念，以”打造中国茶叶第一品牌、弘扬国饮“为目标。1994年在福建重新建立了自己的生产基地——闽东张一元茶叶有限公司。张一元茉莉花茶选用上等原料并采用独特的加工工艺，以其“汤清、味浓，入口芳香，回味无穷”的特色，深得国内外茶客的欢迎，使得老字号张一元蜚声海内外。

张一元已经成功实现产、供、销、研一体化目标，在福建、浙江、安徽、云南、四川等省建立了30个生产基地，生产加工绿、红、白、青（乌龙茶）、黄、黑、花茶等茶类，经营茶叶花色品种逾300多种。为做精、做专、做强、做名、做大张一元品牌，张一元茶叶有限责任公司不断延伸茶产业链先后开设了茶楼、茶馆，涉及休闲、娱乐、文化创意产业发展。拥有连锁经营店120多家。2008年，张一元又在天津设立了分公司并开设多家分店，标志着张一元已将经营触角延伸到外阜，同时坚定了张一元茶叶有限责任公司将中国茶做强做大的决心。

为保证茶叶安全、卫生、达到国家标准，公司从1995年起所生产的茶叶产品一律经过国家质检部门的严格检验，公司内部专设了质量监督审评办公室，严把质量关。1999年公司通过了ISO9002国际质量体系认证，2003年公司通过了ISO9001国际质量体系转版认证，保证了企业管理体系的有效运行。张一元茶叶在国家质检部门的历次抽查中保持了全部合格的业绩。1999年北京市质量技术监督局授予公司“购物放心单位”荣誉称号，是北京市茶行中首家获此殊荣者。2001年张一元茶庄被中宣部、中央文明办、国家经贸委、国家工商行政管理总局、国家质量检验检疫总局、共青团中央授予“百城万店无假货示范店”荣誉称号，这在全国茶行中又是首家获此殊荣者。2005年张一元率先成为全国茶叶分装企业首家通过QS认证的A级企业，北京市茶叶行业中首家通过QS认证的A级企业。从2006年起连续三年获得”北京市优秀商业品牌”称号。2007年还被国家工商总局认定为“中国驰名商标”。2008年张一元茉莉花茶窨制技艺被列入国家级非物质文化遗产保护名录，王秀兰总经理本人也被认定为国家级非物质文化遗产代表性传承人。同年张一元成功的完成了北京奥运会奥运村中国茶艺室的运营工作。2009年，张一元成功开拓天津市场，成立张一元天津分公司，五家连锁店同时开业；此外，张一元又以崭新的姿态入选了2010年上海世博会十大名茶，让世界人民进一步的了中国古老悠久的茶文化，同年王秀兰总经理荣膺“2009影响百姓经济生活的十大企业家”。

“诚信为本”是张一元企业的精神，创建世界级的中国茶叶品牌是张一元肩负的历史使命，张一元坚信通过加大科技投入、强化茶叶的深加工、加强横向联合，一定会打造出中国茶叶行业的航空母舰，创立民族产业的著名名牌。

北京张一元茶叶有限责任公司的前身张一元茶庄是京城著名的老字号，始建于清光绪二十六年（1900年），已有百余年的历史。店名取自“一元复始，万象更新”之意，寓意茶庄“开业大吉，不断发展创新”。1991年张一元商标正式注册，1993年张一元被国家贸易部命名为“中华老字号”，1999年公司按照现代企业制度的要求，国家批准转制为北京张一元茶叶有限责任公司。

Beijing Zhangyiyuan Tea Co., Ltd. has been adhering to the ancient motto of "integrity-based", taking "golden quality, hundred year commitment" as the business philosophy, and taking "building the first brand of Chinese tea and promoting national beverage" as the goal. In 1994, the company established its own production base in Fujian - Mindong Zhangyiyuan Tea Co., Ltd. Zhang Yiyuan's jasmine tea is made of high-quality raw materials and unique processing technology. With its characteristics of "clear soup, strong taste, fragrant entrance and endless aftertaste", it is deeply welcomed by tea customers at home and abroad, making the old brand Zhang Yiyuan famous at home and abroad. Zhang Yiyuan has successfully achieved the goal of integration of production, supply, marketing and research. He has established 30 production bases in Fujian, Zhejiang, Anhui, Yunnan, Sichuan and other provinces, producing and processing green, red, white, green (oolong tea), yellow, black, flower tea and other tea categories, and has more than 300 kinds of tea varieties. In order to be refined, specialized, strong, famous and big, Zhang Yiyuan Tea Co., Ltd. has continuously extended the tea industry chain and successively opened tea houses and teahouses, involving the development of leisure, entertainment, cultural and creative industries. There are more than 120 chain stores. In 2008, Zhang Yiyuan set up a branch in Tianjin and set up many branches, which indicates that Zhang Yiyuan has extended its operation to Waifu, and at the same time, it has strengthened the determination of Zhang Yiyuan Tea Co., Ltd. to make Chinese tea stronger and bigger. In order to ensure tea safety, health and meet the national standards, all tea products produced by the company have been strictly inspected by the national quality inspection department since 1995. The company has set up a special quality supervision and evaluation office to strictly control the quality. In 1999, the company passed the ISO9002 international quality system certification, and in 2003, the company passed the ISO9001 international quality system version transfer certification, ensuring the effective operation of the enterprise management system. Zhang Yiyuan has maintained all the qualified achievements in the past spot checks of the national quality inspection department. In 1999, Beijing Municipal Bureau of quality and technical supervision awarded the company the honorary title of "safe shopping unit", which is the first one in Beijing tea industry to win this award. In 2001, Zhangyiyuan tea house was awarded the honorary title of "one hundred cities and ten thousand shops without fake goods demonstration shop" by the Propaganda Department of the Central Committee of the Communist Party of China, the Civilization Office of the Central Committee, the State Economic and Trade Commission, the State Administration for Industry and commerce, the State Administration of quality inspection and quarantine, and the Central Committee of the Communist Youth League, which was the first one in the national tea industry to win the honorary title. In 2005, Zhang Yiyuan took the lead in becoming the first class a enterprise in the national tea sub packaging enterprises to pass QS certification, and the first class a enterprise in Beijing tea industry to pass QS certification. Since 2006, it has won the title of "excellent commercial brand of Beijing" for three consecutive years. In 2007, it was also recognized as "China's well-known trademark" by the State Administration for Industry and commerce. In 2008, Zhang Yiyuan's scenting technology of jasmine tea was listed in the national intangible cultural heritage protection list, and Wang Xiulan, general manager, was also recognized as the representative inheritor of the national intangible cultural heritage. In the same year, Zhang Yiyuan successfully completed the operation of the Chinese tea room in the Olympic village of the Beijing Olympic Games. In 2009, Zhang Yiyuan successfully opened up the Tianjin market, established Zhang Yiyuan's Tianjin Branch, and opened five chain stores at the same time. In addition, Zhang Yiyuan was selected as one of the top ten famous teas in 2010 Shanghai World Expo with a brand-new attitude, which made the people of the world further understand China's ancient and long tea culture. In the same year, Wang Xiulan, general manager, was honored as "top ten entrepreneurs influencing people's economic life in 2009". "Integrity-based" is the spirit of Zhang Yiyuan's enterprise. It is Zhang Yiyuan's historical mission to create a world-class Chinese tea brand. Zhang Yiyuan firmly believes that by increasing the investment in science and technology, strengthening the deep processing of tea, and strengthening the horizontal alliance, it will surely build an aircraft carrier of the Chinese tea industry and create a famous brand of national industry. Zhangyiyuan tea house, the predecessor of Beijing Zhangyiyuan Tea Co., Ltd., is a famous time-honored brand in Beijing. It was founded in the 26th year of Guangxu in the Qing Dynasty (1900), and has a history of more than 100 years. The name of the shop is taken from the meaning of "starting from the same source and updating everything", implying that the tea house is "opening in good fortune and developing and innovating constantly". In 1991, the trademark of Zhang Yiyuan was officially registered. In 1993, Zhang Yiyuan was named "China Time-honored Brand" by the Ministry of trade. In 1999, according to the requirements of modern enterprise system, the company was approved by the state to be transformed into Beijing Zhang Yiyuan Tea Co., Ltd.

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