Dickies品牌怎么样 申请店铺

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始于1922年美国，其生产的工装系列在上世纪广受欢迎，美国西南部较早使用直线生产法的服装企业

1922年3月11日，Charles Nathan Williamson与C. Don Williamson同Colonel E. E. Dickie一起买下了沃斯堡市的美国背带裤公司。两天后，他们将公司更名为Williamson-Dickie制造公司。起初公司只有35名员工，在沃斯堡市波阿斯街上的一座小楼里，几年后员工超过了400人，到1926年，公司仅成立4年后，Dickies 品牌成为公司的注册商标。在意识到公司的主要优势是耐穿、高品质和低成本后，Williamson和Colonel Dickie在1930年再次投入自己的收入，帮助公司到1933年时又增加250名员工。

Dickies在取得早期成功后开始了服装行业内的不断创新。到1935年，Dickies成为美国西南部使用直线生产法的服装企业。在上世纪40年代，Dickies开始了一项革命性的举措，成为使用消费者调查的主要服装公司，之后诸多Dickies的发明都籍此问世。一项针对牛仔的调查发现，牛仔们所穿的牛仔裤并不令人满意，采用前向侧缝工艺的裤子时常会勾住灌木丛，并把他们从马上掀下来。在这些反馈的基础上，Dickies开发出后向侧缝工艺，如今已成为牛仔行业标准。

几十年来Dickies始终保持在职业工装领域里领导着趋势和创新。60年代中，Pat Boone为Dickies 7.98美元的英国校园修身裤代言；70年代中，10.96美元的黄绿色背带裤和5.97美元的喇叭牛仔裤深受大学生的喜爱，到了80年代，14.99美元的Dickies?油漆工裤和19.99美元的棉丹宁夹克风靡一时。

到上世纪80年代，Dickies将位于沃斯堡的全球总部——108岁的Stephen F. Austin校舍进行翻新，以跟上业务发展的速度，几乎与此同时，一波新的Dickies拥趸和忠实爱好者开始显现。冲浪和滑板明星，各大音乐人，社会名流及新生代时尚偶像们突然开始拥戴Dickies品牌，随着工装在全世界受到热烈欢迎，Dickies不但成为一个全球品牌，更是以它的耐穿、舒适、标志性外观和款式成为一个生活方式品牌。

It began in 1922 in the United States, and its production of tooling series was popular in the last century. On March 11, 1922, Charles Nathan Williamson, C. don Williamson and Colonel E. E. Dickie bought the American suspender company in Fort Worth city together. Two days later, they renamed the company Williamson Dickie manufacturing. At first, the company had only 35 employees. In a small building on boas street in Fort Worth, there were more than 400 employees a few years later. By 1926, only four years after the establishment of the company, Dickies brand became the registered trademark of the company. After realizing that the company's main advantages are durability, high quality and low cost, Williamson and coloneldickie put their revenue back in 1930, helping the company add another 250 employees by 1933. Dickies started to innovate in the clothing industry after its early success. By 1935, Dickies had become a clothing company in the southwest of the United States using the straight-line production method. In the 1940s, Dickies began a revolutionary initiative to become a major clothing company using consumer surveys, and many Dickies' inventions came out. A survey of cowboys found that the jeans they wear are not satisfactory. Pants with forward side seam technology often catch the bushes and lift them off the horse. On the basis of these feedback, Dickies developed the backward side seam technology, which has now become the industry standard of jeans. Dickies has been leading the trend and innovation in the field of professional tooling for decades. In the 1960s, patboone endorsed Dickies' 7.98-dollar school slim pants in the UK; in the 1970s, the yellow and green belt pants of $10.96 and the horn jeans of $5.97 were popular among college students. In the 1980s, Dickies' paint pants of $14.99 and cotton denim jackets of $19.99 were all the rage. By the 1980s, Dickies will be renovating the 108 year old Stephen F. Austin school, its global headquarters in Fort Worth, to keep up with the pace of business development. Almost at the same time, a new wave of Dickies fans and loyal fans began to appear. Surfing and skateboarding stars, major musicians, celebrities and new generation fashion idols suddenly began to support Dickies brand. With the warm welcome of tooling in the world, Dickies not only became a global brand, but also a lifestyle brand with its durable, comfortable, iconic appearance and style.

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